Winners

Shortlisted

UltraTech Cement

Yashasvi Pradhan – Banglar Gorbo: Turning Village Heads into State Leaders

Mindshare

India

UPDATED : Best Local Execution of a Brand
Shortlisted

UltraTech Cement

Yashasvi Pradhan – Banglar Gorbo: Turning Village Heads into State Leaders

Mindshare

India

Best Event or Experiential Campaign
Shortlisted

Spotify

Wrapped 2024

Zenith

Singapore

UPDATED : Best Use of Social Media
Shortlisted

Spotify

Wrapped 2024

Zenith

Singapore

Best Integrated Campaign
Shortlisted

Spotify

Wrapped 2024

Zenith

Singapore

Best Use of Data
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

UPDATED : Best Use of Technology
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Local Brand Campaign
Shortlisted

Boost Protein

When Performance Became the Medium – Boost Protein X CEGC

Mindshare

India

Best Use of Gaming
Shortlisted

Stresstabs

When Lonely Hearts Shine – Meet My Virtual Soulmate

Zenith

Taiwan

UPDATED : Best Use of Mobile
Shortlisted

Wellcome

Wellcome Everyday Value

OMD

Hong Kong

Best Local Brand Campaign
Shortlisted

PT Paragon Technology & Innovation

Wardah Skinoura The Sounds of Your Skin

PHD MediaLab

Indonesia

UPDATED : Best Use of Audio
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

Best Branded Content
Shortlisted

PT Paragon Technology & Innovation

Wardah – Menangkan Langkah Kebaikan (Win The Steps of Kindness)

PHD MediaLab

Indonesia

Best Cause Campaign
Shortlisted

Vaseline

VaselineHUH?

BRILLIANT & MILLION

Thailand

Best Use of Real-Time Marketing
Shortlisted

UPI

UPI x Maha Kumbh

EssenceMediacom

Inida

Best Event or Experiential Campaign
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

Best Local Brand Campaign
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

UPDATED : Best Local Execution of a Brand
Shortlisted

Sensodyne

Unmasking the Invisible Switchers: Building a Pseudo-CRM from Invoice Data

Zenith

Taiwan

UPDATED : Best Campaign for a Specific Audience
Shortlisted

UltraTech Cement

UltraTech Yashasvi Pradhan – Banglar Gorbo: Empowering Gram Pradhans of West Bengal

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Hershey's

#HerShe: Making International Women’s Day Visible in Thailand

UM Thailand

Thailand

Best Campaign for a Holiday or Celebration
Shortlisted

UltraTech Cement

UltraTech : Turning Migrant Homecomings to Home Building conversations

Mindshare

India

Best Campaign for a Holiday or Celebration
Shortlisted

Uber India

Uber x Bobble AI

EssenceMediacom

India

NEW : Best Use of AI
Shortlisted

Uber Eats

Uber Eats Japan: Winter Warmth, Delivered.

EssenceMediacom

Japan

UPDATED : Best Use of Out of Home
Shortlisted

Uber Eats

Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat

EssenceMediacom

Japan

UPDATED : Best Use of Out of Home
Shortlisted

Yili Zhennong

1+N Innovative Short Drama Marketing Ignites the Spring Festival, Boosting Brands to Stand out with “Intense” Emotions

Mindshare China

China

Best Distribution and Amplification of Content
Shortlisted

Uber Eats

Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat

EssenceMediacom

Japan

The Creative Media Award
Shortlisted

7-Eleven

24/7 Sweetness

PHD Hong Kong

Hong Kong

Best Use of Talent
Shortlisted

7-Eleven

24/7 Sweetness

PHD Hong Kong

Hong Kong

UPDATED : Best Campaign for a Specific Audience
Shortlisted

A Bathing Ape - BAPE

A Bathing Ape (BAPE) – Search as Cultural Amplifier: From Hype to Heart.

Havas

Hong Kong

NEW : Best Search Campaign
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

Best Partnership
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

The Best Use of Sport
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

The Creative Media Award
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

UPDATED : Best Use of Technology
Shortlisted

AMD

AMD x Acer x Game Pass & Foodpanda: Nitro Eats Campaign

Advanced Micro Devices, Inc

Singapore

Best Distribution and Amplification of Content
Shortlisted

AMD

AMD x Acer x Game Pass & Foodpanda: Nitro Eats Campaign

Advanced Micro Devices, Inc

Singapore

Best Use of Gaming
Shortlisted

Animates

Animates Pawprint Petition

Hearts & Science NZ

New Zealand

Best Engagement Strategy
Shortlisted

Animates

Animates Pawprint Petition

Hearts & Science NZ

New Zealand

Best Local Brand Campaign
Shortlisted

Animates

Animates Pawprint Petition

Hearts & Science NZ

New Zealand

Best Response Campaign
Shortlisted

Apollo Tyres Ltd

Apollo Tyres & CNBC Awaaz present: Bharat Ka Safar in association with Firstpost

Network18 Media & Investments Limited

India

Best Event or Experiential Campaign
Shortlisted

Apple- iPad

Apple iPad – Turning Creativity into Everyday Conversation

Omnicom Media

Thailand

Best Local Brand Campaign
Shortlisted

Amazon

Audience360: The Amazon Data Spine

WPP OpenDoor

India

Best Use of Data
Shortlisted

Bank of Queensland

Bank of Queenslanders

Performics

Australia

Best Local Brand Campaign
Shortlisted

Master Kong Ice Tea

Beyond Instant Retail’s Price War: How Master Kong Ice Tea Won the Night

Mindshare China

China

Best Use of Real-Time Marketing
Shortlisted

Amazon

Audience360: The Amazon Data Spine

WPP OpenDoor

India

Best Use of Real-Time Marketing
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Vietnam

Best Engagement Strategy
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Vietnam

NEW : Best Use of AI
Shortlisted

Quaker

Boring Never Tasted Like This

Publicis Collective Taiwan

Taiwan

UPDATED : Best Use of Social Media
Shortlisted

IKEA

Bowled Out! How IKEA won Australia’s Summer of Cricket

Mindshare Australia

Australia

The Best Use of Sport