Winners

Shortlisted

Laurier

Laurier’s Relax Squad with Riri: Sisterhood of the Traveling Pad

dentsu

Indonesia

Best Event or Experiential Campaign
Shortlisted

Kwality Walls Twister

Kwality Walls Twister – Reward the Play

Mindshare

India

UPDATED : Best Use of Mobile
Shortlisted

Kiwibank

Kiwibank – On The Ladder

OMD

New Zealand

Best Partnership
Shortlisted

IKEA

IKEA Hong Kong AFC Asian Cup Campaign

OMD

Hong Kong

UPDATED : Best Use of Social Media
Shortlisted

Johnnie Walker

Johnnie Walker Blonde: Ride the BLONDE Wave

PHD

Taiwan

The ROI Award
Gold

Tourism New Zealand

100% Pure Minecraft

Mindshare

Australia

Best Use of Gaming
Silver

Master Kong Ice Tea

Beyond Instant Retail’s Price War: How Master Kong Ice Tea Won the Night

Mindshare China

China

Best Use of Real-Time Marketing
Grand Prix

Colgate India

Colgate Oral Health Movement

Wavemaker India

Colgate India

Campaign of the Year
Grand Prix

Mindshare

AGENCY OF THE YEAR – MINDSHARE INDIA

Mindshare

India

Agency of the Year
Grand Prix

Mindshare

AGENCY NETWORK OF THE YEAR – MINDSHARE

Mindshare

Agency Network of the Year
Silver

Spotify

Wrapped 2024

Zenith

Singapore

Best Use of Data
Silver

Stresstabs

When Lonely Hearts Shine – Meet My Virtual Soulmate

Zenith

Taiwan

UPDATED : Best Use of Mobile
Silver

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

Best Branded Content
Shortlisted

Horlicks

“Horlicks Chhoto Byomkesh” where mischief showed signs of intelligence

Mindshare India

India

Best Local Brand Campaign
Bronze

Hershey's

#HerShe: Making International Women’s Day Visible in Thailand

UM Thailand

Thailand

Best Campaign for a Holiday or Celebration
Bronze

Uber Eats

Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat

EssenceMediacom

Japan

UPDATED : Best Use of Out of Home
Gold

7-Eleven

24/7 Sweetness

PHD Hong Kong

Hong Kong

UPDATED : Best Campaign for a Specific Audience
Shortlisted

A Bathing Ape - BAPE

A Bathing Ape (BAPE) – Search as Cultural Amplifier: From Hype to Heart.

Havas

Hong Kong

NEW : Best Search Campaign
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

Best Partnership
Gold

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

The Creative Media Award
Shortlisted

Lexus

Amazing Replays

Spark Foundry New Zealand

New Zealand

UPDATED : Best Use of Technology
Shortlisted

AMD

AMD x Acer x Game Pass & Foodpanda: Nitro Eats Campaign

Advanced Micro Devices, Inc

Singapore

Best Distribution and Amplification of Content
Shortlisted

AMD

AMD x Acer x Game Pass & Foodpanda: Nitro Eats Campaign

Advanced Micro Devices, Inc

Singapore

Best Use of Gaming
Silver

Animates

Animates Pawprint Petition

Hearts & Science NZ

New Zealand

Best Engagement Strategy
Shortlisted

Apple- iPad

Apple iPad – Turning Creativity into Everyday Conversation

Omnicom Media

Thailand

Best Local Brand Campaign
Shortlisted

Amazon

Audience360: The Amazon Data Spine

WPP OpenDoor

India

Best Use of Data
Shortlisted

Bank of Queensland

Bank of Queenslanders

Performics

Australia

Best Local Brand Campaign
Bronze

Master Kong Ice Tea

Beyond Instant Retail’s Price War: How Master Kong Ice Tea Won the Night

Mindshare China

China

UPDATED : Best Retail Media Campaign
Shortlisted

Amazon

Audience360: The Amazon Data Spine

WPP OpenDoor

India

Best Use of Real-Time Marketing
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Vietnam

Best Engagement Strategy
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Vietnam

NEW : Best Use of AI
Shortlisted

IKEA

Bowled Out! How IKEA won Australia’s Summer of Cricket

Mindshare Australia

Australia

The Best Use of Sport
Silver

IKEA

Bowled Out! How IKEA won Australia’s Summer of Cricket

Mindshare Australia

Australia

UPDATED : Best Use of Out of Home
Bronze

Britannia 50-50

Britannia 50-50 Golmaal 4th Umpire

Mindshare

India

NEW : Best Use of AI
Shortlisted

UltraTech Cement

Building Before It Breaks: Making Invisible Home Builders Visible Through Growth Corridors

Mindshare India

India

Best Use of Data
Shortlisted

UltraTech Cement

Building Before It Breaks: Making Invisible Home Builders Visible Through Growth Corridors

Mindshare India

India

UPDATED : Best Use of Online
Bronze

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

Best Use of Data
Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s X Aroscop – Predicting Rural Demand Through Growth Corridors

India

Mindshare India

Best Partnership
Shortlisted

Cadbury 5Star

Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem

Wavemaker India

India

Best Engagement Strategy
Shortlisted

Cadbury 5Star

Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem

Wavemaker India

India

UPDATED : Best Use of Social Media
Shortlisted

Cadbury 5Star

Cadbury 5Star: How 5Star Made AI Mediocre Again

Wavemaker India

India

UPDATED : Best Use of Video
Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Building Trust with The Right Science

Wavemaker India

India

Best Use of Talent
Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Building Trust with The Right Science

Wavemaker India

India

NEW : Best Search Campaign
Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Rebuilding Trust with the Right Science

Wavemaker India

India

Best Integrated Campaign
Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Rebuilding Trust with the Right Science

Wavemaker India

India

Best Response Campaign
Shortlisted

Cadbury Celebrations

Cadbury Celebrations – The New Meetha: How Enriched Audiences Improved ROI

Wavemaker India

India

Best Use of Data
Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

Best Cause Campaign
Silver

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

UPDATED : Best Use of Video