Winners

Shortlisted

Doritos

#DoritosBoldSquad

OMD

Romania

Best Engagement Strategy

Shortlisted

Dove

#KeepHerConfident

Mindshare

United States of America

Best Campaign Led by Cause

Gold

Knorr

#ModTheVeg

PHD

Germany

UPDATED: Best Use of Gaming

Shortlisted

UNITED 24

#TheDonationMap

Havas Play

France

Best Campaign Led by Cause

Shortlisted

UNITED 24

#TheDonationMap

Havas Play

France

UPDATED: Best Use of Gaming

Bronze

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Use of Sport

Bronze

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Integrated Campaign

Shortlisted

2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD

New Zealand

UPDATED: Best Response Campaign

Shortlisted

2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD

New Zealand

Best Music Marketing Campaign

Shortlisted

2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD

New Zealand

Best Campaign Led by Cause

Shortlisted

Barbie

’This Barbie Can’ celebrating 65 years of the iconic doll

UM London

United Kingdom

Best Use of Publishing

Gold

British Heart Foundation

’Til I Died

PHD

United Kingdom

Best Use of Out of Home

Bronze

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

UPDATED: Best Local Execution of a Brand

Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

Best Use of Technology

Gold

McDonald's

”Everything changes” – Campaign & Miniseries

OMD

Denmark

Best Branded Content

Shortlisted

McDonald's

”Everything changes” – Campaign & Miniseries

OMD

Denmark

Best Use of Video

Shortlisted

2degrees

2degrees – Straight Up Rugby

OMD

New Zealand

The Creative Use of Media Award

Shortlisted

VW Golf

50 Years of Golf: Legacy meets Gen Zee!

PHD

Germany

Best Use of Social Media

Bronze

Anzen Health

855-HOW-TO-QUIT-(OPIOIDS)

MEDIAPLUS

Germany

Best Campaign Led by Cause

Bronze

Anzen Health

855-HOW-TO-QUIT-(OPIOIDS)

MEDIAPLUS

Germany

Best Campaign led by Independent Agency

Shortlisted

Accenture

ACCENTURE: “REINVENTED WITH ACCENTURE”

Accenture Song

United States of America

The ROI Award

Shortlisted

Roomba

AI + Forum Brand Sentiment Analysis

Digitas

United States of America

Best Use of Data Award

Shortlisted

Roomba

AI + Forum Brand Sentiment Analysis

Digitas

United States of America

Best Use of Technology

Silver

Air Canada - Quebec Brand

Air Canada – MUSICAL TRAVEL GUIDES

Cossette Media

Canada

Best Music Marketing Campaign

Shortlisted

ALDI Australia

ALDIcore

Zenith

Australia

Best Engagement Strategy

Shortlisted

Accor

ALL surfin’ the Seine

Havas Play

France

Best Event or Experiential Campaign

Shortlisted

Alone in the Dark

Alone in The Dark Unleashed: Gaming Meets Reality

Havas Entertainment

United Kingdom

UPDATED: Best Use of Gaming

Shortlisted

Amex

Amex ’Unsigned’ – Powerfully backing the Dream

UM London

United Kingdom

Best Use of Video

Shortlisted

Department for Transport

An UnXpectd approach to road safety

Wavemaker

United Kingdom

UPDATED: Best Response Campaign

Gold

Department for Transport

An UnXpectd approach to road safety

Wavemaker

United Kingdom

Best Use of Audio

Shortlisted

Department for Transport

An UnXpectd approach to road safety

Wavemaker

United Kingdom

Best Communications Strategy

Shortlisted

Andrex

Andrex gets comfortable with Retail Media

PHD

United Kingdom

Best Retail Media Campaign

Bronze

PetPace

Animal Alerts

MEDIAPLUS

Germany

Best Use of Real-Time Marketing

Silver

PetPace

Animal Alerts

MEDIAPLUS

Germany

UPDATED: Best Response Campaign

Shortlisted

Audi

Audi – Shifting Gears

PHD

Sweden

Best Use of Real-Time Marketing

Shortlisted

Ford Bronco

Baby Bronco: Tonight Show Integration

Mindshare

United States of America

Best Branded Content

Bronze

Babyshop

Babyshop – Frequency of Peace

Initiative MENA

United Arab Emirates

Best Use of Audio

Shortlisted

Babyshop

Babyshop – Frequency of Peace

Initiative MENA

United Arab Emirates

Best Viral Campaign

Gold

Australian Bananas

Banana Gym Pass

Thinkerbell

Australia

Best Communications Strategy

Shortlisted

UltraTech

Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress

Mindshare

India

Best Distribution and Amplification of Content

Bronze

UltraTech

Banega Toh Badhega India: Shaping the National Narrative into a Movement

Mindshare

India

Best Use of Video

Shortlisted

Rin

Beep Call: A Win Win Mobile Solution

Mindshare

Bangladesh

The Creative Use of Media Award

Gold

Rin

Beep Call: A Win Win Mobile Solution

Mindshare

Bangladesh

Best Use of Mobile

Shortlisted

Rin

Beep Call: A Win Win Mobile Solution

Mindshare

Bangladesh

Best Engagement Strategy

Shortlisted

Bepanthen®

Bepanthen® eye drops – game changer with just one shot

EssenceMediacom GmbH

Germany

Best Engagement Strategy

Bronze

Bia Saigon

Bia Saigon – Catch the fortune, unleash the dragon

EssenceMediacom

Vietnam

UPDATED: Best Use of Gaming

Shortlisted

Bitburger

Bitte come to Germany

OMD

Germany

The Bravery Award

Shortlisted

BMO eclipse rise Visa Card

BMO – Bills Paid On Time

UM

Canada

Best Use of Video