Winners

Shortlisted

U Mobile

Suaraku

Initiative

Malaysia

UPDATED : Best Use of Technology
Shortlisted

U Mobile

Suaraku

Initiative

Malaysia

Best Response Campaign
Shortlisted

Act For Kids

Stadium of Hope

Zenith Media

Australia

Best Cause Campaign
Shortlisted

Spotify

Spotify x Viet Spirit

Zenith

Singapore

Best Engagement Strategy
Silver

PTCL

Dil Se Ba-Ikhtiar

PTCL

Pakistan

Best Cause Campaign
Shortlisted

Spotify

Spotify x KPOP Performance Video

Zenith

Singapore

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Spotify

Spotify Brand Campaign

Publicis OneVibe

Thailand

The ROI Award
Shortlisted

Taishin Financial Holding

Signals of Diligence

Starcom

Taiwan

Best Local Brand Campaign
Shortlisted

Cadbury Silk

Say it with Silk

Wavemaker

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Federal Bank Hormis Memorial Foundation

Sanjeevani: United Against Cancer

Network18 Media & Investments Limited

India

Best Integrated Campaign
Shortlisted

Federal Bank Hormis Memorial Foundation

Sanjeevani: United Against Cancer

Network18 Media & Investments Limited

India

Best Cause Campaign
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

UPDATED : Best Retail Media Campaign
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

Best Use of Data
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

The ROI Award
Shortlisted

Rexona

Rexona: Hero the Bits beyond the Pits

Mindshare

Australia

UPDATED : Best Use of Out of Home
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

Best Integrated Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

Best Music Marketing Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Use of Audio
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

UPDATED : Best Use of Technology
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

NEW : Best Use of AI
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

UPDATED : Best Use of Mobile
Shortlisted

Nike

Race Attack

Assembly

Hong Kong

Best Integrated Campaign
Bronze

Queensland Police Services - Recruitment

QPS Academy – Badge vs Buttons

Essencemediacom

Australia

Best Use of Talent
Shortlisted

POND'S

POND’S: Dream Summer

Spark pubU

Philippines

Best Integrated Campaign
Silver

Department of Health, Disability, and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Communications Strategy
Shortlisted

POND'S

POND’S: Dream Summer

Spark pubU

Philippines

Best Branded Content
Shortlisted

Panadol Cold & Flu

Panadol Cold & Flu ：The Entertainment Elixir

Zenith

Taiwan

Best Distribution and Amplification of Content
Silver

PAK’nSAVE

PAK’nRAVE

PHD

New Zealand

Best Music Marketing Campaign
Bronze

ITC Foods

Once Upon a Time by Candyman

Initiative

India

UPDATED : Best Use of Technology
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative

India

NEW : Best Use of AI
Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative

India

Best Engagement Strategy
Shortlisted

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

The Best Use of Sport
Gold

Sepatu Compass®

MyCompass App

ALVA Antikode

Indonesia

UPDATED : Best Use of Technology
Shortlisted

Spotify

My Spotify KR

Zenith

Korea, Republic of

Best Integrated Campaign
Shortlisted

JIOSTAR STUDIOS

MISSION IMPOSSIBLE – RACE AGAINST THE TIME

WPP MEDIA

India

Best Engagement Strategy
Shortlisted

Michelin

Michelin’s Moonshot: Turning a National Holiday into a Nationwide Phenomenon

OMD

China

Best Campaign for a Holiday or Celebration
Shortlisted

Mentos

Mentos: Giving Fresh Music a Voice

Havas Media

Australia

Best Partnership
Shortlisted

Mentos

Mentos: Giving Fresh Music a Voice

Havas Media

Australia

Best Music Marketing Campaign
Shortlisted

Mead Johnson Nutrition

Mead Johnson’s A Head Start to Being Smart Campaign

PHD

Hong Kong

UPDATED : Best Use of Out of Home
Silver

McDonald's New Zealand

McDonald’s NZ – Make It Click

OMD

New Zealand

Best Music Marketing Campaign
Shortlisted

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

Best Integrated Campaign
Shortlisted

Maybelline New York

Maybelline: Length Does Matter

Wavemaker

Australia

Best Integrated Campaign
Shortlisted

MasterFoods

Masterfoods – Democracy Sauce

Essencemediacom

Australia

UPDATED : Best Use of Social Media
Shortlisted

McDonald's

Macca’s Squid Game Meal – Dare to play?!

OMD

Australia

Best Communications Strategy
Shortlisted

Love Better

Love Creep

OMD

New Zealand

UPDATED : Best Use of Video
Shortlisted

LEGOLAND® Shanghai Resort

LEGOLAND Brick or Trick: Dancing to the “Ka-Da” Beat

Carat

China

UPDATED : Best Use of Social Media
Shortlisted

Laurier

Laurier’s Relax Squad with Riri: Sisterhood of the Traveling Pad

dentsu

Indonesia

Best Integrated Campaign