SHORTLISTED & Winners

Highly Commended

McDonald’s

“Get More Than You Expect”—McValue Red Envelope

ADMERASIA

United States of America

Inclusive Campaign of the Year

Shortlisted

McDonald’s

“Get More Than You Expect”—McValue Red Envelope

ADMERASIA

United States of America

Best Campaign for a Holiday or Celebration

Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Distribution and Amplification of Content

Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Integrated Campaign

Shortlisted

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Use of Talent

Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Use of Sport

Gold

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Communications Strategy

Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

UPDATED : Best Local Execution of a Brand

Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Branded Content

Shortlisted

Aspercreme

Adventure Awaits with Aspercreme & Tripadvisor

Havas Media Network

United States of America

The Creative Use of Media Award

Shortlisted

Camzyos

AdX versus Access: Camzyos’ Fight For Information Equity

Initiative

United States of America

NEW : Best Use of an Adtech Platform

Shortlisted

Carnival Cruise Line

Amazon Connected Devices

Initiative

United States of America

Best Use of Data Award

Highly Commended

Unbranded T1D Screening

American Diabetes Month: Using a Milestone Moment to Promote Early T1D Detection

Havas Media Network

United States of America

UPDATED : Best Campaign for an Awareness or Observation Day/Week/Month

Shortlisted

AT&T Business

AT&T Business x Bloomberg’s The Circuit

Hearts & Science

United States of America

UPDATED : Best Use of Video

Shortlisted

Ford Bronco

Baby Bronco: Tonight Show Integration

Mindshare

United States of America

Best Branded Content

Shortlisted

VIA Rail Canada

Back on Track

Touché!

Canada

Best Use of Data Award

Shortlisted

NYU Langone Health

Better Health Starts With a Better Health System.

Crossmedia

United States of America

Best Campaign led by an Independent Agency

Shortlisted

Dove

Born to Run

Mindshare

United States of America

UPDATED : The Retail Media Award

Shortlisted

Dove

Born to Run

Mindshare

United States of America

Best Branded Content

Gold

Dove

Born to Run

Mindshare

United States of America

Best Use of Music in a Media Campaign

Highly Commended

Wendy's

Breakfast Battlegrounds

Initiative

Canada

Best Use of Data Award

Highly Commended

Wendy's

Breakfast Battlegrounds

Initiative

Canada

UPDATED : Best Use of Out of Home

Gold

Wendy's

Breakfast Battlegrounds

Initiative

Canada

NEW : Best Use of an Adtech Platform

Shortlisted

Brooks Running

Brooks Let’s Run There Launch: Passion for Stride

Assembly

United States of America

NEW : Long-term Media Impact Award

Shortlisted

Brooks Running

Brooks Let’s Run There Launch: Passion for Stride

Assembly

United States of America

Best Communications Strategy

Shortlisted

Google

Can You Gift It?

EssenceMediacom

United States of America

Best Campaign for a Holiday or Celebration

Highly Commended

Heinz

Can’t Unsee It

United States of America

Carat

Best Communications Strategy

Highly Commended

Heinz

Can’t Unsee It

United States of America

Carat

UPDATED : Best Collaboration Award

Shortlisted

BP Fuels

Case Study: From Search to Station — How BP Fueled Incremental Visits with Media and Yelp

Yelp

United States of America

UPDATED : Best Use of Search

Shortlisted

United Airlines

Catching Culture as It Happens, and Taking Flight With It.

Carat

United States of America

Best Use of Real - Time Marketing

Gold

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

UPDATED : Best Collaboration Award

Gold

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

UPDATED : Best Use of Online

Highly Commended

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

Best Branded Content

Highly Commended

Cheetos

Cheetos The Other Hand x Thrillist Escape Room

OMD

United States of America

Best Event or Experiential Campaign

Shortlisted

Cheez-It

Cheez-Mergency: Reigniting Cheez-It Sales at Walmart

NovaOne

United States of America

UPDATED : The Retail Media Award

Gold

Montreal Children’s Hospital Foundation

Children’s Hospital April’s Fools 2025

Cossette Media

Canada

UPDATED : Best Local Execution of a Brand

Gold

Montreal Children’s Hospital Foundation

Children’s Hospital April’s Fools 2025

Cossette Media

Canada

Best Campaign for a Holiday or Celebration

Shortlisted

Montreal Children’s Hospital Foundation

Children’s Hospital April’s Fools 2025

Cossette Media

Canada

UPDATED : Best Use of Audio

Shortlisted

Clairol

Clairol X Fetch: Driving Incremental Sales

Digitas

United States of America

NEW : Best Use of an Adtech Platform

Shortlisted

Concacaf Kick-Off

Concacaf

United States of America

Best Use of Gaming

Shortlisted

Concacaf Kick-Off

Concacaf

United States of America

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

Corona Extra

Corona — The Last of Us

Initiative

United States of America

Best Branded Content

Shortlisted

Corona Sunbrew

Corona Sunbrew Hoods

Initiative

United States of America

UPDATED : Best Local Execution of a Brand

Shortlisted

Doritos

Crash the Super Bowl

OMD

United States of America

Best Engagement Strategy

Shortlisted

Danimals

Danimals Adventure World

Wavemaker

United States of America

UPDATED : Best Use of Online

Shortlisted

Mountain Dew

Diet Mountain Dew: The Unofficially Official Drink of VP Candidates

The Content Collective

United States of America

UPDATED : Best Response Campaign

Shortlisted

Mountain Dew

Diet Mountain Dew: The Unofficially Official Drink of VP Candidates

The Content Collective

United States of America

Best Use of Real - Time Marketing

Highly Commended

Dove

Dove x Crumbl: You Craved, We Crumbl’d

Collectively

United States of America

Best Distribution and Amplification of Content