SHORTLISTED & Winners

Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Distribution and Amplification of Content
Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Use of Sport
Highly Commended

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Integrated Campaign
Gold

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Communications Strategy
Highly Commended

Unbranded T1D Screening

American Diabetes Month: Using a Milestone Moment to Promote Early T1D Detection

Havas Media Network

United States of America

UPDATED : Best Campaign for an Awareness or Observation Day/Week/Month
Gold

Dove

Born to Run

Mindshare

United States of America

Best Use of Music in a Media Campaign
Highly Commended

Wendy's

Breakfast Battlegrounds

Initiative

Canada

Best Use of Data Award
Highly Commended

Heinz

Can’t Unsee It

United States of America

Carat

Best Communications Strategy
Highly Commended

Heinz

Can’t Unsee It

United States of America

Carat

UPDATED : Best Collaboration Award
Gold

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

UPDATED : Best Collaboration Award
Highly Commended

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

Best Branded Content
Highly Commended

Cheetos

Cheetos The Other Hand x Thrillist Escape Room

OMD

United States of America

Best Event or Experiential Campaign
Gold

Montreal Children’s Hospital Foundation

Children’s Hospital April’s Fools 2025

Cossette Media

Canada

Best Campaign for a Holiday or Celebration
Highly Commended

Dove

Dove x Crumbl: You Craved, We Crumbl’d

Collectively

United States of America

Best Distribution and Amplification of Content
Gold

Dove

Dove x Crumbl: You Craved, We Crumbl’d

Collectively

United States of America

UPDATED : Best Use of Social Media
Highly Commended

Domino's

Emergency Pizza 2.0

Mindshare

United States of America

Best Use of Gaming
Highly Commended

Decathlon Canada

Encouraging a Screen-Free Day, get outside!

Cossette Media

Canada

UPDATED : Best Response Campaign
Gold

Decathlon Canada

Encouraging a Screen-Free Day, get outside!

Cossette Media

Canada

Best Use of Real - Time Marketing
Highly Commended

Decathlon Canada

Encouraging a Screen-Free Day, get outside!

Cossette Media

Canada

UPDATED : Best Use of Out of Home
Highly Commended

Rocket

First Ever LIVE Commercial Crossover

Rocket

United States of America

Best Use of Sport
Gold

EX Program

Ex Program x World Pride

Initiative

United States of America

UPDATED : Best Campaign for an Awareness or Observation Day/Week/Month
Highly Commended

General Mills Portfolio Products

General Mills Back to School Superheroes

UM

United States of America

UPDATED : The Retail Media Award
Gold

Gap

Get Loose

OMD

United States of America

UPDATED : Best Use of Video
Gold

Buchanan's

How Do You Say Buchanan’s?

PHD

United States of America

UPDATED : Best Use of Out of Home
Gold

Buchanan's

How Do You Say Buchanan’s?

PHD

United States of America

Best Use of Data Award
Gold

Huggies

Huggies Sound of a Hug

UM

Canada

UPDATED : Best Use of Audio
Highly Commended

Indigenous Tourism Alberta

In Good Spirit

Initiative

Canada

Inclusive Campaign of the Year
Highly Commended

National Bank of Canada

Investing in Women

Omnicom Media Group Montreal

Canada

Inclusive Campaign of the Year
Gold

National Bank of Canada

Investing in Women

Omnicom Media Group Montreal

Canada

Best Use of Print & Publishing
Highly Commended

PepsiCo

Lay’s Bar Crawl

OMD

United States of America

Best Use of Talent
Gold

PepsiCo

Lay’s Bar Crawl

OMD

United States of America

Best Use of Sport
Gold

Destination Canada

Leave Inspired, Not Tired

Initiative

Canada

Best Engagement Strategy
Gold

Lenovo (Aura Edition)

Lenovo Aura Edition x Dazed Inspires Young Creatives

Assembly

United States of America

UPDATED : Best Launch or Relaunch Campaign
Highly Commended

Decathlon Canada

Make time for sports

Cossette Media

Canada

Best Campaign for a Holiday or Celebration
Gold

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Use of Gaming
Highly Commended

Campbells

MMA Global: Brand as Performance with Campbells

MMA Global

United States of America

NEW : Long-term Media Impact Award
Highly Commended

belairdirect

Mystery Fridge

PHD Montréal

Canada

Best Campaign for a Holiday or Celebration
Gold

belairdirect

Mystery Fridge

PHD Montréal

Canada

Best Event or Experiential Campaign
Highly Commended

Nescafé

Nescafé: Perfect at 80 degrees

Thrive

Canada

Best Campaign Led by Cause
Highly Commended

Nescafé

Nescafé: Perfect at 80 degrees

Thrive

Canada

Best Integrated Campaign
Highly Commended

Tangerine

No Fee Checking

PHD

Canada

UPDATED : Best Response Campaign
Gold

Ontario Lottery and Gaming Corporation

OLG ‘Sponsored by You’

EssenceMediacom-WPP Media

Canada

Best Use of Sport
Highly Commended

Peacock

Peacock – Fight Night: The Million Dollar Heist

EssenceMediacom

United States of America

Best Engagement Strategy
Highly Commended

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Inclusive Campaign of the Year
Highly Commended

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED : Best Collaboration Award
Highly Commended

Land O’Lakes

Reclaiming Farmcore

Havas Media Network

United States of America

Best Event or Experiential Campaign
Highly Commended

Redken

Redken x Sabrina Carpenter – A Better Bang

L'Oreal

United States of America

UPDATED : Best Launch or Relaunch Campaign
Highly Commended

World Wildlife Fund Canada

Save Big

Initiative

Canada

UPDATED : The Retail Media Award