Winners

Shortlisted

Cadbury Fuse

Cadbury Fuse: Fueling Hunger at Live Concert

Wavemaker India

India

Best Event or Experiential Campaign

Shortlisted

Cathay Pacific

Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence

Digitas Hong Kong

Hong Kong

NEW : Best Use of AI

Shortlisted

Cathay Pacific

Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence

Digitas Hong Kong

Hong Kong

UPDATED : Best Use of Technology

Shortlisted

CLEAR

CLEAR 100 – THE ITCHY MONSTER

Dude Digital ltd

Thailand

Best Event or Experiential Campaign

Bronze

CLEAR

CLEAR 100 – THE SCALP SURVIVOR

Dude Digital ltd

Thailand

Best Branded Content

Bronze

CLEAR

CLEAR 100 – THE SCALP SURVIVOR

Dude Digital ltd

Thailand

UPDATED : Best Use of Video

Shortlisted

Closeup

Closeup Bandersnatch: The First-ever Fan Powered Music Video

pubU

Philippines

Best Engagement Strategy

Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Campaign for a Holiday or Celebration

Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

UPDATED : Best Use of Technology

Silver

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

UPDATED : Best Retail Media Campaign

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

UPDATED : Best Local Execution of a Brand

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

Best Partnership

Silver

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

Best Campaign for a Holiday or Celebration

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

The ROI Award

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

Best Partnership

Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

Best Integrated Campaign

Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

UPDATED : Best Use of Social Media

Shortlisted

McDonald's Singapore

Coffee, The McDonald’s Way

OMD Singapore Pte Ltd

Singapore

Best Integrated Campaign

Shortlisted

Uber

Uber Backseat Arcade

Essencemediacom

Australia

The Creative Media Award

Silver

Toyota Hilux Rangga

Toyota Hilux Rangga: The Pick-Up That Picks Up Business

dentsu Indonesia

Indonesia

UPDATED : Best Launch or Relaunch Campaign

Gold

IKEA

The Swede As Road Trip

Mindshare

New Zealand

UPDATED : Best Launch or Relaunch Campaign

Silver

U Mobile

Suaraku

Initiative

Malaysia

Best Campaign for a Holiday or Celebration

Gold

U Mobile

Suaraku

Initiative

Malaysia

NEW : Best Use of AI

Gold

Scotch Essence of Chicken

SCOTCH PUKERS PROOF

Initiative

Thailand

UPDATED : Best Launch or Relaunch Campaign

Gold

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos Mindshare India India UltraTech

Mindshare

India

Best Engagement Strategy

Bronze

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Use of Video

Bronze

Castrol CRB TURBOMAX+

Reaching the Unreachable: How Data Rebuilt Truck Driver Marketing for Castrol CRB TURBOMAX+

Mindshare

India

Best Use of Data

Gold

Mattel

Puasa Play

UM

Malaysia

UPDATED : Best Retail Media Campaign

Bronze

Department of Health, Disability, and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

UPDATED : Best Campaign for a Specific Audience

Gold

Mattel

Puasa Play

UM

Malaysia

Best Campaign for a Holiday or Celebration

Silver

Menulog

Menulog – The Last Order

Thinkerbell

Australia

NEW : Best Use of AI

Gold

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

UPDATED : Best Use of Video

Gold

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

Best Branded Content

Gold

McDonald's

McDonald’s 50 Benches

OMD

Hong Kong

UPDATED : Best Use of Out of Home

Bronze

McDonald’s

McDonald’s Momentum Quest

Starcom

Taiwan

UPDATED : Best Use of Mobile

Gold

Love Better

Love Creep

OMD

New Zealand

Best Branded Content

Silver

Love Better

Love Creep

OMD

New Zealand

The Creative Media Award

Bronze

Kiwibank

Kiwibank – On The Ladder

OMD

New Zealand

Best Branded Content

Bronze

Johnnie Walker

Johnnie Walker Blonde: Ride the BLONDE Wave

PHD

Taiwan

UPDATED : Best Launch or Relaunch Campaign

Bronze

Singtel Singapore

Hello Securi-Tea

OMD Pte Ltd

Singapore

UPDATED : Best Campaign for a Specific Audience

Gold

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos Mindshare India India UltraTech

Mindshare

India

UPDATED : Best Use of Mobile

Bronze

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos Mindshare India India UltraTech