Winners

Shortlisted

Panadol Cold & Flu

Panadol Cold & Flu ：The Entertainment Elixir

Zenith

Taiwan

Best Distribution and Amplification of Content

Shortlisted

PAK’nSAVE

PAK’nRAVE

PHD

New Zealand

Best Music Marketing Campaign

Shortlisted

Oreo

Oreo x Pokémon: The Cookie Quest

Wavemaker

India

UPDATED : Best Use of Online

Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative

India

UPDATED : Best Use of Technology

Shortlisted

GCash

GCash #GSafeTayo Entertainingly Serious Campaign

G-Xchange Inc.

Philippines

Best Local Brand Campaign

Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative

India

NEW : Best Use of AI

Shortlisted

ITC Foods

Once Upon a Time by Candyman

Initiative

India

Best Engagement Strategy

Shortlisted

Zespri

Nutrition Flight Revolution: Zespri’s Quick-Charge

Mindshare

China

UPDATED : Best Local Execution of a Brand

Shortlisted

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

The Best Use of Sport

Shortlisted

Sepatu Compass®

MyCompass App

ALVA Antikode

Indonesia

UPDATED : Best Use of Technology

Shortlisted

Spotify

My Spotify KR

Zenith

Korea, Republic of

Best Integrated Campaign

Shortlisted

Galaxy S25 Ultra

Get Lost with AI Starcom Taiwan Galaxy S25 Ultra

Starcom

Taiwan

Best Engagement Strategy

Shortlisted

JIOSTAR STUDIOS

MISSION IMPOSSIBLE – RACE AGAINST THE TIME

WPP MEDIA

India

Best Engagement Strategy

Shortlisted

Milo

MILO – Pride of the Nation Started from the Names

WPP Media

Viet Nam

The Best Use of Sport

Shortlisted

Michelin

Michelin’s Moonshot: Turning a National Holiday into a Nationwide Phenomenon

OMD

China

Best Campaign for a Holiday or Celebration

Shortlisted

Menulog

Menulog – The Last Order

Thinkerbell

Australia

NEW : Best Use of AI

Shortlisted

Mentos

Mentos: Giving Fresh Music a Voice

Havas Media

Australia

Best Partnership

Shortlisted

Mentos

Mentos: Giving Fresh Music a Voice

Havas Media

Australia

Best Music Marketing Campaign

Shortlisted

Mead Johnson Nutrition

Mead Johnson’s A Head Start to Being Smart Campaign

PHD

Hong Kong

UPDATED : Best Use of Out of Home

Shortlisted

McDonald's New Zealand

McDonald’s NZ – Make It Click

OMD

New Zealand

Best Music Marketing Campaign

Shortlisted

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

UPDATED : Best Use of Video

Shortlisted

GoIbibo

Goibibo x Bigg Boss Tamil: Turning Reality TV into a Travel Movement

EssenceMediacom

India

Best Branded Content

Shortlisted

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

Best Branded Content

Shortlisted

Centrum

Good Digestion, Great Moves: Turning Digestion into a Dance Craze

Zenith

Taiwan

Best Use of Talent

Shortlisted

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

Best Integrated Campaign

Shortlisted

McDonald's

McDonald’s Back to the Start

OMD

Hong Kong

UPDATED : Best Local Execution of a Brand

Shortlisted

McDonald’s

Happy ReBirthday

Starcom

Taiwan

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

McDonald's

McDonald’s 50 Benches

OMD

Hong Kong

UPDATED : Best Use of Out of Home

Shortlisted

Harley-Davidson X440

Harley-Davidson – Riding Into Spotlight

EssenceMediacom

India

Best Use of Talent

Shortlisted

McDonald’s

McDonald’s Momentum Quest

Starcom

Taiwan

UPDATED : Best Use of Mobile

Shortlisted

Luxury Group by Marriott International

Heartbeat of a destination

South China Morning Post

Hong Kong

Best Branded Content

Shortlisted

Maybelline New York

Maybelline: Length Does Matter

Wavemaker

Australia

Best Integrated Campaign

Shortlisted

MasterFoods

Masterfoods – Democracy Sauce

Essencemediacom

Australia

UPDATED : Best Use of Social Media

Shortlisted

McDonald's

Macca’s Squid Game Meal – Dare to play?!

OMD

Australia

Best Partnership

Shortlisted

Sprite

Heat Hijacked: Sprite’s Real Time Summer Takeover

WPP Media

Vietnam

Best Use of Real-Time Marketing

Shortlisted

Singtel Singapore

Hello Securi-Tea

OMD Pte Ltd

Singapore

Best Partnership

Shortlisted

McDonald's

Macca’s Squid Game Meal – Dare to play?!

OMD

Australia

Best Integrated Campaign

Shortlisted

McDonald's

Macca’s Squid Game Meal – Dare to play?!

OMD

Australia

Best Communications Strategy

Shortlisted

Love Better

Love Creep

OMD

New Zealand

UPDATED : Best Use of Video

Shortlisted

Birla Opus Paints

How a New-Age Paint Brand Took on the Category Leader

WPP Media

India

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Love Better

Love Creep

OMD

New Zealand

Best Branded Content

Shortlisted

Love Better

Love Creep

OMD

New Zealand

The Creative Media Award

Shortlisted

Cadbury 5Star

How Cadbury 5Star hacked the Valentine’s Algorithm with ‘Uncle Energy’

Wavemaker

India

Best Branded Content

Shortlisted

LEGOLAND® Shanghai Resort

LEGOLAND Brick or Trick: Dancing to the “Ka-Da” Beat

Carat

China

UPDATED : Best Use of Social Media

Shortlisted

Laurier

Laurier’s Relax Squad with Riri: Sisterhood of the Traveling Pad

dentsu

Indonesia

Best Integrated Campaign

Shortlisted

CelcomDigi

How CelcomDigi Helped Malaysians Recognise Online Scams Through Kisah Benar: Scam Siber