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IPL ’23 Star Sports x Zomato- Stadium Home
Shortlisted
Star Sports

IPL ’23 Star Sports x Zomato: Stadium @ Home

Mindshare
India
Best Use of Mobile
Reigniting Loyalty with BonusLink X70 Campaign
Shortlisted
BonusLink

Reigniting Loyalty with BonusLink X70 Campaign

ADA Asia
Malaysia
Best Use of Mobile
Surf’s Livestreamer Collaboration “From One Wise Mom to Another”
Shortlisted
Surf

Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”

Mindshare
Philippines
Best Use of Mobile
Wall_s Feast Pop - A.R. Mouth Detection Game
Shortlisted
Unilever

Wall’s Feast Pop – A.R. Mouth Detection Game

Anymind(POKKT)
Indonesia
Best Use of Mobile
Barbie Painting
Shortlisted
Barbie

Barbie: Painting Australia PINK

EssenceMediacom
Australia
Best Use of Out of Home
GXS When Unconventional Wins
Shortlisted
GXS

GXS: When Unconventional Wins

OMD
Singapore
Best Use of Out of Home
Sunlight- Rongin Protekdin
Shortlisted
Sunlight

Sunlight- Rongin Protekdin

Mindshare
India
Best Use of Out of Home
Tourism NT - Summer done differently
Shortlisted
Tourism NT

Tourism NT – Summer done differently

Atomic 212°
Australia
Best Use of Out of Home
Shortlisted
Google Pixel

#Pixelperspective

EssenceMediacom
Australia
Best Use of Sport
500 KMS OF CONVERSATIONS!
Shortlisted
Castrol MAGNATEC

500 KMS OF CONVERSATIONS!

Mindshare
India
Best Use of Talent
Celebrating in Scoops
Shortlisted
Selecta Philippines

Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”

Mindshare
Philippines
Best Use of Talent
Coke Gives China’s
Shortlisted
Coca-Cola Trademark

Coke Gives China’s Icons an Uplifting Break

WPP Open X (EssenceMediacom)
China
Best Use of Talent
Lakme Moves in with Malaika
Shortlisted
Lakme

Lakme Moves in with Malaika

Mindshare
India
Best Use of Talent
LEGO Master Season 2 - The Selfish Gifters
Shortlisted
LEGO MASTER

LEGO Master Season 2 – The Selfish Gifters

Initiative
China
Best Use of Talent
Pizza Hut Pizza Heist
Shortlisted
Pizza Hut

Pizza Hut Pizza Heist

Carat Media Services
Malaysia
Best Use of Talent
Shikhar - Power To Th
Shortlisted
HUL Shikhar

Shikhar – Power To The Retailer

Mindshare
India
Best Use of Talent
Skipper for Life
Shortlisted
Skipper

Skipper for Life

Mindshare
India
Best Use of Talent
Supe my Sim
Shortlisted
Prime Video

Supe my Sim

Rufus, powered by Initiative
Australia
Best Use of Talent
Divine AR
Shortlisted
Lifebuoy

A Divine AR Intervention

Mindshare
India
Best Use of Technology
A world-first for precise
Shortlisted
Sunlight and Vaseline

A world-first for precise audience targeting with Unified ID 2.0: Unilever Thailand dials up personalized advertising (copy)

The Trade Desk
Thailand
Best Use of Technology
CLEAR Men Shirt of Firsts
Shortlisted
CLEAR Men

CLEAR Men Shirt of Firsts

Mindshare
Viet Nam
Best Use of Technology
Running into the future
Shortlisted
New Balance

Running into the future

Spark Foundry
Taiwan
Best Use of Technology
Samsung Beyond Boundaries Unleashing Innovation in Out-of-Home Experiences
Shortlisted
Samsung Galaxy Z Fold 5 and Z Flip 5

Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Mindshare
Indonesia
Best Use of Technology
Starbucks Brews Attention How We Won the Digital Shelf with Attention-Tracking
Shortlisted
Starbucks

Starbucks Brews Attention: How We Won the Digital Shelf with Attention-Tracking

Dentsu
Indonesia
Best Use of Technology
Unleashing IPL Fans with Airtel 5G Plus
Shortlisted
Airtel 5G Plus

Unleashing IPL Fans with Airtel 5G Plus

EssenceMediacom
India
Best Use of Technology
Vaseline Proderma Living Ad
Shortlisted
Vaseline

Vaseline Proderma Living Ad

Mindshare
Thailand
Best Use of Technology
Voice of the Voicelss
Shortlisted
Blibli

Voice of the Voicelss

YMT
Indonesia
Best Use of Technology
Your vitamin is in Centrum
Shortlisted
Centrum

Your vitamin is in Centrum

Zenith
Taiwan
Best Use of Technology
Empower Her: A People's Bank Women's Day Safety Campaign
Shortlisted
People's Bank Sri Lanka

Empower Her: A People’s Bank Women’s Day Safety Campaign

Digital Content (Private) Limited
Sri Lanka
Best Viral Campaign
LEGO FRIENDS
Shortlisted
LEGO

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Initiative
China
Best Viral Campaign
Say Yes to Waste Less
Shortlisted
National Environment Agency

Say YES To Waste Less

DSTNCT
Singapore
Best Viral Campaign
Divine AR
Gold
Lifebuoy

A Divine ‘AR’ Intervention

Mindshare
India
Best Campaign for a Holiday or Celebration
Shortlisted
Australian Bananas

Banana Gym Pass

Thinkerbell
Australia
Best Campaign for a Holiday or Celebration
Shortlisted
Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker
India
Best Campaign for a Holiday or Celebration
Shortlisted
Coca-Cola

Coca-Cola Tet – From Family Trial to Family Bonding

EssenceMediacom
Vietnam
Best Campaign for a Holiday or Celebration
Shortlisted
Mamee Chef

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Initiative
Malaysia
Best Campaign for a Holiday or Celebration
Shortlisted
Heineken

Heineken Finds the “Hei” (aka Happiness) During Chinese New Year

Dentsu X
Malaysia
Best Campaign for a Holiday or Celebration
Shortlisted
Kinh Do Mooncake

Kinh Do Mooncake : One Day Off Togetherness

Wavemaker
Vietnam
Best Campaign for a Holiday or Celebration
Listerine's SwishAwaySuay Elevates Your Lunar Smile this Chinese New Year
Bronze
Listerine

Listerine’s SwishAwaySuay Elevates Your Lunar Smile this Chinese New Year

Universal McCann
Malaysia
Best Campaign for a Holiday or Celebration
Shortlisted
Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare
Indonesia
Best Campaign for a Holiday or Celebration
Shortlisted
Skittles

Skittles: Lucky the Rainbow, Taste the Rainbow

EssenceMediacom
China
Best Campaign for a Holiday or Celebration
Shortlisted
Telstra

Telstra Free Calls to Santa: powered by GenerativeAI

OMD
Australia
Best Campaign for a Holiday or Celebration
Turning Happy Meal into Family Soul Food
Silver
McDonald's

Turning Happy Meal into Family Soul Food

Starcom
Taiwan
Best Campaign for a Holiday or Celebration
Shortlisted
McDonald’s

Year of The Dragon: from “Golden Arches” to “Cultural Bridges”

OMD Diverse
Australia
Best Campaign for a Holiday or Celebration
Shortlisted
2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD
New Zealand
Best Music Marketing Campaign
Shortlisted
Cadbury Gems

Cadbury Gems My Masti My Music

Wavemaker
India
Best Music Marketing Campaign
Shortlisted
Promise

Cheering Party Campaign

EssenceMediacom
Hong Kong
Best Music Marketing Campaign
Shortlisted
Tata Salt

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy

Wavemaker
India
Best Music Marketing Campaign