Winners

Bronze

Panadol

Relief with Care. Her Voice, Her Strength

Zenith

Taiwan

UPDATED : Best Use of Online
Shortlisted

Hang Seng Bank

Plan Smart For Every Dollar

EssenceMediacom

Hong Kong

Best Communications Strategy
Shortlisted

Hang Seng Bank

Plan Smart For Every Dollar

EssenceMediacom

Hong Kong

Best Local Brand Campaign
Shortlisted

Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare

Indonesia

Best Campaign for a Holiday or Celebration
Shortlisted

Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare

Indonesia

Best Cause Campaign
Gold

Oreo

Oreo Pokemon : Let’s Play to Catch em’ All

Wavemaker

Indonesia

Best Engagement Strategy
Silver

Oreo

Oreo Pokemon : Let’s Play to Catch em’ All

Wavemaker

Indonesia

Best Integrated Campaign
Shortlisted

MYOB

MYOB – Unlocking SME Swagger with the real OG

iProspect

Australia

UPDATED : Best Campaign for a Specific Audience
Shortlisted

MYOB

MYOB – Unlocking SME Swagger with the real OG

iProspect

Australia

Best Use of Data
Shortlisted

Moti

Moti Making Traditions Trend

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Moti

Moti Making Traditions Trend

Mindshare

India

The ROI Award
Shortlisted

Moti

Moti Making Traditions Trend

Mindshare

India

UPDATED : Best Use of Video
Silver

Moti

Moti Making Traditions Trend

Mindshare

India

Best Local Brand Campaign
Bronze

Master Kong Beverages (Fruit Juices)

Master Kong Beverage Revolutionizes B2B Partnership with Consumer-Driven O2O & Portfolio Marketing

Mindshare

China

Best Distribution and Amplification of Content
Shortlisted

Master Kong Beverages (Fruit Juices)

Master Kong Beverage Revolutionizes B2B Partnership with Consumer-Driven O2O & Portfolio Marketing

Mindshare

China

Best Local Brand Campaign
Shortlisted

Lactacyd

Love Your Skin

OMD

Vietnam

Best Branded Content
Gold

Lactacyd

Love Your Skin

OMD

Vietnam

Best Partnership
Shortlisted

Lactacyd

Love Your Skin

OMD

Vietnam

Best Integrated Campaign
Shortlisted

Samsung Galaxy

Look Up

Spark Foundry

New Zealand

Best Partnership
Bronze

Samsung Galaxy

Look Up

Spark Foundry

New Zealand

UPDATED : Best Use of Technology
Shortlisted

Samsung Galaxy

Look Up

Spark Foundry

New Zealand

UPDATED : Best Use of Mobile
Silver

Kinh Do Mooncake

Kinh Do Mooncake : One Day Off Togetherness

Wavemaker

Vietnam

Best Campaign for a Holiday or Celebration
Silver

Kinh Do Mooncake

Kinh Do Mooncake : One Day Off Togetherness

Wavemaker

Vietnam

Best Local Brand Campaign
Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

Best Communications Strategy
Gold

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

The ROI Award
Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

UPDATED : Best Launch or Relaunch Campaign
Gold

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

Best Integrated Campaign
Shortlisted

Spotify

KALYE Wish Bus: DARK MODE

Publicis OneVibe

Philippines

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Spotify

KALYE Wish Bus: DARK MODE

Publicis OneVibe

Philippines

Best Event or Experiential Campaign
Shortlisted

Indriya

Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group

Mindshare

India

Best Integrated Campaign
Bronze

Indriya

Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group

Mindshare

India

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

The Best Use of Sport
Silver

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

Best Partnership
Shortlisted

Hygiene

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

EGG Digital

Thailand

Best Local Brand Campaign
Shortlisted

Hygiene

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

EGG Digital

Thailand

The ROI Award
Shortlisted

James Squire

How James Squire Earned Their Place at the Table

UM

Australia

Best Communications Strategy
Shortlisted

James Squire

How James Squire Earned Their Place at the Table

UM

Australia

Best Partnership
Shortlisted

Ford

Hoop Dreams

Mindshare

Australia

Best Event or Experiential Campaign
Gold

Ford

Hoop Dreams

Mindshare

Australia

The Best Use of Sport
Shortlisted

Aditya Birla Group

Historic for KBC, Futuristic for India

Mindshare

India

Best Use of Talent
Shortlisted

Aditya Birla Group

Historic for KBC, Futuristic for India

Mindshare

India

Best Branded Content
Silver

Aditya Birla Group

Historic for KBC, Futuristic for India

Mindshare

India

UPDATED : Best Use of Video
Shortlisted

McDonald’s

Hijack Budget Dining

Starcom

Taiwan

UPDATED : Best Campaign for a Specific Audience
Bronze

McDonald’s

Hijack Budget Dining

Starcom

Taiwan

UPDATED : Best Retail Media Campaign
Bronze

McDonald’s

Hijack Budget Dining

Starcom

Taiwan

UPDATED : Best Use of Out of Home
Gold

Heineken

Heineken Finds the “Hei” (aka Happiness) During Chinese New Year

Dentsu X

Malaysia

Best Campaign for a Holiday or Celebration
Gold

Heineken

Heineken Finds the “Hei” (aka Happiness) During Chinese New Year

Dentsu X

Malaysia

UPDATED : Best Local Execution of a Brand