Winners

Shortlisted

Red Rock Deli

Crisping the Competition: How AI Gave Red Rock Deli Chips The Edge

PHD

Australia

Best Use of Data
Silver

Columbia

Columbia 2024 Hike party

UM

China

Best Event or Experiential Campaign
Bronze

McDonald’s Singapore

Collect Quest

OMD Singapore Pte Ltd

Singapore

UPDATED : Best Use of Mobile
Shortlisted

Coca-Cola

Coke Zero x EGG Digital: the extreme Lime experience

EGG Digital

Thailand

UPDATED : Best Launch or Relaunch Campaign
Gold

Coca-Cola

Coca-Cola x Olympics: Embrace Difference

EssenceMediacom

China

Best Use of Real-Time Marketing
Shortlisted

Coca-Cola

Coca-Cola Tet – From Family Trial to Family Bonding

EssenceMediacom

Vietnam

Best Campaign for a Holiday or Celebration
Gold

Apple

CNY Little Garlic

OMD

China

UPDATED : Best Use of Video
Shortlisted

Attorney-General’s Department

Child Safety, One Talk at a Time Campaign

UM

Australia

Best Cause Campaign
Bronze

Cadbury Gems

Cadbury Gems My Masti My Music

Wavemaker

India

Best Music Marketing Campaign
Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk #ThankYouFirstCoach

Wavemaker

India

Best Integrated Campaign
Shortlisted

Cadbury 5Star

Cadbury 5Star Do Nothing-On Going

Wavemaker

India

UPDATED : Best Use of Social Media
Shortlisted

Cetaphil

Breaking Through the Clutter – A Cetaphil Attention Economy Story

Dentsu X

Malaysia

Best Use of Data
Shortlisted

Brand’s

Brand’s x EGG Digital: from data to delights (insight-led festive treats)

EGG Digital

Thailand

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Bia Saigon

Bia Saigon – Catch the fortune, unleash the dragon

EssenceMediacom

Vietnam

The Creative Media Award
Shortlisted

NRMA Insurance

BEYOND 3%

Initiative

Australia

Best Partnership
Shortlisted

ANZ Bank

ANZ Falcon: Making Financial Security Personal

PHD

Australia

Best Communications Strategy
Shortlisted

ALDI

ALDIcore

Zenith

Australia

Best Integrated Campaign
Shortlisted

The Coca-Cola Company China

AI Translates Inspirational Insights to Accurate Audiences

EssenceMediacom

China

UPDATED : Best Use of Technology
Gold

Rin

Beep Call: A Win Win Mobile Solution

Mindshare

Bangladesh

UPDATED : Best Use of Mobile
Gold

2degrees

2degrees – Straight Up Rugby

OMD

New Zealand

UPDATED : Best Use of Social Media
Shortlisted

Bupa

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Atomic 212

Australia

The ROI Award
Shortlisted

Indriya

“Introducing Indriya Jewellery: A Launch That Breaks the Mold”

Mindshare

India

Best Use of Publishing
Silver

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

Best Integrated Campaign
Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

Best Communications Strategy
Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

Best Partnership
Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

UPDATED : Best Use of Technology
Bronze

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

The Creative Media Award
Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

UPDATED : Best Local Execution of a Brand
Bronze

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

UPDATED : Best Retail Media Campaign
Shortlisted

Australian Bananas

Banana Gym Pass

Thinkerbell

Australia

Best Campaign for a Holiday or Celebration
Gold

Australian Bananas

Banana Gym Pass

Thinkerbell

Australia

Best Communications Strategy
Shortlisted

UltraTech

Banega Toh Badhega India – Influencers of Progress

Mindshare

India

Best Use of Talent
Shortlisted

Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker

India

Best Campaign for a Holiday or Celebration
Gold

Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker

India

UPDATED : Best Use of Technology
Bronze

Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker

India

Best Engagement Strategy
Silver

Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker

India

UPDATED : Best Use of Mobile
Silver

UltraTech

Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress

Mindshare

India

Best Distribution and Amplification of Content
Shortlisted

Cathay Pacific

Cathay Pacific Real-Time Ecology

Digitas HK

Hong Kong

Best Use of Real-Time Marketing
Shortlisted

Cathay Pacific

Cathay Pacific Real-Time Ecology

Digitas HK

Hong Kong

The ROI Award
Shortlisted

Promise

Cheering Party Campaign

EssenceMediacom

Hong Kong

UPDATED : Best Use of Social Media
Shortlisted

Promise

Cheering Party Campaign

EssenceMediacom

Hong Kong

Best Music Marketing Campaign
Shortlisted

CNA

CNA.ID: News from across Asia, now in Bahasa Indonesia.

Mediacorp Pte Ltd

Singapore

UPDATED : Best Use of Out of Home
Shortlisted

CNA

CNA.ID: News from across Asia, now in Bahasa Indonesia.

Mediacorp Pte Ltd

Singapore

UPDATED : Best Local Execution of a Brand
Shortlisted

Coca-Cola No Sugar

Coca-Cola No Sugar: Diehards Assemble!

EssenceMediacom

China

Best Communications Strategy
Bronze

Coca-Cola No Sugar

Coca-Cola No Sugar: Diehards Assemble!

EssenceMediacom

China

Best Use of Talent
Bronze

Cadbury Celebrations

Creating Unclicked Sibling Memories

Wavemaker

India

Best Communications Strategy
Shortlisted

Cadbury Celebrations

Creating Unclicked Sibling Memories

Wavemaker

India

UPDATED : Best Use of Technology
Silver

Samsung

Decoding Doubt: Selling Through Uncertainty

Starcom

Taiwan

Best Use of Data