Winners

Shortlisted

Essie

SEO Really Nailed it for L’Oreal Essie

iProspect

Australia

UPDATED : Best Use of Online

Silver

Samsung

Samsung: Transforming Learners to Leaders

Starcom

Taiwan

Best Use of Talent

Shortlisted

Ultratech Cement

Rural Migrants – Building connections where it matters the most

Mindshare

India

UPDATED : Best Campaign for a Specific Audience

Bronze

Black Myth: Wukong

Rise of Black Myth: Wukong, a Decentralized Content Conquest

Mindshare

China

The ROI Award

Shortlisted

KFC

Revolutionizing KFC’s Image A Journey into the World of PUBG

Universal McCann

Malaysia

Best Partnership

Shortlisted

BMW

Real Estate to Road: The Data-Driven BMW Journey

Starcom

Taiwan

Best Use of Data

Shortlisted

RACQ

RACQ: Insuring Future Growth

Zenith

Australia

The ROI Award

Shortlisted

Pizza Hut

Pizza Hut Melts Tasty Adventure with Genshin Impact

Carat Media Services

Malaysia

The ROI Award

Shortlisted

Philips Non Connected

Philips Affiliate Marketing Campaign

ALVA - Orbeat

Indonesia

The ROI Award

Shortlisted

Pepsi Max

Painting The Town Max

Trio at PHD

Australia

UPDATED : Best Use of Out of Home

Shortlisted

Oreo

Oreo+Coke: Unlock your Bestie Mode

Wavemaker

Philippines

Best Engagement Strategy

Silver

Oreo

Oreo Pokémon: Let’s Play to Catch ‘Em All

Wavemaker

Thailand

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

Nescafé

Nescafé x EGG Digital: Make your World

EGG Digital

Thailand

UPDATED : Best Launch or Relaunch Campaign

Silver

McDonald’s Singapore

My Happy Place

OMD Singapore Pte Ltd

Singapore

UPDATED : Best Use of Online

Shortlisted

MSD

MSD – The Water Cooler Gossip from HR

Initiative

China

UPDATED : Best Viral Campaign

Bronze

Minute Maid

Minute Maid: The Wonderful Grocery Store

EssenceMediacom

China

Best Branded Content

Bronze

Superloop

Media at World Record Speed

Zenith

Australia

The Best Use of Sport

Gold

McDonald’s

McDonald’s NZ – Kiwiburger ’The Best of ’91 is Back!’

OMD

New Zealand

The Creative Media Award

Silver

McDonald’s

McDonald’s – Buka Berhadiah

ALVA - Antikode

Indonesia

Best Use of Gaming

Shortlisted

Ultratech Cement

Mauka Ek Mania: How UltraTech Dominated IPL Chatter

Mindshare

India

Best Use of Real-Time Marketing

Shortlisted

Lynx

Lynx: the only Sniffer Dog you want at a party

Mindshare

Australia

Best Event or Experiential Campaign

Bronze

Homecare

Leveling Up Housewives: The unexpected gaming revolution no one saw coming!

Mindshare

India

Best Use of Gaming

Shortlisted

KFC

KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations

Universal McCann

Malaysia

The ROI Award

Shortlisted

KFC

KFC Secret Menu x Aimlabs Gaming Challenge

Ampverse Pulse

Philippines

Best Use of Gaming

Bronze

KFC

Kentucky Town Bangkok

Initiative

Thailand

UPDATED : Best Viral Campaign

Shortlisted

blu

Kastamer Ngablu

ALVA Digital

Indonesia

Best Branded Content

Shortlisted

Grameenphone Ltd.

Internet er Duniya Shobar

Mindshare

Bangladesh

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Castrol MAGNATEC

How a branded cushion became the third passenger in India’s most coveted car journeys!

Mindshare

India

UPDATED : Best Use of Video

Gold

HUL Homecare

Housewives Rewired: Turning mobile gaming into an online engagement powerhouse for Homecare brands

Mindshare

India

UPDATED : Best Use of Online

Shortlisted

Tourism Fiji

Happiness Handbooks

Havas Media

Australia

Best Partnership

Shortlisted

Haidilao

Haidilao’s Late-Night Encore

Mindshare

China

The ROI Award

Shortlisted

Guinness

Guinness Hits ‘Beer Drinker’ Gold with Grab

Dentsu X

Malaysia

Best Use of Data

Shortlisted

CP

Fun isn’t about size, but about sharing.

Initiative

Thailand

UPDATED : Best Viral Campaign

Shortlisted

Frontline

Frontline X Line Puppy Maltese: Joyful Together with Your Pet

OMD

China

Best Distribution and Amplification of Content

Shortlisted

ANZ Bank

From Dream to Reality

PHD

New Zealand

UPDATED : Best Campaign for a Specific Audience

Shortlisted

ANZ

From Dream to Reality

PHD

United Kingdom

Best Use of Data

Shortlisted

Mapúa University

From Clicks to Classrooms: MAPÚA University’s Game-changing Online Strategy that Drove Highest Enrollment Record

Havas Media Ortega Inc.

Philippines

UPDATED : Best Use of Online

Shortlisted

ALDI Australia

Fresh Data to Ease the Season: How a Built-From-Scratch Data Set Won Christmas 2023

Zenith

Australia

Best Use of Data

Shortlisted

Mamee Chef

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Initiative

Malaysia

Best Campaign for a Holiday or Celebration

Gold

foodpanda

Feeding Success: foodpanda’s Pyramid of Growth

Spark Foundry

Taiwan

Best Use of Data

Shortlisted

Esso Singapore

Esso Predicts Your Next Visit

UM

Singapore

Best Use of Data

Shortlisted

Cadbury 5Star

Erase Valentine’s Day

Wavemaker

India

Best Event or Experiential Campaign

Gold

Dulux

Dulux’s Nostalgic Masterstroke with Leo Wu

EssenceMediacom

China

Best Use of Talent

Gold

Domex

Dual Screen Reality drives dividend for Domex

Mindshare

India

Best Use of Gaming

Shortlisted

BCA

Don’t Know? Kasih No! (Don’t Know? Give No!)

Dentsu

Indonesia

Best Local Brand Campaign

Shortlisted

Ralph Lauren

Delivering Incremental Growth with Transformative Performance Strategy

Assembly

Hong Kong

The ROI Award

Shortlisted

ICICI Prudential Mutual Fund - Multi-asset Allocation Fund

Decoding the Scorecard of Success for ICICI Prudential Mutual Fund’s Multi-Asset Allocation Fund