Shortlisted

These are the shortlisted entries for the upcoming awards.

Shortlisted

Star Sports

Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”

Coke Gives China’s Icons an Uplifting Break

WPP Open X (EssenceMediacom)

Lakme Moves in with Malaika

LEGO Master Season 2 – The Selfish Gifters

Pizza Hut Pizza Heist

Shikhar – Power To The Retailer

Skipper for Life

Supe my Sim

Rufus, powered by Initiative

A Divine AR Intervention

Mindshare

India

Best Use of Technology

Shortlisted

Sunlight and Vaseline

A world-first for precise audience targeting with Unified ID 2.0: Unilever Thailand dials up personalized advertising (copy)

The Trade Desk

Thailand

Best Use of Technology

Shortlisted

CLEAR Men

CLEAR Men Shirt of Firsts

Mindshare

Viet Nam

Best Use of Technology

Shortlisted

New Balance

Running into the future

Spark Foundry

Taiwan

Best Use of Technology

Shortlisted

Samsung Galaxy Z Fold 5 and Z Flip 5

Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Mindshare

Indonesia

Best Use of Technology

Shortlisted

Starbucks

Starbucks Brews Attention: How We Won the Digital Shelf with Attention-Tracking

Dentsu

Indonesia

Best Use of Technology

Shortlisted

Airtel 5G Plus

Unleashing IPL Fans with Airtel 5G Plus

EssenceMediacom

India

Best Use of Technology

Shortlisted

Vaseline

Vaseline Proderma Living Ad

Mindshare

Thailand

Best Use of Technology

Shortlisted

Blibli

Voice of the Voicelss

YMT

Indonesia

Best Use of Technology

Shortlisted

Centrum

Your vitamin is in Centrum

Zenith

Taiwan

Best Use of Technology

Shortlisted

People's Bank Sri Lanka

Empower Her: A People’s Bank Women’s Day Safety Campaign

Digital Content (Private) Limited

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

National Environment Agency

Say YES To Waste Less

Cadbury Silk – Story of Us

Wavemaker

India

Best Campaign for a Holiday or Celebration

Shortlisted

Coca-Cola

Coca-Cola Tet – From Family Trial to Family Bonding

EssenceMediacom

Vietnam

Best Campaign for a Holiday or Celebration

Shortlisted

Mamee Chef

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Initiative

Malaysia

Best Campaign for a Holiday or Celebration

Shortlisted

Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare

Indonesia

Best Campaign for a Holiday or Celebration

Shortlisted

Skittles

Skittles: Lucky the Rainbow, Taste the Rainbow

EssenceMediacom

China

Best Campaign for a Holiday or Celebration

Shortlisted

McDonald’s

Year of The Dragon: from “Golden Arches” to “Cultural Bridges”

OMD Diverse

Australia

Best Campaign for a Holiday or Celebration

Shortlisted

Promise

Cheering Party Campaign

EssenceMediacom

Hong Kong

Best Music Marketing Campaign

Shortlisted

Tata Salt

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy

Wavemaker

India

Best Music Marketing Campaign

Shortlisted

Spotify

Thailand Music Countdown

Publicis OneVibe

Thailand

Best Music Marketing Campaign

Shortlisted

Coke Studio

Where Music Unites Culture Thrives – Coke Studio Season 15

Group M

Pakistan

Best Music Marketing Campaign

Shortlisted

Cadbury Dairy Milk

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

Wavemaker

India

The Best Use of Sport

Shortlisted

CLEAR Men

CLEAR Men Shirt of Firsts

Mindshare

Viet Nam

The Best Use of Sport

Shortlisted

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

The Best Use of Sport

Shortlisted

Telstra

This is Footy Country

OMD

Australia

The Best Use of Sport

Shortlisted

Bupa

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Cathay Pacific Real-Time Ecology

Delivering Incremental Growth with Transformative Performance Strategy

Haidilao’s Late-Night Encore

Mindshare

China

The ROI Award

Shortlisted

Show by Category:

IPL ’23 Star Sports x Zomato: Stadium @ Home

Reigniting Loyalty with BonusLink X70 Campaign

Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”

Wall’s Feast Pop – A.R. Mouth Detection Game

Barbie: Painting Australia PINK

GXS: When Unconventional Wins

Sunlight- Rongin Protekdin

Tourism NT – Summer done differently

500 KMS OF CONVERSATIONS!

Celebrating in Scoops: Selecta Unites Ice Cream and Filial Piety with SB19’s “MaPa”

Coke Gives China’s Icons an Uplifting Break

Lakme Moves in with Malaika

LEGO Master Season 2 – The Selfish Gifters

Pizza Hut Pizza Heist

Shikhar – Power To The Retailer

Skipper for Life

Supe my Sim

A Divine AR Intervention

A world-first for precise audience targeting with Unified ID 2.0: Unilever Thailand dials up personalized advertising (copy)

CLEAR Men Shirt of Firsts

Running into the future

Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Starbucks Brews Attention: How We Won the Digital Shelf with Attention-Tracking

Unleashing IPL Fans with Airtel 5G Plus

Vaseline Proderma Living Ad

Voice of the Voicelss

Your vitamin is in Centrum

Empower Her: A People’s Bank Women’s Day Safety Campaign

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Say YES To Waste Less

Cadbury Silk – Story of Us

Coca-Cola Tet – From Family Trial to Family Bonding

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Skittles: Lucky the Rainbow, Taste the Rainbow

Year of The Dragon: from “Golden Arches” to “Cultural Bridges”

Cheering Party Campaign

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy

Thailand Music Countdown

Where Music Unites Culture Thrives – Coke Studio Season 15

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

CLEAR Men Shirt of Firsts

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

This is Footy Country

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Cathay Pacific Real-Time Ecology

Delivering Incremental Growth with Transformative Performance Strategy

Haidilao’s Late-Night Encore