Shortlisted

These are the shortlisted entries for the upcoming awards.

Shortlisted

Cadbury Dairy Milk

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

Wavemaker

India

Best Communications Strategy

Shortlisted

Indriya

“Introducing Indriya Jewellery: A Launch That Breaks the Mold”

Mindshare

India

Best Use of Publishing

Shortlisted

Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom

Vietnam

Best Communications Strategy

Shortlisted

Bupa

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Atomic 212

Australia

The ROI Award

Shortlisted

The Coca-Cola Company China

AI Translates Inspirational Insights to Accurate Audiences

EssenceMediacom

China

UPDATED : Best Use of Technology

Shortlisted

ALDI

ALDIcore

Zenith

Australia

Best Integrated Campaign

Shortlisted

ANZ Bank

ANZ Falcon: Making Financial Security Personal

PHD

Australia

Best Communications Strategy

Shortlisted

Australian Bananas

Banana Gym Pass

Thinkerbell

Australia

Best Campaign for a Holiday or Celebration

Shortlisted

UltraTech

Banega Toh Badhega India – Influencers of Progress

Mindshare

India

Best Use of Talent

Shortlisted

NRMA Insurance

BEYOND 3%

Initiative

Australia

Best Partnership

Shortlisted

Bia Saigon

Bia Saigon – Catch the fortune, unleash the dragon

EssenceMediacom

Vietnam

The Creative Media Award

Shortlisted

Brand’s

Brand’s x EGG Digital: from data to delights (insight-led festive treats)

EGG Digital

Thailand

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Cetaphil

Breaking Through the Clutter – A Cetaphil Attention Economy Story

Dentsu X

Malaysia

Best Use of Data

Shortlisted

Cadbury 5Star

Cadbury 5Star Do Nothing-On Going

Wavemaker

India

UPDATED : Best Use of Social Media

Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk #ThankYouFirstCoach

Wavemaker

India

Best Integrated Campaign

Shortlisted

Cadbury Silk

Cadbury Silk – Story of Us

Wavemaker

India

Best Campaign for a Holiday or Celebration

Shortlisted

Cathay Pacific

Cathay Pacific Real-Time Ecology

Digitas HK

Hong Kong

Best Use of Real-Time Marketing

Shortlisted

Promise

Cheering Party Campaign

EssenceMediacom

Hong Kong

UPDATED : Best Use of Social Media

Shortlisted

Attorney-General’s Department

Child Safety, One Talk at a Time Campaign

UM

Australia

Best Cause Campaign

Shortlisted

CNA

CNA.ID: News from across Asia, now in Bahasa Indonesia.

Mediacorp Pte Ltd

Singapore

UPDATED : Best Use of Out of Home

Shortlisted

Coca-Cola No Sugar

Coca-Cola No Sugar: Diehards Assemble!

EssenceMediacom

China

Best Communications Strategy

Shortlisted

Coca-Cola

Coca-Cola Tet – From Family Trial to Family Bonding

EssenceMediacom

Vietnam

Best Campaign for a Holiday or Celebration

Shortlisted

Coca-Cola

Coke Zero x EGG Digital: the extreme Lime experience

EGG Digital

Thailand

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

Red Rock Deli

Crisping the Competition: How AI Gave Red Rock Deli Chips The Edge

PHD

Australia

Best Use of Data

Shortlisted

ŠKODA

Day For A Detour

DRUM

Australia

Best Branded Content

Shortlisted

ICICI Prudential Mutual Fund - Multi-asset Allocation Fund

Decoding the Scorecard of Success for ICICI Prudential Mutual Fund’s Multi-Asset Allocation Fund

Mindshare

India

Best Integrated Campaign

Shortlisted

Ralph Lauren

Delivering Incremental Growth with Transformative Performance Strategy

Assembly

Hong Kong

The ROI Award

Shortlisted

BCA

Don’t Know? Kasih No! (Don’t Know? Give No!)

Dentsu

Indonesia

Best Local Brand Campaign

Shortlisted

Cadbury 5Star

Erase Valentine’s Day

Wavemaker

India

Best Event or Experiential Campaign

Shortlisted

Esso Singapore

Esso Predicts Your Next Visit

UM

Singapore

Best Use of Data

Shortlisted

true

FernFun, true Local Face Off

Initiative

Thailand

Best Branded Content

Shortlisted

Mamee Chef

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Initiative

Malaysia

Best Campaign for a Holiday or Celebration

Shortlisted

ALDI Australia

Fresh Data to Ease the Season: How a Built-From-Scratch Data Set Won Christmas 2023

Zenith

Australia

Best Use of Data

Shortlisted

Mapúa University

From Clicks to Classrooms: MAPÚA University’s Game-changing Online Strategy that Drove Highest Enrollment Record

Havas Media Ortega Inc.

Philippines

UPDATED : Best Use of Online

Shortlisted

ANZ Bank

From Dream to Reality

PHD

New Zealand

UPDATED : Best Campaign for a Specific Audience

Shortlisted

ANZ

From Dream to Reality

PHD

United Kingdom

Best Use of Data

Shortlisted

Frontline

Frontline X Line Puppy Maltese: Joyful Together with Your Pet

OMD

China

Best Distribution and Amplification of Content

Shortlisted

CP

Fun isn’t about size, but about sharing.

Initiative

Thailand

UPDATED : Best Viral Campaign

Shortlisted

Guinness

Guinness Hits ‘Beer Drinker’ Gold with Grab

Dentsu X

Malaysia

Best Use of Data

Shortlisted

Mars Bar

Hacking Amazon to reward that thing you did.

EssenceMediacom

Australia

Best Partnership

Shortlisted

Haidilao

Haidilao’s Late-Night Encore

Mindshare

China

The ROI Award

Shortlisted

Tourism Fiji

Happiness Handbooks

Havas Media

Australia

Best Partnership

Shortlisted

Caltrate

Health at Your Doorstep: Caltrate Health Care Bus is Coming to Town

Zenith

Taiwan

Best Event or Experiential Campaign

Shortlisted

McDonald’s

Hijack Budget Dining

Starcom

Taiwan

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Aditya Birla Group

Historic for KBC, Futuristic for India

Mindshare

India

Best Use of Talent

Shortlisted

Ford

Hoop Dreams

Mindshare

Australia

Best Event or Experiential Campaign

Shortlisted

Castrol MAGNATEC

How a branded cushion became the third passenger in India’s most coveted car journeys!