Shortlisted

These are the shortlisted entries for the upcoming awards.

Shortlisted

Hygiene

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

EGG Digital

Thailand

Best Local Brand Campaign

Shortlisted

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Grameenphone Ltd.

Internet er Duniya Shobar

Mindshare

Bangladesh

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Indriya

Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group

Mindshare

India

Best Integrated Campaign

Shortlisted

Spotify

KALYE Wish Bus: DARK MODE

Publicis OneVibe

Philippines

UPDATED : Best Campaign for a Specific Audience

Shortlisted

blu

Kastamer Ngablu

ALVA Digital

Indonesia

Best Branded Content

Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

Best Communications Strategy

Shortlisted

KFC

KFC Secret Menu x Aimlabs Gaming Challenge

Ampverse Pulse

Philippines

Best Use of Gaming

Shortlisted

KFC

KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations

Universal McCann

Malaysia

The ROI Award

Shortlisted

Samsung Galaxy

Look Up

Spark Foundry

New Zealand

Best Partnership

Shortlisted

Lactacyd

Love Your Skin

OMD

Vietnam

Best Branded Content

Shortlisted

Lynx

Lynx: the only Sniffer Dog you want at a party

Mindshare

Australia

Best Event or Experiential Campaign

Shortlisted

Ultratech Cement

Mauka Ek Mania: How UltraTech Dominated IPL Chatter

Mindshare

India

Best Use of Real-Time Marketing

Shortlisted

Moti

Moti Making Traditions Trend

Mindshare

India

UPDATED : Best Campaign for a Specific Audience

Shortlisted

MSD

MSD – The Water Cooler Gossip from HR

Initiative

China

UPDATED : Best Viral Campaign

Shortlisted

MYOB

MYOB – Unlocking SME Swagger with the real OG

iProspect

Australia

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Nescafé

Nescafé x EGG Digital: Make your World

EGG Digital

Thailand

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

Oreo

Oreo+Coke: Unlock your Bestie Mode

Wavemaker

Philippines

Best Engagement Strategy

Shortlisted

Pepsi Max

Painting The Town Max

Trio at PHD

Australia

UPDATED : Best Use of Out of Home

Shortlisted

Pepsodent

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Mindshare

Indonesia

Best Campaign for a Holiday or Celebration

Shortlisted

Philips Non Connected

Philips Affiliate Marketing Campaign

ALVA - Orbeat

Indonesia

The ROI Award

Shortlisted

Pizza Hut

Pizza Hut Melts Tasty Adventure with Genshin Impact

Carat Media Services

Malaysia

The ROI Award

Shortlisted

Hang Seng Bank

Plan Smart For Every Dollar

EssenceMediacom

Hong Kong

Best Communications Strategy

Shortlisted

RACQ

RACQ: Insuring Future Growth

Zenith

Australia

The ROI Award

Shortlisted

BMW

Real Estate to Road: The Data-Driven BMW Journey

Starcom

Taiwan

Best Use of Data

Shortlisted

Panadol

Relief with Care. Her Voice, Her Strength

Zenith

Taiwan

Best Engagement Strategy

Shortlisted

Zespri

Rethink Your Takeout – Zespri Fueling Healthier Offices

Mindshare

China

Best Partnership

Shortlisted

McDonald’s

Retrieve haters’ love

Starcom

Taiwan

Best Branded Content

Shortlisted

KFC

Revolutionizing KFC’s Image A Journey into the World of PUBG

Universal McCann

Malaysia

Best Partnership

Shortlisted

Ultratech Cement

Rural Migrants – Building connections where it matters the most

Mindshare

India

UPDATED : Best Campaign for a Specific Audience

Shortlisted

Essie

SEO Really Nailed it for L’Oreal Essie

iProspect

Australia

UPDATED : Best Use of Online

Shortlisted

Shangri-La

Shangri-La’s Smarter Search Strategy

UM

Singapore

UPDATED : Best Use of Online

Shortlisted

Skittles

Skittles: Lucky the Rainbow, Taste the Rainbow

EssenceMediacom

China

Best Campaign for a Holiday or Celebration

Shortlisted

Skoda

Skoda Responsible Exploration

PHD

India

Best Response Campaign

Shortlisted

Spark

Spark Game Arena Live

PHD Aotearoa

New Zealand

Best Event or Experiential Campaign

Shortlisted

Sunlight

Sphere of Sunlight

Mindshare

India

Best Event or Experiential Campaign

Shortlisted

Spotify

Spotify Thailand Brand Campaign 2024

Publicis OneVibe

Thailand

Best Communications Strategy

Shortlisted

Sprite Lemon Mint

Sprite Lemon Mint – From Epic Fail to Holy Grail

GroupM

Pakistan

Best Integrated Campaign

Shortlisted

Bumble

Sweaty Summer: How Bumble embraced a sweaty summer, becoming the ultimate wing-woman for Aussies looking for love

Havas Media

Australia

UPDATED : Best Local Execution of a Brand

Shortlisted

Britannia Golmaal 5050

T20 Cricket Coach with a AR+AI Twist

Mindshare

India

Best Branded Content

Shortlisted

Tata Salt

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy