The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour
Info
ClientKellogg's Pringles
Year2026
Achievements
SilverSilverUPDATED : Best Viral Campaign
SilverSilverUPDATED : Best Use of Social Media
ShortlistedShortlistedUPDATED : Best Campaign for a Specific Audience
ShortlistedShortlistedBest Communications Strategy
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