Main copy: Backlight CEO, Lydia Amoah discusses how businesses need to walk the talk and transform inclusivity into a business advantage.
Backlight, which produces The Black Pound report, has teamed up with M&M Global to create a new category ‘Best Use of Data to Represent Multi-Cultural Groups’. The new category will be identifying work that has used data from multi-cultural groups to drive client’s media campaigns.
To create submissions and to see the other categories in this year’s M&M Global programme check out the categories here http://festivalofmedia.com/mmg
