Written by Raven Walker, SVP, Client Partnerships for Collectively
Ahead of this year’s Festival of Media North America Awards, we caught up with one of our 2025 Gold winners, Raven Walker, SVP, Client Partnerships for Collectively, to reflect on their win at the awards.
In our interview, Raven shares her thoughts on what the Festival of Media North America Awards mean to her and his team and why he believes it is important for companies to enter the Festival of Media North America Awards
Entries are now officially open for the Festival of Media North America Awards, now is your opportunity to showcase your work and lead the way in media across North America.
Enter Now: https://www.festivalofmedia.com/north-america-awards/
What did winning a Gold award at the Festival of Media North America Awards mean to you and your team?
Winning Gold at the Festival of Media North America Awards for Dove x Crumbl was huge validation of the work our team put into building a genuinely social-first campaign, not just a product collab with social support. Seeing the numbers behind it—53.7M video views, 3B+ impressions, and 52% of buyers who’d never bought Dove before—reflect what happens when creative, culture, and platform strategy actually work together. It’s a proud moment for everyone who touched the campaign.
Why do you believe it is important for companies to enter the Festival of Media North America Awards?
Entering these awards matters because it forces teams to articulate the “why” behind their work, not just the results. It’s also one of the few venues where social-first work gets judged on its own terms rather than as an afterthought to traditional media. For an industry that’s still catching up to how culture actually moves online, recognition like this pushes the whole space forward and gives clients confidence to keep betting on social-led ideas.
