SHORTLISTED & Winners

Shortlisted

General Mills Portfolio (Nature Valley, Cascadian Farm, Larabar, Cheerios, Mott’s Fruit Snacks, Annie’s)

Press Play for Nature: Play A Part for Parks

UM

United States of America

UPDATED : The Retail Media Award
Shortlisted

General Mills Portfolio (Nature Valley, Cascadian Farm, Larabar, Cheerios, Mott’s Fruit Snacks, Annie’s)

Press Play for Nature: Play A Part for Parks

UM

United States of America

UPDATED : Best Campaign for an Awareness or Observation Day/Week/Month
Shortlisted

Little Caesars

Pretzel Crust Island

Mediahub

United States of America

Best Distribution and Amplification of Content
Shortlisted

Tim Horton's

Puck Drop

PHD

Canada

Best Use of Sport
Shortlisted

Tim Horton's

Puck Drop

PHD

Canada

Best Branded Content
Shortlisted

Moosehead Breweries

Put Your Loonie Where Your Moose Is

Media Experts

Canada

UPDATED : Best Response Campaign
Gold

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED : Best Use of Technology
Highly Commended

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Inclusive Campaign of the Year
Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Best Campaign Led by Cause
Highly Commended

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED : Best Collaboration Award
Highly Commended

Land O’Lakes

Reclaiming Farmcore

Havas Media Network

United States of America

Best Event or Experiential Campaign
Highly Commended

Redken

Redken x Sabrina Carpenter – A Better Bang

L'Oreal

United States of America

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Walmart

REVOLT Receipts Season 2

Zenith

United States of America

Inclusive Campaign of the Year
Shortlisted

Walmart

REVOLT Receipts Season 2

Zenith

United States of America

UPDATED : Best Use of Video
Shortlisted

Walmart

REVOLT Receipts Season 2

Zenith

United States of America

UPDATED : The Retail Media Award
Shortlisted

Rona

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Sport
Shortlisted

Rona

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Talent
Shortlisted

SAQ (Société des Alcool du Québec)

RoséFM by SAQ

Cossette Media

Canada

Best Branded Content
Highly Commended

World Wildlife Fund Canada

Save Big

Initiative

Canada

UPDATED : The Retail Media Award
Highly Commended

World Wildlife Fund Canada

Save Big

Initiative

Canada

The Bravery Award
Shortlisted

Sensodyne

Sensory Overload

Publicis LeOne

United States of America

Best Branded Content
Gold

Sensodyne

Sensory Overload

Publicis LeOne

United States of America

Inclusive Campaign of the Year
Highly Commended

Multiple

Share of Model

Jellyfish

United States of America

NEW : Best Use of an Adtech Platform 
Highly Commended

Shark Ninja

Shark Ninja’s 12 Days of Gifting

Horizon Media

Canada

Best Campaign led by an Independent Agency
Shortlisted

McDonalds

Showdown x McDavids

OMD

Canada

UPDATED : Best Local Execution of a Brand
Shortlisted

McDonalds

Showdown

OMD

Canada

Best Integrated Campaign
Highly Commended

SKIP

SKIP To The Good Part

UM

Canada

UPDATED : Best Use of Video
Shortlisted

SKIP

SKIP To The Good Part

UM

Canada

Best Communications Strategy
Shortlisted

SKIP

SKIP To The Good Part

UM

Canada

Best Integrated Campaign
Shortlisted

Skittles

SKITTLES® MFFLP THE RAINBOW

EssenceMediacom

Canada

UPDATED : Best Use of Social Media
Shortlisted

Skittles

SKITTLES® MFFLP THE RAINBOW

EssenceMediacom

Canada

Best Use of Talent
Shortlisted

Descovy/Healthysexual (Healthysexual is Unbranded Campaign)

Sniffies Cruising Confessions

Initiative

United States of America

UPDATED : Best Collaboration Award
Highly Commended

Descovy/Healthysexual (Healthysexual is Unbranded Campaign)

Sniffies Cruising Confessions

Initiative

United States of America

UPDATED : Best Use of Audio
Highly Commended

Netflix

Squid Game Replay

Mediahub

United States of America

The Creative Use of Media Award
Shortlisted

Sunwing Vacations

Sunwing Vacation Van

WPP Media

Canada

Best Use of Talent
Gold

Maybelline

Teddy Tint

Beauty Co-Lab

United States of America

UPDATED : The Retail Media Award
Shortlisted

Maybelline

Teddy Tint Takeover

Beauty Co-Lab

United States of America

UPDATED : Best Launch or Relaunch Campaign
Gold

The Chosen

The Chosen: Indie Streams to Big Screens

Exverus by Brainlabs

United States of America

Best Campaign led by an Independent Agency
Shortlisted

Unbranded T1D

The Cost of Not Knowing: Docufilm Storytelling

Havas Media Network

United States of America

Best Distribution and Amplification of Content
Shortlisted

Unbranded T1D

The Cost of Not Knowing: Docufilm Storytelling

Havas Media Network

United States of America

UPDATED : Best Use of Video
Shortlisted

The Chosen

The Chosen: Indie Streams to Big Screens

Exverus by Brainlabs

United States of America

Best Integrated Campaign
Gold

L’Oréal

The Final Copy of Ilon Specht

Beauty Co-Lab

United States of America

Best Distribution and Amplification of Content
Gold

L’Oréal

The Final Copy of Ilon Specht

Beauty Co-Lab

United States of America

Best Branded Content
Shortlisted

Google Pixel

The Ultimate After Party

EssenceMediacom

United States of America

Best Event or Experiential Campaign
Shortlisted

Google Pixel

The Ultimate After Party

EssenceMediacom

United States of America

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

DSW

DSW: Boosting Revenue with Meta Omni-Optimization Playbook

Tinuiti

United States of America

UPDATED : Best Use of Social Media
Shortlisted

T-Mobile

T-Mobile Stagecoach Livestream

Initiative

United States of America

Best Event or Experiential Campaign
Shortlisted

T-Mobile

T-Mobile Stagecoach Livestream

Initiative

United States of America

Best Engagement Strategy