SHORTLISTED & Winners

Shortlisted

Huggies

Huggies Sound of a Hug

UM

Canada

UPDATED : Best Use of Audio

Shortlisted

IHOP

IHOP x Dale Jr.

Initiative

United States of America

Best Use of Talent

Shortlisted

Indigenous Tourism Alberta

In Good Spirit

Initiative

Canada

Inclusive Campaign of the Year

Shortlisted

Zillow

Index Exchange x Chalice AI: Powering Smarter Programmatic from the Supply Side

Index Exchange

United States of America

NEW : Best Use of an Adtech Platform

Shortlisted

National Bank of Canada

Investing in Women

Omnicom Media Group Montreal

Canada

Inclusive Campaign of the Year

Shortlisted

Beetlejuice Beetlejuice

It’s Showtime: Beetlejuice, Beetlejuice

Hearts & Science

United States of America

Best Use of Gaming

Shortlisted

Scotia Bank

It’s Her Time

PHD

Canada

Best Campaign Led by Cause

Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Integrated Campaign

Shortlisted

Sandy Hook Promise

Just Joking

PHD

United States of America

Best Campaign Led by Cause

Shortlisted

Corona Extra

La Playa Awaits (MLB)

Initiative

United States of America

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

PepsiCo

Lay’s Bar Crawl

OMD

United States of America

Best Use of Talent

Shortlisted

Destination Canada

Leave Inspired, Not Tired

Initiative

Canada

Best Engagement Strategy

Shortlisted

Lenovo (Aura Edition)

Lenovo Aura Edition x Dazed Inspires Young Creatives

Assembly

United States of America

Best Communications Strategy

Shortlisted

LePage Pro

Lepage PRO Building Stronger Bonds

UM

Canada

Best Communications Strategy

Shortlisted

Liquid I.V.

Liquid I.V. Knocks It Out Of The Park

Infillion

United States of America

NEW : Best Use of an Adtech Platform

Shortlisted

Healthysexual

Love & First Sip: Breaking Barriers in Black Sexual Health

Initiative

United States of America

Inclusive Campaign of the Year

Shortlisted

PROLINE

Make things interesting

EssenceMediacom-WPP Media

Canada

UPDATED : Best Use of Online

Shortlisted

Decathlon Canada

Make time for sports

Cossette Media

Canada

Best Campaign for a Holiday or Celebration

Shortlisted

Pepsi

Make Your Gameday Epic (Pepsi x Gladiator II)

The Content Collective

United States of America

UPDATED : Best Collaboration Award

Shortlisted

McDonald's

McDonaldland VR

ADMERASIA

United States of America

Best Use of Gaming

Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Use of Gaming

Shortlisted

Pepperidge Farm

Milano in Milan

Spark Foundry

United States of America

Best Event or Experiential Campaign

Shortlisted

Mitsubishi Motors Canada

Mitsubishi Storefront: Revolutionizing Marketplace New Car Shopping in Canada.

Trader Corporation -AutoTrader Media

Canada

UPDATED : Best Use of Online

Shortlisted

AT&T

MMA Global: AI Utilization of Metacontextual Signals for Personalization with AT&T

MMA Global

United States of America

UPDATED : Best Use of Technology

Shortlisted

Campbells

MMA Global: Brand as Performance with Campbells

MMA Global

United States of America

NEW : Long-term Media Impact Award

Shortlisted

Modelo Especial

Modelo Full-Time Fans

Initiative

United States of America

Best Use of Sport

Shortlisted

belairdirect

Mystery Fridge

PHD Montréal

Canada

Best Campaign for a Holiday or Celebration

Shortlisted

NBA

NBA Christmas Day AI DCO Plan

Mediahub Worldwide

United States of America

UPDATED : Best Use of Technology

Shortlisted

Nescafé

Nescafé: Perfect at 80 degrees

Thrive

Canada

Best Campaign Led by Cause

Shortlisted

Tangerine

No Fee Checking

PHD

Canada

UPDATED : Best Response Campaign

Shortlisted

Ontario Lottery and Gaming Corporation

OLG ‘Sponsored by You’

EssenceMediacom-WPP Media

Canada

Best Use of Sport

Shortlisted

Pantalones Tequila

Mediaplus North America

United States of America

Best Use of Print & Publishing

Shortlisted

Peacock

Peacock – Fight Night: The Million Dollar Heist

EssenceMediacom

United States of America

Best Engagement Strategy

Shortlisted

PillowSac

PillowSac Accent Chair Launch

Hearts & Science

United States of America

Best Use of Print & Publishing

Shortlisted

Golden Corral

Playing the Long Game to eMbrace The Future of America

Horizon Media

United States of America

NEW : Long-term Media Impact Award

Shortlisted

Angel Soft

Potty-Tunities

OMD

United States of America

The Bravery Award

Shortlisted

Intuit QuickBooks

Powering Prosperity for All: Intuit QuickBooks x Street You Grew Up On

Initiative

United States of America

Best Use of Talent

Shortlisted

General Mills Portfolio (Nature Valley, Cascadian Farm, Larabar, Cheerios, Mott’s Fruit Snacks, Annie’s)

Press Play for Nature: Play A Part for Parks

UM

United States of America

UPDATED : The Retail Media Award

Shortlisted

Little Caesars

Pretzel Crust Island

Mediahub

United States of America

Best Distribution and Amplification of Content

Shortlisted

Tim Horton's

Puck Drop

PHD

Canada

Best Use of Sport

Shortlisted

Moosehead Breweries

Put Your Loonie Where Your Moose Is

Media Experts

Canada

UPDATED : Best Response Campaign

Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

UPDATED : Best Use of Technology

Shortlisted

Land O’Lakes

Reclaiming Farmcore

Havas Media Network

United States of America

Best Event or Experiential Campaign

Shortlisted

Redken

Redken x Sabrina Carpenter – A Better Bang

L'Oreal

United States of America

UPDATED : Best Launch or Relaunch Campaign

Shortlisted

Walmart

REVOLT Receipts Season 2

Zenith

United States of America

Inclusive Campaign of the Year

Shortlisted

Rona

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Sport

Shortlisted

SAQ (Société des Alcool du Québec)

RoséFM by SAQ

Cossette Media

Canada

Best Branded Content

Shortlisted

World Wildlife Fund Canada

Save Big

Initiative

Canada

UPDATED : The Retail Media Award