Winners

Shortlisted

McDonald's

The Other Field

OMD Spain

Spain

Best Campaign Led by Cause
Bronze

Megadatos

Connections with purpose

Wavemaker Ecuador

Ecuador

Best Distribution and Amplification of Content
Bronze

McDonald's

The Other Field

OMD Spain

Spain

Best Use of Talent
Shortlisted

Megadatos

Connections with purpose

Wavemaker Ecuador

Ecuador

Best Event or Experiential Campaign
Shortlisted

Kellogs

The return of the Kell-OG Rooster

Carat UK

United Kingdom

Best Integrated Campaign
Bronze

Deliveroo

DELIVEROO – Family Dinneroo

Initiative

United Kingdom

UPDATED: Best Launch or Relaunch Campaign
Bronze

PLAYMOBIL®

The Roblox Unbox

MEDIAPLUS Germany

Germany

Best Use of Gaming
Shortlisted

Panadol Oral Analgesic

Don’t Hero the Pain. Care Grows Stronger with White-Coat Support

Zenith Taiwan

Taiwan

Best Use of Talent
Bronze

Doritos

Doritos Cilantro Sub

Starcom

Taiwan

Best Use of Real-Time Marketing
Bronze

Dove

Dove x Crumbl: You Craved, We Crumbl’d

Collectively

United States of America

UPDATED: Best Viral Campaign
Shortlisted

IQ

Drunk Texts from TikTok to Spotify

WPP Media Sweden

Sweden

Best Music Marketing Campaign
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

UPDATED: Best Use of Mobile
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

Best Integrated Campaign
Shortlisted

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos

Mindshare India

India

NEW: Best Use of AI
Bronze

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

Best Event or Experiential Campaign
Shortlisted

Steinlager

New Zealand’s Finest Marathon

PHD Aotearoa

New Zealand

Best Use of Sport
Shortlisted

NatWest

NatWest Savings Index: Turning Human Truth into Machine Intelligence

Initiative UK

United Kingdom

NEW: Best Use of AI
Shortlisted

NatWest

NatWest Savings Index: Changing the Landscape of Discovery

Initiative UK

United Kingdom

Best Use of Data
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

UPDATED: Best Local Execution of a Brand
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

Best Campaign led by Independent Agency
Shortlisted

Vodafone

Moving Helpers

Weischer.OOH

Germany

The Creative Use of Media Award
Gold

Milo

MILO – Pride of the Nation Started from the Names

WPP Media

Viet Nam

Best Use of Sport
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Branded Content
Silver

Mentos

Mentos Fizzooka

Cossette Media

Canada

Best Use of Gaming
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Use of Video
Shortlisted

Danacol

Menopausia invisible (Invisible Menopause)

EssenceMediacom

Spain

UPDATED: Best Local Execution of a Brand
Gold

Medibank

Medibank ‘The Family Roast’

Carat

Australia

Best Communications Strategy
Shortlisted

Medibank

Medibank ‘The Family Roast’

Carat

Australia

UPDATED: Collaboration Award
Bronze

Medibank

Medibank ‘The Family Roast’

Carat

Australia

Best Response Campaign
Gold

Nosotras

Me Feat. Me

PHD

Chile

Inclusive Campaign of the Year
Bronze

Nosotras

Me Feat. Me

PHD

Chile

The Bravery Award
Shortlisted

McDonalds Canada & RONA Inc.

McMike: The Perfect Cultural Mashup

OMD Montréal & Cossette Média

Canada

UPDATED: Collaboration Award
Shortlisted

McDonald's

McChrispy – I like it loud.

OMD

Germany

UPDATED: Best Use of Audio
Bronze

Maybelline New York

Maybelline: Length Does Matter

Wavemaker Australia

Australia

Best Distribution and Amplification of Content
Bronze

Vinted

Making Vinted and pre-loved fashion the main event

Mindshare

United Kingdom

UPDATED: Best Use of Video
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom

United States of America

Best Use of Talent
Shortlisted

Love Better

Love Creep

OMD

New Zealand

Best Branded Content
Silver

Love Better

Love Creep

OMD

New Zealand

The Bravery Award
Shortlisted

Love Better

Love Creep

OMD

New Zealand

The Creative Use of Media Award
Gold

Love Better

Love Creep

OMD

New Zealand

UPDATED: Best Use of Video
Shortlisted

Lenovo Aura Edition

Lenovo Aura Edition: A Global Launch for the Next Creative Generation

Assembly

United States of America

Best Event or Experiential Campaign
Shortlisted

Caltrate

Kneel to Heal, Culture’s Desire Life

Zenith

Taiwan

UPDATED: Best Local Execution of a Brand
Shortlisted

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

Best Use of Talent
Gold

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD

United Kingdom

UPDATED: Best Launch or Relaunch Campaign
Silver

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

UPDATED: Best Local Execution of a Brand
Shortlisted

Dacia

Kidult: When Nostalgia Takes the Wheel

OMD

Germany

UPDATED: Best Use of Social Media
Silver

KFC

KFC vs AI

UM

Canada

UPDATED: Best Use of Technology