Winners

Bronze

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Music Marketing Campaign
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS

Germany

UPDATED: Collaboration Award
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

Best Campaign led by Independent Agency
Shortlisted

McDonald's

Side Missions

OMD UK

United Kingdom

Best Engagement Strategy
Silver

Dove

Born to Run

Mindshare

United States of America

Best Music Marketing Campaign
Shortlisted

Tangerine

Signals You Can Bank On

PHD

Canada

NEW: Best Use of AI
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Best Campaign Led by Cause
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Inclusive Campaign of the Year
Shortlisted

Smiles

Smiles Champions for Champions

Initiative Mena

United Arab Emirates

Inclusive Campaign of the Year
Bronze

Heinz

Breakfast Ketchup

Carat

United States of America

Best Integrated Campaign
Bronze

Solo by Myob

Solo by Myob – Still Rolling

iProspect

Australia

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

South Western Railway

South Western Railway x AMA: SWR Rewards

AMA

United Kingdom

UPDATED: Best Use of Audio
Shortlisted

Kellogg's Muesli 12in1

Breaking the Confusion, Bringing the Conversion with Kellogg’s Muesli 12in1

Mindshare India

India

Best Integrated Campaign
Shortlisted

South Western Railway

South Western Railway x AMA: SWR Rewards — NEW

AMA

United Kingdom

Best Use of Real-Time Marketing
Bronze

NHS

Breaking the silence around Breast Cancer Screening

Wavemaker UK

United Kingdom

Best Campaign Led by Cause
Shortlisted

Fundavida

Sponsor a Teacher

PHD Costa Rica

Costa Rica

Best Integrated Campaign
Silver

NHS

Breaking the silence around Breast Cancer Screening

Wavemaker

United Kingdom

Best Communications Strategy
Shortlisted

LYNX

BRP – Lynx – The Most Boring Reddit Event

Cossette Media

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Act for Kids

Stadium of Hope

Zenith Media Australia

Australia

Best Campaign Led by Cause
Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique Model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

UPDATED: Best Use of Technology
Shortlisted

Foundation to Combat Antisemitism

Stand Up to All Hate

Mindshare USA

United States of America

Best Integrated Campaign
Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique Model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

NEW: Best Use of AI
Silver

VisitBritain

Starring GREAT Britain – Britain Takes Center Stage!

OMD

Germany

UPDATED: Best Use of Video
Shortlisted

Cadbury Celebrations

Cadbury Celebrations – The New Meetha: How Enriched Audiences Improved ROI

Wavemaker India

India

Best Use of Data
Shortlisted

Cadbury Fuse

Cadbury Fuse: Fueling Hunger at Live Concert

India

Wavemaker India

Best Event or Experiential Campaign
Shortlisted

VisitBritain

Starring GREAT Britain – Britain Takes Center Stage!

OMD Germany

Germany

Best Branded Content
Shortlisted

VisitBritain

Starring GREAT Britain – Britain Takes Center Stage!

OMD Germany

Germany

Best Integrated Campaign
Shortlisted

Cadbury

Cadbury takes their Secret Santa activation on the road to ensure festive generosity is accessible to all

Pop30

United Kingdom

UPDATED: Best Use of Out of Home
Shortlisted

Tourism Montreal

Stretch Your Dollars Further In Montreal

Touché!

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Stühmer Chocolate

Stühmer Chocolate in space – tradition and innovation meet in a historic mission

Initiative

Hungary

UPDATED: Best Launch or Relaunch Campaign
Gold

U Mobile

Suaraku

Initiative

Malaysia

NEW: Best Use of AI
Gold

U Mobile

Suaraku

Initiative Malaysia

Malaysia

UPDATED: Best Use of Technology
Silver

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Response Campaign
Bronze

Google Search

Casting Google Search’s Holiday Rom-Com Hero

EssenceMediacom USA

United States of America

Best Campaign for a Holiday or Celebration
Silver

Rexona

Sudorrea

Initiative Argentina

Argentina

UPDATED: Best Viral Campaign
Shortlisted

Rexona

Sudorrea

Initiative Argentina

Argentina

UPDATED: Best Launch or Relaunch Campaign
Silver

Rexona

Sudorrea

Initiative Argentina

Argentina

UPDATED: Best Use of Social Media
Shortlisted

Amazon Prime Video

Chai, Samosas and Streaming – How Panchayat’s ‘Butkun ki Dukaan’ Came Alive on Swiggy

WPP OpenDoor India

India

UPDATED: Best Retail Media Campaign
Gold

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare

India

Best Event or Experiential Campaign
Shortlisted

Rügenwalder Mühle

Close,Closer, Cold Cuts

MEDIAPLUS Germany

Germany

UPDATED: Best Use of Out of Home
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare India

India

Best Music Marketing Campaign
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare India

India

UPDATED: Best Use of Audio
Bronze

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

UPDATED: Best Use of Audio
Bronze

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare India

India

The Creative Use of Media Award
Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

UPDATED: Best Use of Technology
Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Campaign for a Holiday or Celebration
Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

Best Integrated Campaign
Silver

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Campaign for a Holiday or Celebration