Winners

Shortlisted

American Express

Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

UPDATED: Best Local Execution of a Brand
Silver

Amazon India

Amazon Box to Beds

WPP OpenDoor India

India

Best Campaign Led by Cause
Gold

American Express

Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

NEW : Long-term Media Impact Award
Shortlisted

Department of Health, Disability and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Communications Strategy
Silver

Amazon India

Amazon Box to Beds

WPP OpenDoor India

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

Department of Health, Disability and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Response Campaign
Silver

Amazon India

Amazon Box to Beds

WPP OpenDoor

India

Best Event or Experiential Campaign
Shortlisted

Mattel

Puasa Play

UM Malaysia

Malaysia

UPDATED: Best Retail Media Campaign
Silver

Mattel

Puasa Play — NEW

UM Malaysia

Malaysia

Best Campaign for a Holiday or Celebration
Shortlisted

e&

Arab-easy by e& | Rewriting Arabic for the Digital Age

Initiative Mena

United Arab Emirates

Best Campaign for a Holiday or Celebration
Shortlisted

Castrol CRB TURBOMAX+

Reaching the Unreachable: How Data Rebuilt Truck Driver Marketing for Castrol CRB TURBOMAX+

Mindshare India

India

Best Use of Data
Gold

Transport Accident Commission

Australia’s Deadliest Predator

Thinkerbell

Australia

UPDATED: Best Use of Audio
Bronze

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

UPDATED: Best Use of Mobile
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare India

India

Best Integrated Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare India

India

Best Music Marketing Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare India

India

UPDATED: Best Use of Audio
Shortlisted

McDonald's

Back to the Beginning

OMD Hong Kong

Hong Kong

UPDATED: Best Local Execution of a Brand
Shortlisted

Audible

Regency Revived

Wavemaker USA

United States of America

UPDATED: Best Use of Social Media
Shortlisted

Audible

Regency Revived

Wavemaker USA

United States of America

Best Distribution and Amplification of Content
Shortlisted

McDonald's

Back to the Beginning

OMD Hong Kong

Hong Kong

UPDATED: Best Use of Video
Shortlisted

Audible

Regency Revived

Wavemaker USA

United States of America

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom Taiwan

Taiwan

Best Use of Data
Shortlisted

Sanofi

Badge of Honor

Havas Media North America

United States of America

Best Campaign Led by Cause
Bronze

Sanofi

Badge of Honor

Havas Media North America

United States of America

UPDATED: Best Use of Online
Bronze

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Talent
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Integrated Campaign
Bronze

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Campaign led by Independent Agency
Shortlisted

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Campaign for a Local Brand
Shortlisted

RONA

Rona – Mike’s Playoffs

Cossette Media

Canada

Best Use of Sport
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

Best Branded Content
Shortlisted

AXA

Being a woman should not be a risk

Wavemaker

Germany

Best Campaign Led by Cause
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

UPDATED: Best Use of Audio
Shortlisted

SAQ

RoséFM by SAQ

Cossette Media

Canada

Best Campaign for a Local Brand
Shortlisted

Lavie

BEYOND WORDS: A PERSONALIZED NATURE REGENERATION EXPERIENCE

WPP Media Vietnam

Viet Nam

NEW: Best Use of AI
Shortlisted

HP

S.O.S Culture

PHD Colombia

Colombia

UPDATED: Best Local Execution of a Brand
Shortlisted

Scotties

Scotties Facial Tissues – ‘By Your Side’ in the most emotional TV Content

WPP Media

Canada

UPDATED: Best Use of Video
Gold

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Music Marketing Campaign
Shortlisted

Scotties

Scotties Facial Tissues – ‘By Your Side’ through collaboration with the most emotional TV format

WPP Media

Canada

UPDATED: Collaboration Award
Bronze

BIC

BIC Drop

Tempo OMD

Greece

NEW: Best Use of AI
Shortlisted

Scotts lawn products: Turf Builder, Quick & Thick, Weed B Gon

Scotts: Turning Every Cloud into Conversion

Wavemaker Canada

Canada

Best Use of Real-Time Marketing
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Communications Strategy
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

Best Response Campaign
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Distribution and Amplification of Content
Bronze

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

Best Use of Data
Gold

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

UPDATED: Best Use of Out of Home
Silver

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Engagement Strategy
Bronze

Initiative Vermisste Kinder & Free2move

Screen2Save

MEDIAPLUS Germany

Germany

UPDATED: Best Use of Technology