Winners

Silver

Dove

Dove Beauty Test Stops With Me

Mindshare

India

Best Distribution and Amplification of Content

Shortlisted

Dove

Dove Beauty Test Stops With Me

Mindshare

India

The Creative Use of Media Award

Gold

Dove

Dove Beauty Test Stops With Me

Mindshare

India

The Bravery Award

Shortlisted

Dove

Dove Real Textures

Initiative

Brazil

UPDATED: Best Local Execution of a Brand

Shortlisted

Castrol CRB Turbomax

Empowering India’s Drivers of Progress with Castrol’s School on Wheels

Mindshare

India

Best Event or Experiential Campaign

Silver

Castrol CRB Turbomax

Empowering India’s Drivers of Progress with Castrol’s School on Wheels

Mindshare

India

UPDATED: Collaboration Award

Shortlisted

MagentaTV

EURO 2024 AI Goal Alert: Instant Updates for Fans!

Mindshare GmbH

Germany

Best Use of Real-Time Marketing

Shortlisted

MagentaTV

EURO 2024 AI Goal Alert: Instant Updates for Fans!

Mindshare GmbH

Germany

UPDATED: Best Use of Technology

Shortlisted

Google Search

Explaining the Games

EssenceMediacom

United States of America

UPDATED: Best Use of Technology

Silver

foodpanda

Feeding Success: foodpanda’s Pyramid of Growth

Spark Foundry Taiwan

Taiwan

Best Use of Data

Shortlisted

McCafé

Feel the Warmth: How McCafé warmed hearts

OMD

Germany

UPDATED: Best Use of Out of Home

Shortlisted

KESIMPTA

Finding Patients at the Point of Treatment Decision with Predictive Modeling

N2 - Publicis Media

United States of America

Best Use of Data

Shortlisted

IKEA

First mover meets second-hand: IKEA Buyback Weeks

EssenceMediacom

Switzerland

Best Campaign Led by Cause

Gold

Doritos

Flamin’ Hot

OMD

Spain

UPDATED: Best Retail Media Campaign

Bronze

Doritos

Flamin’ Hot

OMD

Spain

The Creative Use of Media Award

Shortlisted

Flamin’ Hot

Flamin’ Hot Launch

Zenith

Poland

Best Music Marketing Campaign

Shortlisted

Flamin’ Hot

Flamin’ Hot Launch

Zenith

Poland

UPDATED: Best Launch or Relaunch Campaign

Bronze

Flonase

Flonase and Shondaland: The Talk of the Ton

Publicis Le One

United States of America

Best Branded Content

Gold

Flonase

Flonase and Shondaland: The Talk of the Ton

Publicis Le One

United States of America

UPDATED: Collaboration Award

Shortlisted

Johnnie Walker

Footsteps of Progress

PHD

Hungary

The Creative Use of Media Award

Shortlisted

Johnnie Walker

Footsteps of Progress

PHD

Hungary

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month

Shortlisted

Johnnie Walker

Footsteps of Progress

PHD

Hungary

Inclusive Campaign of the Year

Shortlisted

Mars

For You Who Did That Thing You Did

EssenceMediacom

Australia

Best Communications Strategy

Bronze

Mars

For You Who Did That Thing You Did

EssenceMediacom

Australia

Best Distribution and Amplification of Content

Shortlisted

Mars

For You Who Did That Thing You Did

EssenceMediacom

Australia

The ROI Award

Shortlisted

Mars

Best Retail Media Campaign

EssenceMediacom

Australia

UPDATED: Best Retail Media Campaign

Silver

Ford

Ford x Sydney Sweeney

Mindshare

United States of America

Best Use of Talent

Bronze

Ford

Ford x Sydney Sweeney

Mindshare

United States of America

Best Engagement Strategy

Shortlisted

ANZ

From Dream to Reality

PHD

New Zealand

Best Use of Data

Shortlisted

Garnier

Garnier Micellar Pride AI-Personalised DOOH

Wavemaker

Thailand

Best Event or Experiential Campaign

Bronze

Sheba

Gravy Race

EssenceMediacom

United States of America

Best Use of Talent

Shortlisted

Sheba

Gravy Race

EssenceMediacom

United States of America

UPDATED: Best Launch or Relaunch Campaign

Bronze

Sheba

Gravy Race

EssenceMediacom

United States of America

UPDATED: Best Use of Mobile

Shortlisted

Britannia Bourbon

Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’

Mindshare

India

Best Engagement Strategy

Shortlisted

Havoc

Havoc Crunch Into Chaos

OMD

Canada

UPDATED: Best Launch or Relaunch Campaign

Gold

Rügenwalder Mühle

THE RÜGENWALDER MÜHLE #WURSTPROMOTER

MEDIAPLUS

Germany

Best Campaign for a Local Brand

Shortlisted

Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare

China

UPDATED: Collaboration Award

Shortlisted

Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare

China

Best Communications Strategy

Gold

AC MILAN

HER NAME IN THE GAME

MEDIAPLUS

Italy

Best Use of Sport

Shortlisted

Star Corporate

Words of Pride

Mindshare

India

Best Campaign Led by Cause

Gold

AC MILAN

HER NAME IN THE GAME

MEDIAPLUS

Italy

The Bravery Award

Gold

Star Corporate

Words of Pride

Mindshare

India

Best Response Campaign

Shortlisted

Coca-Cola

Hey AI!

EssenceMediacom

Saudi Arabia

Best Use of Real-Time Marketing

Shortlisted

Vodafone GmbH

What’s your GO?

Vodafone

Germany

Best Engagement Strategy

Shortlisted

Homecentre

Homecentre – “Soft Landing”

Initiative MENA

United Arab Emirates

UPDATED: Collaboration Award

Shortlisted

UltraTech Cement

Voices of Progress: UltraTech’s Nation-Building Story powered by data & innovation