Winners

Shortlisted

Honey Stinger

Honey Stinger: Marathons to Mainstream

Exverus Media

United States of America

Best Retail Media Campaign

Shortlisted

Hellmann’s

Value Adds Made Valuable for Hellmann’s

Mindshare

India

Best Event or Experiential Campaign

Shortlisted

Johnnie Walker

Unlock the Hidden Jewel

PHD

Costa Rica

Best Event or Experiential Campaign

Shortlisted

HUL Homecare

Housewives Rewired: Turning mobile gaming into an online engagement powerhouse for Homecare brands

Mindshare

India

Best Use of Online

Shortlisted

Pop-Tarts

Unfrosted: Not Brought to You by Pop-Tarts

Starcom

United States of America

Best Use of Talent

Shortlisted

adidas, Betano

How Aston Villa and Black Sabbath Rocked Football

Aston Villa FC

United Kingdom

Best Viral Campaign

Shortlisted

UltraTech Cement

UltraTech – Cementing Democracy – ’As India Builds, India Grows’

Mindshare

India

Best Use of Data Award

Shortlisted

Uber Eats

Uber’s Got Talent

Touché!

Canada

Best Use of Talent

Shortlisted

Netflix

Two Generations, One Axel F Theme Song

Mediahub

United States of America

Best Music Marketing Campaign

Bronze

IKEA

HOW IKEA DROVE DOUBLE DIGIT MATTRESS GROWTH BY GETTING THE NATION OFF THEIR SCREENS AND INTO BED

iProspect

United Kingdom

Best Integrated Campaign

Bronze

Tiffany & Co.

Turning More I Dos Tiffany Blue

Mindshare

China

Best Viral Campaign

Shortlisted

IKEA

HOW IKEA DROVE DOUBLE DIGIT MATTRESS GROWTH BY GETTING THE NATION OFF THEIR SCREENS AND INTO BED

iProspect

United Kingdom

Best Communications Strategy

Shortlisted

Tiffany & Co.

Turning More I Dos Tiffany Blue

Mindshare

China

Best Branded Content

Silver

Tiffany & Co.

Turning More I Dos Tiffany Blue

Mindshare

China

Best Use of Social Media

Silver

Magnum

Ice Ice Maybe? With Data, Baby!

PHD

Germany

Best Use of Data Award

Bronze

Booking.com

Travel the Screen

Mindshare

United States of America

Best Use of Online

Shortlisted

V&A Museum

Ice Ice Maybe? With Data, Baby!

PHD

Germany

UPDATED: Best Local Execution of a Brand

Shortlisted

UltraTech

Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

Mindshare

India

Best Event or Experiential Campaign

Bronze

UltraTech

Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

Mindshare

India

Best Use of Technology

Silver

UltraTech

Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

Mindshare

India

Best Use of Mobile

Gold

Tourism New Zealand

Tourism New Zealand: 100% Pure, 100% Unbranded

Mindshare

China

Best Use of Social Media

Shortlisted

Tourism New Zealand

Tourism New Zealand: 100% Pure, 100% Unbranded

Mindshare

India

Best Communications Strategy

Shortlisted

Tourism New Zealand

Tourism New Zealand: 100% Pure, 100% Unbranded

Mindshare

India

Best Branded Content

Silver

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

Best Use of Sport

Shortlisted

Castrol POWER1

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

Best Branded Content

Shortlisted

Google Pixel

Through Their Lens

EssenceMediacom

United States of America

Best Use of Publishing

Shortlisted

Dacia

Influencer Remixed: The Patchwork Viral

OMD

Germany

Best Distribution and Amplification of Content

Shortlisted

ID.7

The Walking Ads

PHD

Norway

Best Engagement Strategy

Shortlisted

Dacia

Influencer Remixed: The Patchwork Viral

OMD

Germany

Best Use of Social Media

Silver

ID.7

The Walking Ads

PHD

Norway

Best Event or Experiential Campaign

Silver

ID.7

The Walking Ads

PHD

Norway

Best Use of Real-Time Marketing

Shortlisted

ID.7

The Walking Ads

PHD

Norway

Best Use of Technology

Shortlisted

Dacia

Influencer Remixed: The Patchwork Viral

OMD

Germany

Best Engagement Strategy

Gold

National Bank of Canada

Investing in Women

Omnicom Media Group Montreal

Canada

Best Use of Publishing

Shortlisted

Powerade

The Vault

EssenceMediacom

United States of America

Best Use of Social Media

Shortlisted

Hyundai

IONIQ 5 N: The Electric Thrill That Converts Petrolheads

Havas Play

Netherlands

Best Branded Content

Shortlisted

Google Pixel

The Ultimate After Party

EssenceMediacom

United States of America

Best Use of Technology

Shortlisted

Renault

IRL x IRL: The interactive R5 Launch

OMD

Germany

UPDATED: Best Use of Gaming

Shortlisted

Google Pixel

The Ultimate After Party

EssenceMediacom

United States of America

Best Communications Strategy

Shortlisted

Renault

IRL x IRL: The interactive R5 Launch

OMD

Germany

Best Branded Content

Bronze

Renault

IRL x IRL: The interactive R5 Launch

OMD

Germany

Best Use of Social Media

Shortlisted

Abdul Latif Jameel Group

The Treeless Map

MEDIAPLUS & SERVICEPLAN

United Arab Emirates

UPDATED: Best Use of Gaming

Shortlisted

Beetlejuice Beetlejuice

It’s Showtime: Beetlejuice, Beetlejuice

Hearts & Science

United States of America

Best Use of Audio

Shortlisted

Beetlejuice Beetlejuice

It’s Showtime: Beetlejuice, Beetlejuice

Hearts & Science

United States of America

Best Engagement Strategy

Shortlisted

The Singleton

The Singleton – Gold Suite

PHD

Taiwan

Best Branded Content

Shortlisted

Ostelin

The Renewables Ad Engine

Hearts & Science

Australia

UPDATED: Best Response Campaign

Gold

Jameson

Jameson St. Patrick’s Eve

Pernod Ricard

United States of America

Best Campaign for a Holiday or Celebration

Shortlisted

Red Bull

The Rave Board, The billboard that became a club

Havas Play

Netherlands

Best Event or Experiential Campaign