Winners

Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Engagement Strategy

Silver

Odido

The Phone Book

EssenceMediacom

Netherlands

Best Use of Publishing

Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Use of Social Media

Shortlisted

Odido

The Phone Book

EssenceMediacom

Netherlands

Best Campaign for a Local Brand

Bronze

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Viral Campaign

Shortlisted

Philips Avent

The Missing Hour

OMD

Romania

Best Distribution and Amplification of Content

Bronze

Johnnie Walker Black Label

Johnnie Walker – So Black

PHD

Taiwan

Best Retail Media Campaign

Shortlisted

Philips Avent

The Missing Hour

OMD

Romania

Best Communications Strategy

Shortlisted

KFC

The Mag Wrap

PHD

Czech Republic

Best Music Marketing Campaign

Shortlisted

Snickers

JOSE MOURINHO AND SNICKERS DELIVER ROASTS TO YOUR MATES

EssenceMediacom

United Kingdom

Best Use of Talent

Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

The ROI Award

Shortlisted

Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare

India

UPDATED: Best Local Execution of a Brand

Shortlisted

KitKat

KitKat Windows Break

Thrive

Canada

UPDATED: Best Response Campaign

Gold

Postmates

Last Night Stamps

PHD

United States of America

Best Event or Experiential Campaign

Bronze

SPARK! Philippines

The KITA Initiative: Making Women-Owned Businesses Seen, One Sign at a Time

Havas Ortega

Philippines

Best Use of Out of Home

Shortlisted

Bank of America

The Human Sponsorship

Starcom

United States of America

UPDATED: Best Local Execution of a Brand

Shortlisted

Dove

The Dove Meno-Unpause

Mindshare

Australia

Inclusive Campaign of the Year

Shortlisted

Dove

The Dove Meno-Unpause

Mindshare

Australia

Best Campaign Led by Cause

Gold

McDonald’s

The campaign that went so wrong, it went right

OMD

United Kingdom

Best Integrated Campaign

Gold

McDonald’s

The campaign that went so wrong, it went right

OMD

United Kingdom

Best Launch or Relaunch Campaign

Shortlisted

LVMH

The Billboards’ Breach: Elevating LVMH’s Brand Presence at Paris 2024

Havas Play

France

Best Use of Sport

Shortlisted

Audi

The Audi Audit – AI Clears the Clutter

PHD

Germany

Best Use of Technology

Silver

Coca-Cola

Thanks for Coke Creating

EssenceMediacom

United States of America

The Creative Use of Media Award

Shortlisted

La Roche Posay

Sunscreen Served

BCL

United States of America

Collaboration Award

Bronze

British Heart Foundation

Streams of (Un)Consciousness

PHD

United Kingdom

Collaboration Award

Bronze

2degrees

Straight Up Rugby

OMD

New Zealand

Best Use of Sport

Shortlisted

Stella Artois

Stella Artois: The Official Beer of Hot Ones

Starcom

United States of America

Best Branded Content

Shortlisted

Renault

Sponsor In Jersey

Havas Play

France

Best Use of Sport

Shortlisted

Spark

Spark Game Arena Live

PHD

New Zealand

Best Event or Experiential Campaign

Shortlisted

Privateer

Space Trash Signs

MEDIAPLUS

Germany

Best Campaign Led by Cause

Shortlisted

Lay’s

Lay’s – Forgive Me (Iarta-ma)

OMD

Romania

Best Communications Strategy

Gold

Pot Noodle

Sluurrrp

Mindshare

United Kingdom

Best Use of Data Award

Shortlisted

Škoda

Škoda Responsible Exploration

PHD

India

UPDATED: Best Response Campaign

Gold

Black & Abroad

See You There

Initiative

Canada

Inclusive Campaign of the Year

Shortlisted

Ally Financial

Savings Bucket to Honor You

EssenceMediacom

United States of America

Inclusive Campaign of the Year

Shortlisted

Lay’s

Lay’s Hall of Fans

OMD

Romania

Best Engagement Strategy

Shortlisted

Ultratech

Rural Migrants – Ultratech Building connections where it matters the most

Mindshare

India

Best Campaign for a Holiday or Celebration

Shortlisted

Black Myth: Wukong

Rise of Black Myth: Wukong, a Decentralized Content Conquest

Mindshare

China

Collaboration Award

Bronze

Listerine

Listerine ’Cleaning the Nation’

UM London

United Kingdom

Best Event or Experiential Campaign

Shortlisted

Listerine

Listerine ’Cleaning the Nation’

UM London

United Kingdom

Best Use of Out of Home

Shortlisted

ingatlan.com Zrt.

Living Perspectives

Wavemaker

Hungary

Best Campaign Led by Cause

Bronze

Delikatesy Centrum

Low Prices for All

Mindshare

Poland

Best Campaign for a Local Brand

Shortlisted

Delikatesy Centrum

Low Prices for All

Mindshare

Poland

UPDATED: Best Response Campaign

Shortlisted

MAC Cosmetics

Revolutionizing Beauty: How AR Transformed MAC’s Iconic Lipstick Relaunch

Brainlabs

United Kingdom

Best Use of Social Media

Bronze

McDonald’s

Macca’s Squid Game Meal – Dare to Play?

OMD

Australia

Best Communications Strategy

Shortlisted

McDonald’s

Macca’s Squid Game Meal – Dare to Play?

OMD

Australia

The Creative Use of Media Award

Shortlisted

McDonald’s

Macca’s Squid Game Meal – Dare to Play?

OMD

Australia

UPDATED: Best Local Execution of a Brand

Shortlisted

Nextbank

Make Nextbank to Next Level

Zenith

Taiwan

Best Use of Data Award