Shortlisted

These are the shortlisted entries for the upcoming awards.

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May Tapang Para Bumangon
Shortlisted
NESCAFÉ Original

May Tapang Para Bumangon

Openmind
Philippines
Best Use of Online
Overcoming Seasonality with Data
Shortlisted
L‘Occitaine

Overcoming Seasonality with Data

Mindshare
China
Best Use of Online
Shortlisted
Essie

SEO Really Nailed it for L’Oreal Essie

iProspect
Australia
Best Use of Online
Shortlisted
Shangri-La

Shangri-La’s Smarter Search Strategy

UM
Singapore
Best Use of Online
Your vitamin is in Centrum
Shortlisted
Centrum

Your vitamin is in Centrum

Zenith
Taiwan
Best Use of Online
Shortlisted
Dove

Dove Beauty Test Stops With Me

Mindshare
India
Best Use of Mobile
Shortlisted
Samsung Galaxy

Look Up

Spark Foundry
New Zealand
Best Use of Mobile
Shortlisted
Cadbury 5Star

Cadbury 5Star Do Nothing-On Going

Wavemaker
India
Best Use of Social Media
Shortlisted
Promise

Cheering Party Campaign

EssenceMediacom
Hong Kong
Best Use of Social Media
LEGO FRIENDS
Shortlisted
LEGO

LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND

Initiative
China
Best Use of Social Media
Mauka Ek with IPL (One Home One Chance with Indian Premier League 2023)
Shortlisted
UltraTech Cement Limited

Mauka Ek with IPL (One Home One Chance with Indian Premier League 2023)

Mindshare
India
Best Use of Social Media
MSD GARDASIL - KEEP LIVING
Shortlisted
MSD HPV Vaccine

MSD GARDASIL – KEEP LIVING

Initiative
China
Best Use of Social Media
MSD Gardasil - Love is Action
Shortlisted
MSD HPV Vaccine

MSD Gardasil – Love is Action

Initiative
China
Best Use of Social Media
NESCAFÉ Kape_t Bisig
Shortlisted
NESCAFÉ

NESCAFÉ Kape’t Bisig

Openmind
Philippines
Best Use of Social Media
Revolutionizing Radiance Dove_s Triumph in Democratizing Skincare for the Underarms
Shortlisted
DOVE DEO

Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms

Mindshare
Philippines
Best Use of Social Media
TATA Children’s Day Relaunch No TATA Deal
Shortlisted
TATA

TATA Children’s Day Relaunch: No TATA Deal!

EssenceMediacom
China
Best Use of Social Media
Shortlisted
Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare
China
Best Use of Social Media
Shortlisted
Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom
Vietnam
Best Use of Technology
Shortlisted
The Coca-Cola Company China

AI Translates Inspirational Insights to Accurate Audiences

EssenceMediacom
China
Best Use of Technology
Shortlisted
Cadbury Celebrations

Creating Unclicked Sibling Memories

Wavemaker
India
Best Use of Technology
Shortlisted
Samsung

Decoding Doubt: Selling Through Uncertainty

Starcom
Taiwan
Best Use of Technology
Shortlisted
Frontline

Frontline X Line Puppy Maltese: Joyful Together with Your Pet

OMD
China
Best Distribution and Amplification of Content
Shortlisted
Panadol Cold & Flu

Warm Healing in Every Sip

Zenith
Taiwan
Best Distribution and Amplification of Content
Clarins Precious Launch Campaign
Shortlisted
Precious

Clarins Precious Launch Campaign

Assembly
Hong Kong
Best Local Brand Campaign
Dancow
Shortlisted
Dancow FortiGro

Dancow: Un-shaming Motherhood, One Perfect Imperfection at a Time

Dentsu
Indonesia
Best Local Brand Campaign
Shortlisted
BCA

Don’t Know? Kasih No! (Don’t Know? Give No!)

Dentsu
Indonesia
Best Local Brand Campaign
Dr. P helps elders enjoy a wonderful aging life
Shortlisted
Dr. P

Dr. P helps elders enjoy a wonderful aging life!

PHD
Taiwan
Best Local Brand Campaign
Shortlisted
Hygiene

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

EGG Digital
Thailand
Best Local Brand Campaign
Shortlisted
Master Kong Beverages (Fruit Juices)

Master Kong Beverage Revolutionizes B2B Partnership with Consumer-Driven O2O & Portfolio Marketing

Mindshare
China
Best Local Brand Campaign
Shortlisted
Hang Seng Bank

Plan Smart For Every Dollar

EssenceMediacom
Hong Kong
Best Local Brand Campaign
Promise x LollyTalk Cheerleading Campaign
Shortlisted
Promise Hong Kong

Promise x LollyTalk Cheerleading Campaign

EssenceMediacom
Hong Kong
Best Local Brand Campaign
Skipper for Life
Shortlisted
Skipper

Skipper for Life

Mindshare
India
Best Local Brand Campaign
Shortlisted
Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare
China
Best Local Brand Campaign
Shortlisted
Coca-Cola

”Coca-Cola Foodmarks” Vietnam

EssenceMediacom
Vietnam
Best Communications Strategy
Shortlisted
Cadbury Dairy Milk

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

Wavemaker
India
Best Communications Strategy
Shortlisted
ANZ Bank

ANZ Falcon: Making Financial Security Personal

PHD
Australia
Best Communications Strategy
Shortlisted
Coca-Cola No Sugar

Coca-Cola No Sugar: Diehards Assemble!

EssenceMediacom
China
Best Communications Strategy
Shortlisted
James Squire

How James Squire Earned Their Place at the Table

UM
Australia
Best Communications Strategy
Shortlisted
Kellogg’s Muesli

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

Mindshare
India
Best Communications Strategy
Shortlisted
Hang Seng Bank

Plan Smart For Every Dollar

EssenceMediacom
Hong Kong
Best Communications Strategy
Shortlisted
Spotify

Spotify Thailand Brand Campaign 2024

Publicis OneVibe
Thailand
Best Communications Strategy
Shortlisted
Dove

Dove Beauty Test Stops With Me

Mindshare
India
Best Engagement Strategy
Shortlisted
Oreo

Oreo+Coke: Unlock your Bestie Mode

Wavemaker
Philippines
Best Engagement Strategy
Shortlisted
Panadol

Relief with Care. Her Voice, Her Strength

Zenith
Taiwan
Best Engagement Strategy
Shortlisted
McDonald’s

Retrieve haters’ love

Starcom
Taiwan
Best Engagement Strategy
Shortlisted
UltraTech

Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

Mindshare
India
Best Engagement Strategy
Shortlisted
Cadbury 5Star

Erase Valentine’s Day

Wavemaker
India
Best Event or Experiential Campaign
Shortlisted
Caltrate

Health at Your Doorstep: Caltrate Health Care Bus is Coming to Town

Zenith
Taiwan
Best Event or Experiential Campaign
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