Winners

Silver

Google Pixel

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Mindshare

India

The Best Use of Sport

Bronze

Superloop

Media at World Record Speed

Zenith

Australia

The Best Use of Sport

Shortlisted

Bupa

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Cathay Pacific Real-Time Ecology

Decoding Doubt: Selling Through Uncertainty

Delivering Incremental Growth with Transformative Performance Strategy

Haidilao’s Late-Night Encore

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations

Moti Making Traditions Trend

Philips Non Connected

Philips Affiliate Marketing Campaign

Pizza Hut Melts Tasty Adventure with Genshin Impact

RACQ: Insuring Future Growth

Rise of Black Myth: Wukong, a Decentralized Content Conquest

Versuni’s Double-Digit Success In APAC

WeWork Secure Market Position With Winning Performance Strategy

Fun isn’t about size, but about sharing.

Kentucky Town Bangkok

MSD – The Water Cooler Gossip from HR

Turning More I Dos Tiffany Blue

Dove Beauty Test Stops With Me

Mindshare

India

UPDATED: Best Response Campaign

Bronze

Panadol

Relief with Care. Her Voice, Her Strength

Zenith

Taiwan

UPDATED: Best Response Campaign

Shortlisted

Skoda

Skoda Responsible Exploration

PHD

India

UPDATED: Best Response Campaign

Shortlisted

Ostelin

The Renewables Ad Engine

Hearts and Science

Australia

UPDATED: Best Response Campaign

Gold

Star Corporate

Words of Pride

Mindshare

India

UPDATED: Best Response Campaign

Shortlisted

Yili

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Mindshare

China

UPDATED: Best Response Campaign

Shortlisted

Brand’s

Brand’s x EGG Digital: from data to delights (insight-led festive treats)

EGG Digital

Thailand

Best Campaign for a Specific Audience

Winners

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Show by Result:

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#Pixelperspective

Banana Gym Pass

Cadbury Silk – Story of Us

Coca-Cola Tet – From Family Trial to Family Bonding

Fortune in Every Beat: How Mamee Chef Luck-Sa Song and Dance Elevated CNY

Heineken Finds the “Hei” (aka Happiness) During Chinese New Year

Kinh Do Mooncake : One Day Off Togetherness

Pepsodent: Senyum Indonesia (Pepsodent: Indonesia’s Smile)

Skittles: Lucky the Rainbow, Taste the Rainbow

Telstra Free Calls to Santa: powered by GenerativeAI

Year of The Dragon: from “Golden Arches” to “Cultural Bridges”

‘Good Tings’: How 2degrees expanded its fight for fair

Cadbury Gems My Masti My Music

Cheering Party Campaign

Tata Salt: Rekindling the Iconic Jingle – ’Namak Ho Tata, Tata Namak’ Legacy

Thailand Music Countdown

The sound of happiness

Where Music Unites Culture Thrives – Coke Studio Season 15

#SitTogether: Transforming Cricket Viewing Into a Movement for Social Change

Hoop Dreams

India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

Media at World Record Speed

”Healthy Returns: How Bupa Maximised ROI with Data-Driven Media”

Cathay Pacific Real-Time Ecology

Decoding Doubt: Selling Through Uncertainty

Delivering Incremental Growth with Transformative Performance Strategy

Haidilao’s Late-Night Encore

Hygiene x EGG Digital: 360 Expert Care for impactful 5x fragrance

Kellogg’s 12in1 Muesli – ’Flip the Funnel’

KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations

Moti Making Traditions Trend

Philips Affiliate Marketing Campaign

Pizza Hut Melts Tasty Adventure with Genshin Impact

RACQ: Insuring Future Growth

Rise of Black Myth: Wukong, a Decentralized Content Conquest

Versuni’s Double-Digit Success In APAC

WeWork Secure Market Position With Winning Performance Strategy

Fun isn’t about size, but about sharing.

Kentucky Town Bangkok

MSD – The Water Cooler Gossip from HR

Turning More I Dos Tiffany Blue

Dove Beauty Test Stops With Me

Relief with Care. Her Voice, Her Strength

Skoda Responsible Exploration

The Renewables Ad Engine

Words of Pride

Yili’s Olympics Triumph: Redefining Brand Sponsorship

Brand’s x EGG Digital: from data to delights (insight-led festive treats)