Written by Jeremy King, Founder of Global Media Awards Platform – Festival of Media
The AI tool has been in development for the past 12 months and has taken the data from the past eight iterations of the Festival of Media North America Awards to educate it to provide key information and help when it comes to submitting entries.
Entrants simply upload a post analysis campaign, information about the work, or even a submission to another awards programme and the tool uses this to create a draft entry in the Festival of Media template in less than one minute and then suggests the five most suitable categories for it to be submitted to. The tool also provides the reasons as to why these categories would be the right fit and a 24/7 concierge for users to ask any question about the programme.
The tool is the first of its kind in the awards industry and the only one in the advertising, media and marketing awards sector. It is designed to take away the stress and worry of entering and ensures the process becomes far more inclusive for every business – regardless of size – who is looking to enter into media awards.
Jeremy King, CEO, Festival of Media said: “We have been working on the development of this tool for the last year to ensure it provides entrants with intelligent insight and the AI element works seamlessly alongside our data to create submissions and suggestions based on this. It’s a game changer for the awards sector.”
Entries are now being taken for this year’s Festival of Media North America Awards programme and there are three new categories – Best B2B Campaign, Best Use of AI and Best Viral or Widely Shared Campaign.
For any help with entering please contact Festival of Media North America’s lead Benjamin Burman on Benjamin.burman@festivalofmedia.com .
