As part of our Inside the Jury Room series, we spoke with Ricardo Yoshioka, Global Marketing Strategy Lead- Adult Nutrition for Danone, to hear their perspective as a judge for this years M&M Global Awards.
In the interview, Ricardo shares insights on how the role of media has evolved in shaping consumer behaviour in recent years.
The extended deadline for the M&M Global Awards is 25 June. Enter now to benchmark your work against the industry’s best, gain global recognition, and secure your place among the world’s leading media campaigns.
How has the role of media evolved in shaping consumer behavior?
The media has created new touch points with consumers, new moments of media consumptions that that we couldn’t image just some years ago. The digital platform and how the generations are engaging with content are constantly and rapidly changing. This impact is not only in consumers, but also similar transformation happening in the healthcare industry with patients, healthcare professionals and pharmacists.
