Winners

Shortlisted

Booking.com

Travel the Screen

Mindshare

USA

Best Campaign for Tourism & Travel
Shortlisted

Booking.com

Travel the Screen

Mindshare

USA

Best Campaign Led by Digital Media
Shortlisted

Johnnie Walker

Johnnie Walker So Black

PHD

Taiwan

UPDATED: Best Retail Media Campaign
Shortlisted

John Deere

John Deere’s First Chief Tractor Officer

Mindshare

United States of America

Best Campaign Led by Content
Shortlisted

Tim Hortons

Tim Hortons Puck Drop

PHD

Canada

Best Campaign Led by Content
Shortlisted

Tim Hortons

Tim Hortons Puck Drop

PHD

Canada

Best Campaign Led by Talent
Shortlisted

SPARK! Philippines

KITA: Making Women-Owned Businesses Seen, One Sign at a Time

Havas Ortega

Philippines

Best Campaign Led by Cause
Gold

Sandy Hook Promise

Just Joking

PHD

United States of America

Best Campaign Led by Talent
Shortlisted

Haaga-Helia University of Applied Sciences

TikTok University

Toinen PHD

Finland

Best Campaign Led by Digital Media
Highly Commended

LALIGA

LALIGA against hate

Mindshare

Spain

Best Campaign Led by Data
Shortlisted

Levi's

Levi’s REIIMAGINE

UM

United States of America

Best Campaign Led by Traditional Media
Gold

LALIGA

LALIGA against hate

Mindshare

Spain

Best Campaign for Entertainment, Media & Sport
Shortlisted

Co-op Funeralcare

Life, Death and Rock & Roll

Carat

United Kingdom

Best Campaign for Financial & Utility Services
Shortlisted

Delikatesy Centrum

Low Prices Have No Owners

Mindshare

Poland

Best Small Budget Campaign
Shortlisted

Co-op Funeralcare

Life, Death and Rock & Roll

Carat

United Kingdom

Best Campaign Led by Content
Shortlisted

Co-op Funeralcare

Life, Death and Rock & Roll

Carat

United Kingdom

Best Response Campaign
Shortlisted

McDonald's Australia

Macca’s Squid Game Meal – Dare to Play?

OMD

Australia

Best Communications Strategy
Gold

Delikatesy Centrum

Low Prices Have No Owners

Mindshare

Poland

The ROI Award
Shortlisted

Delikatesy Centrum

Low Prices Have No Owners

Mindshare

Poland

Best Campaign for Fashion, Beauty & Retail
Highly Commended

McDonald's

Maccie

OMD

Netherlands

Best Campaign Led by Data
Shortlisted

McDonald's

Maccie

OMD

Netherlands

UPDATED: Best Local Execution of a Brand
Gold

McDonald's

McRib Mistakes

OMD

United Kingdom

Best Communications Strategy
Shortlisted

Renault

MODDER5: The World’s First Car That Drives Gaming Culture

Havas Play

France

Best Campaign Led by Digital Media
Gold

McDonald's

McRib Mistakes

OMD

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

Mozilla

Mozilla’s ‘Nothing Personal, Just Browsing’: Privacy with Personality

Mediaplus

United States of America

Best Campaign for Technology & Telecommunications
Shortlisted

Sustenium

My Muscle Score

Dentsu X

Taiwan

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

Nicorette

Nicorette – supporting the LGBTQ+ community to quit smoking for good

UM

United Kingdom

Best Inclusive Campaign
Shortlisted

OFF!

No OFF! No Plans!

PHD

Costa Rica

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

SodaStream

OmniFizz Connecting Stores, Streams and Sales

Mindshare

Australia

Best Campaign Led by Data
Shortlisted

Bepanthen Plus

Pain into Beauty

EssenceMediacom

Ukraine

Best Response Campaign
Highly Commended

Bepanthen Plus

Pain into Beauty

EssenceMediacom

Ukraine

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

PAK’nSAVE

PAK’nRAVE

PHD

New Zealand

Best Use of Music in a Media Campaign
Shortlisted

Peacock

Peacock – Fight Night: The Million Dollar Heist

EssenceMediacom

United States of America

Best Campaign Led by Event or Experiential
Shortlisted

PENNY

PENNYs TV-Kitchen-Takeover

OMD

Germany

Best Campaign for Fashion, Beauty & Retail
Shortlisted

O2

Prime Time in Real Time – The O₂ Contract of Your Life, Delivered Live in a Moment Domination Takeover

Havas Media

Germany

Best Campaign for Technology & Telecommunications
Shortlisted

PENNY

PENNYs TV-Kitchen-Takeover

OMD

Germany

Best Use of Technology
Shortlisted

Iberdrola

Power Play: How Iberdrola Energised Global Audiences Through Gamified Storytelling

Financial Times

United Kingdom

Best International Media Campaign Created in the UK
Shortlisted

Quaker

Quaker x Golden Bachelorette

OMD Content Collective

United States of America

Best Campaign Led by Content
Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign Led by Cause
Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Best Use of Technology
Highly Commended

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Inclusive Campaign
Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign Led by Talent
Gold

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Communications Strategy
Shortlisted

Schäferei Stücke

Rainbow Wool

MEDIAPLUS

Germany

Best Campaign Led by Traditional Media
Shortlisted

RevLifter

RevLifter turns to Revving to solve adtech’s secret killer: Cash flow

Revving

United Kingdom

Best use of Adtech
Shortlisted

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Best Campaign Led by a Partnership
Gold

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Best Inclusive Campaign
Gold

Dove

Real Beauty Redefined for the AI Era

Mindshare

United States of America

Best Campaign Led by Digital Media