Winners

Shortlisted

Vaseline

Vaseline Nipple Sponsorship

Mindshare UK

United Kingdom

Best Creative Idea
Highly Commended

Vaseline

Vaseline Nipple Sponsorship

Mindshare UK

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

Vaseline

Vaseline Nipple Sponsorship

Mindshare UK

United Kingdom

Best Small Budget Campaign
Shortlisted

Vaseline

Vaseline Nipple Sponsorship

Mindshare UK

United Kingdom

Best Campaign Led by Digital Media
Shortlisted

Vaseline

Vaseline Nipple Sponsorship

Mindshare UK

United Kingdom

Best Campaign Led by Event or Experiential
Gold

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Campaign for Financial & Utility Services
Gold

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Creative Idea
Gold

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Use of Technology
Gold

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Response Campaign
Gold

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Campaign Led by Data
Highly Commended

Banco de Crédito del Perú

SOS POS

OMD

Peru

Best Campaign Led by Cause
Gold

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare Indonesia

Indonesia

NEW: Best Use of AI
Shortlisted

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare Indonesia

Indonesia

Best Campaign for Fashion, Beauty & Retail
Shortlisted

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare Indonesia

Indonesia

Best Use of Technology
Shortlisted

Vaseline

Vaseline Beauty Clinic in Your Pocket

Mindshare Indonesia

Indonesia

Best Campaign for a Specific Audience
Highly Commended

ISDIN

UV Tattoo to Learn

Havas Play

Spain

Best Campaign for a Specific Audience
Gold

ISDIN

UV Tattoo to Learn

Havas Play

Spain

Best Creative Idea
Highly Commended

ISDIN

UV Tattoo to Learn

Havas Play

Spain

Best Communications Strategy
Gold

ISDIN

UV Tattoo to Learn

Havas Play

Spain

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

UPDATED: Best Integrated Campaign
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

Best Campaign for FMCG, Food & Beverage
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

The ROI Award
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

Best Campaign Led by Content
Shortlisted

Zespri

The Zespri KiwiBrothers

Mindshare USA

United States of America

Best Use of Music in a Media Campaign
Highly Commended

Nike

The Journey IIOME

Initiative UK

United Kingdom

Best Inclusive Campaign
Shortlisted

Nike

The Journey IIOME

Initiative UK

United Kingdom

Best Response Campaign
Shortlisted

Nike

The Journey IIOME

Initiative UK

United Kingdom

Best Campaign for Entertainment, Media & Sport
Shortlisted

Nike

The Journey IIOME

Initiative UK

United Kingdom

Best Creative Idea
Shortlisted

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Campaign for Technology & Telecommunications
Shortlisted

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Campaign for a Specific Audience
Shortlisted

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Inclusive Campaign
Shortlisted

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Response Campaign
Shortlisted

U Mobile

Suaraku

Initiative Malaysia

Malaysia

Best Use of Technology
Highly Commended

Le Lait (Milk)

The “Pestacle”: Rewriting Tradition

Touché!

Canada

Best Campaign Led by Traditional Media
Shortlisted

Le Lait (Milk)

The “Pestacle”: Rewriting Tradition

Touché!

Canada

Best Campaign Led by a Partnership
Shortlisted

Le Lait (Milk)

The “Pestacle”: Rewriting Tradition

Touché!

Canada

Best Campaign Led by Content
Shortlisted

Le Lait (Milk)

The “Pestacle”: Rewriting Tradition

Touché!

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

UBER MOBILITY

UBER_ Fallas

PHD Media (Omnicom Media)

Spain

UPDATED: Best Local Execution of a Brand
Shortlisted

Uber Eats

Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat

EssenceMediacom

Japan

Best Campaign Led by Traditional Media
Shortlisted

Tim Hortons

Tim Hortons – PWHL Barbie

PHD Media

Canada

Best Campaign Led by a Partnership
Shortlisted

Axe

The Voice Note Sugarcoater

Initiative

Argentina

NEW: Best Use of AI
Shortlisted

Deutsche Telekom

The Un-Swipeable Truth: How Traditional Media Broke the Cycle of Digital Avoidance

Mindshare GmbH

Germany

Best Campaign Led by Traditional Media
Shortlisted

PLAYMOBIL®

The Roblox Unbox

MEDIAPLUS

Germany

Best Campaign for Fashion, Beauty & Retail
Shortlisted

Australian Turf Club

The Mystery of the Missing Golden Slipper, by the Australian Turf Club

OMD

Australia

Best Small Budget Campaign
Shortlisted

Zurich

The Lost Sense Experience.

OMD

Germany

Best Campaign for Financial & Utility Services
Shortlisted

VM1 | Verizon

The High-Value Transformation: Moving from Volume to Value

Publicis

United States of America

Best Campaign Led by Data
Shortlisted

Tesco

Tesco & Xbox: A Game-Changing Partnership

Microsoft Advertising

United Kingdom

Best Use of Gaming
Shortlisted

Brooke Bond Taj Mahal

Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony To Solitude

Mindshare

India

Best Campaign Led by Event or Experiential
Shortlisted

Maybelline

SNL50

Beauty Co-Lab

United States of America

The ROI Award
Shortlisted

McDonald's

Side Missions

OMD UK

United Kingdom

Best Use of Gaming
Shortlisted

EY

Shape the future with confidence

Economist Enterprise

United Kingdom

Best Campaign Led by Traditional Media
Shortlisted

Scotiabank

Scotiabank – Your Parents House

PHD Media

Canada

Best Campaign Led by Event or Experiential
Shortlisted

Leapmotor Germany

Scaling Sales at Speed: Leapmotor Germany’s Retail Media Engine

moccamedia GmbH

Germany

UPDATED: Best Retail Media Campaign
Shortlisted

Samsung Bangladesh

Samsung Galaxy A Series “An Ad That Erases Ads”

STARCOM

Bangladesh

Best use of Adtech
Shortlisted

Samsung Bangladesh

Samsung Galaxy A Series “An Ad That Erases Ads”

STARCOM

Bangladesh

Best Campaign for Technology & Telecommunications
Shortlisted

Samsung Bangladesh

Samsung Galaxy A Series “An Ad That Erases Ads”

STARCOM

Bangladesh

Best Creative Idea
Shortlisted

E.ON Sweden

The E.ON Ad Break.

MEDIAPLUS

Nordics

Best Response Campaign
Highly Commended

IKEA

The IKEA Swede As Roadtrip

Mindshare

New Zealand

Best Campaign Led by a Partnership
Shortlisted

IKEA

The IKEA Swede As Roadtrip

Mindshare

New Zealand

Best Campaign Led by Content
Shortlisted

IKEA

The IKEA Swede As Roadtrip

Mindshare

New Zealand

UPDATED: Best Local Execution of a Brand
Shortlisted

Sea Shepherd

The Whale

Weischer.OOH

Germany

Best Response Campaign
Shortlisted

Sea Shepherd

The Whale

Weischer.OOH

Germany

Best Small Budget Campaign
Shortlisted

Sea Shepherd

The Whale

Weischer.OOH

Germany

Best Campaign Led by Cause
Shortlisted

Oscar Mayer

Wienie 500

Carat

United States of America

Best Campaign Led by Event or Experiential
Gold

Oscar Mayer

Wienie 500

Carat

United States of America

Best Campaign Led by a Partnership
Shortlisted

Oscar Mayer

Wienie 500

Carat

United States of America

Best Creative Idea
Shortlisted

Lay's

The Most Epic Watch Party Group

OMD USA

United States of America

Best Campaign Led by Talent
Shortlisted

Lay's

The Most Epic Watch Party Group

OMD USA

United States of America

Best Campaign for FMCG, Food & Beverage
Shortlisted

Lay's

The Most Epic Watch Party Group

OMD USA

United States of America

Best Campaign Led by Digital Media
Shortlisted

HP

S.O.S Culture

PHD

Colombia

UPDATED: Best Local Execution of a Brand
Shortlisted

Samsung Galaxy S25

Samsung’s Journey to AI Brand Visibility

Starcom Worldwide

United Kingdom

Best Campaign for Technology & Telecommunications
Shortlisted

Samsung Galaxy S25

Samsung’s Journey to AI Brand Visibility

Starcom Worldwide

United Kingdom

Best Use of Technology
Shortlisted

NatWest

Savings Index

Initiative UK

United Kingdom

Best Campaign Led by Data
Shortlisted

NatWest

Savings Index

Initiative UK

United Kingdom

Best Campaign for Financial & Utility Services
Shortlisted

McDonald's

Secret Menu

OMD UK

United Kingdom

UPDATED: Best Integrated Campaign
Shortlisted

McDonald's

Secret Menu

OMD UK

United Kingdom

Best Communications Strategy
Shortlisted

mycar

Sunburnt Car

Hearts & Science

Australia

Best Campaign Led by Event or Experiential
Highly Commended

mycar

Sunburnt Car

Hearts & Science

Australia

Best Campaign for Automotive
Shortlisted

Sensodyne

The Day In-Store Real-time Targeting Meets AI-Programmatic Buying

Publicis Media Middle east

United Arab Emirates

UPDATED: Best Retail Media Campaign
Shortlisted

Sensodyne

The Day In-Store Real-time Targeting Meets AI-Programmatic Buying

Publicis Media Middle east

United Arab Emirates

Best Use of Technology
Highly Commended

McDonald's

The Filet-O-Fish Facebook Society of 2012

OMD UK

United Kingdom

Best Campaign for a Specific Audience
Gold

McDonald's

The Filet-O-Fish Facebook Society of 2012

OMD UK

United Kingdom

Best Small Budget Campaign
Gold

VWG

The Interview That Never Happened

PHD Spain

Spain

Best Campaign for Automotive
Shortlisted

VWG

The Interview That Never Happened

PHD Spain

Spain

Best Inclusive Campaign
Shortlisted

PlayStation

The Next Station is PlayStation: A CNY Homecoming Takeover

EssenceMediacom

China

Best Campaign for Entertainment, Media & Sport
Shortlisted

PlayStation

The Next Station is PlayStation: A CNY Homecoming Takeover

EssenceMediacom

China

UPDATED: Best Integrated Campaign
Gold

Verkkokauppa

TikTok Currency

Hearts & Science

Finland

UPDATED: Best Retail Media Campaign
Highly Commended

Verkkokauppa

TikTok Currency

Hearts & Science

Finland

Best Campaign for Fashion, Beauty & Retail
Shortlisted

Zum Dorfkrug

Top of Ranch: From Neu Wulmstorf to Times Square

Weischer.OOH

Germany

Best Small Budget Campaign
Shortlisted

Zum Dorfkrug

Top of Ranch: From Neu Wulmstorf to Times Square

pilot Berlin

Germany

Best Campaign Led by Traditional Media
Highly Commended

Uber

Uber Backseat Arcade

EssenceMediacom

Australia

Best Use of Gaming
Shortlisted

Uber

Uber Backseat Arcade

EssenceMediacom

Australia

Best Campaign for Technology & Telecommunications
Shortlisted

Foundation to Combat Antisemitism

Stand Up to All Hate

Mindshare USA

United States of America

Best Campaign Led by Traditional Media
Shortlisted

Foundation to Combat Antisemitism

Stand Up to All Hate

Mindshare USA

United States of America

Best Campaign Led by Content
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS

Nordics

Best Communications Strategy
Gold

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS

Nordics

Best Campaign Led by Traditional Media