Tess has spent her career moving gaming from the periphery of media planning to the heart of it — proving its value for brands far beyond the endemic space. As Gaming Business Director at PHD UK, she has helped develop the agency’s gaming practice into one of the most respected specialist teams in UK media and delivered some of the industry’s most awarded work in the process. Named Media Week’s Rising Star in 2025, Tess is a regular speaker and podcast guest on the future of gaming and entertainment, as well as a committed advocate for neurodiversity within the industry.
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