Tatiana Alves

Global Marketing Executive with more than 13 years of experience in a multinational environment, leading brand positioning, international growth strategies and cross-market alignment.
Currently acting as Brazil Market Lead, connecting global decision-making to local execution with measurable impact. Throughout my career, I have developed initiatives replicated across markets and strengthened Brazil’s strategic relevance within regional and global structures.
Strong background in brand governance, multimillion budget management, multidisciplinary leadership and matrix environments.
Driven by the belief that culture, innovation and disciplined execution shape globally relevant brands.