With over 20 years experience in the FMCG industry working across channels, markets & brands, I am currently the Marketing and Category Development Director at BIC – a market leading manufacturer of stationery, razors and lighters. An accomplished marketeer and insights specialist, I have a strong track record of delivering world-class, award winning communications campaigns and leading cross-functional teams to design and deliver strategies that consistently drive market share growth. My main interests lie in strategic brand development (especially challenger brand strategy) and delivering sustainable commercial performance and I also have a real passion for developing both myself and my team.
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