Enrique Ramírez is Global Media & Digital Director at Grupo Bimbo, where he leads global media strategy, marketing transformation, and digital innovation across multiple markets and brands worldwide. With experience spanning the CPG, automotive, and technology industries, his expertise includes media effectiveness, AI, MarTech, CX, consumer intelligence, and marketing governance. Enrique is recognized for connecting data, technology, and creativity to drive business growth, bringing a unique global perspective to the evaluation of outstanding media and marketing work.
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