Pablo Altounian is Regional Media Manager at Betsson Group, leading the company’s media strategy across Latin America, with a focus on strategic alignment, investment efficiency, and sustainable business growth across multiple markets.
With more than 14 years of experience in media strategy, planning, and marketing, Pablo has worked across both agency and advertiser environments, developing communication strategies for local, regional, and global brands.
Prior to joining Betsson, he held senior strategy and client leadership roles at IPG Mediabrands and GroupM.
He is passionate about building scalable media frameworks, turning data into strategic decisions, and driving measurable business impact through effective communication.
