Marcel Bueno

Senior automotive executive with extensive leadership experience across South America, specializing in commercial strategy, marketing transformation, brand management, pricing, retail performance, product launches, and customer
experience. Proven track record of driving revenue growth, expanding market share, improving marketing ROI, and leading brand repositioning initiatives across complex and highly competitive markets. Brings deep expertise in go-to-market strategy, dealer network optimization, yield management, market intelligence, and data-driven decision-making. Recognized for aligning cross-functional teams, strengthening brand relevance, accelerating sales performance, and delivering measurable business outcomes across regional operations.