Jose Diogo Rodrigues

José Diogo is the Director of Marketing for Latin America and Canada at Tinder, with experience at companies like Red Bull, Nike, and Free Fire. With over 14 years of experience, he has led award-winning campaigns, including Grand Prix at Cannes and D&AD, and was recognized by Contagious in 2019 as having the “Most Creative Strategy in the World.” Leading Tinder, he has driven innovative initiatives like the ‘Tinder Summer Time’ campaign and the podcasts ‘Match o Papo’ and ‘Haz Match,’ both aimed at Gen Z. In Brazil, he relaunched ‘Beija Sapo,’ and in Mexico, he created the viral action with Wendy Guevara. He also led successful partnerships, such as with the Brazilian Olympic Committee during the 2024 Olympics. In Canada, he has been structuring the marketing area and developing new campaigns. Combining creativity, innovation, and a deep understanding of regional characteristics, with a focus on Generation Z, José Diogo has stood out for creating strategies that not only generate value for the app but also contribute to identifying and connecting with its users.