Estephanie Larriva is Advertising Manager for Stellantis’ dealer network in Mexico. With 15+ years in performance-driven marketing, she blends AdTech, advanced analytics, and AI to optimize investment, conversion, and ROI across full-funnel 360° campaigns. She has led data-driven digital transformations focused on attribution, automation, and scalable business impact with agencies and media partners. In 2025 she is advancing executive studies in Digital Marketing, AI, and Data Science.
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