Winners

Silver

U Mobile

Suaraku

Initiative

Malaysia

Best Campaign for a Holiday or Celebration
Shortlisted

U Mobile

Suaraku

Initiative

Malaysia

Best Response Campaign
Gold

U Mobile

Suaraku

Initiative

Malaysia

NEW : Best Use of AI
Shortlisted

PTCL

Dil Se – Clean Drinking Water in Thar Pakistan

PTCL

Pakistan

Best Cause Campaign
Shortlisted

Act For Kids

Stadium of Hope

Zenith Media

Australia

Best Cause Campaign
Shortlisted

Spotify

Spotify x Viet Spirit

Zenith

Singapore

Best Engagement Strategy
Silver

PTCL

Dil Se Ba-Ikhtiar

PTCL

Pakistan

Best Cause Campaign
Shortlisted

Spotify

Spotify x KPOP Performance Video

Zenith

Singapore

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Spotify

Spotify Brand Campaign

Publicis OneVibe

Thailand

The ROI Award
Shortlisted

Taishin Financial Holding

Signals of Diligence

Starcom

Taiwan

Best Local Brand Campaign
Shortlisted

Doritos

Doritos Cilantro Sub

Starcom

Taiwan

Best Communications Strategy
Gold

Scotch Essence of Chicken

SCOTCH PUKERS PROOF

Initiative

Thailand

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Cadbury Silk

Say it with Silk

Wavemaker

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Dove

Dove Let Your Body, Body

Mindshare

Australia

UPDATED : Best Use of Social Media
Shortlisted

Federal Bank Hormis Memorial Foundation

Sanjeevani: United Against Cancer

Network18 Media & Investments Limited

India

Best Integrated Campaign
Shortlisted

Federal Bank Hormis Memorial Foundation

Sanjeevani: United Against Cancer

Network18 Media & Investments Limited

India

Best Cause Campaign
Shortlisted

DOVE

DOVE: The Art of Hair Repair

Spark pubU

Philippines

UPDATED : Best Use of Out of Home
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

UPDATED : Best Retail Media Campaign
Gold

New World

Driving Trips not Clicks over Christmas

PHD Aotearoa

New Zealand

NEW : Best Search Campaign
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

Best Use of Data
Shortlisted

Samsung

RMN Upstream : Capturing Anticipated Demand

Starcom

Taiwan

The ROI Award
Gold

UltraTech

Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos Mindshare India India UltraTech

Mindshare

India

Best Engagement Strategy
Shortlisted

Rexona

Rexona: Hero the Bits beyond the Pits

Mindshare

Australia

UPDATED : Best Use of Out of Home
Bronze

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Use of Video
Shortlisted

Marriott International

Fairfield by Marriott Japan ‘Michi No Eki’ Campaign

Fairfield by Marriott

Singapore

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

Best Integrated Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

Best Music Marketing Campaign
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Red Label

Red Label Natural Care – Immunity Ki Chuski (A Sip of Immunity)

Mindshare

India

UPDATED : Best Use of Audio
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

UPDATED : Best Use of Technology
Shortlisted

Atomic 212°

Flinders Uni – Top of the Class

Flinders University

Australia

UPDATED : Best Campaign for a Specific Audience
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

NEW : Best Use of AI
Shortlisted

Amazon Prime Video

Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery

WPP OpenDoor

India

UPDATED : Best Use of Mobile
Bronze

Amazon

From Box to Bed: How Amazon Turned the World’s Largest Pilgrimage into a Human-Centered Restful Experience

WPP OpenDoor

India

Best Event or Experiential Campaign
Bronze

Castrol CRB TURBOMAX+

Reaching the Unreachable: How Data Rebuilt Truck Driver Marketing for Castrol CRB TURBOMAX+

Mindshare

India

Best Use of Data
Shortlisted

vivo

From Day Coffee to Nightlife — Turning a Lifestyle Rhythm into a Social Movement

Zenith

Taiwan

Best Distribution and Amplification of Content
Shortlisted

Nike

Race Attack

Assembly

Hong Kong

Best Integrated Campaign
Bronze

Queensland Police Services - Recruitment

QPS Academy – Badge vs Buttons

Essencemediacom

Australia

Best Use of Talent
Shortlisted

UltraTech Cement

From Home Builder to Nation Builder (As India Builds, India Grows) Mindshare India India UltraTech Cement

Mindshare

India

Best Integrated Campaign
Gold

Mattel

Puasa Play

UM

Malaysia

UPDATED : Best Retail Media Campaign
Bronze

Department of Health, Disability, and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

UPDATED : Best Campaign for a Specific Audience
Gold

Mattel

Puasa Play

UM

Malaysia

Best Campaign for a Holiday or Celebration
Shortlisted

OWND!

From Style Up to OWND! : Reframing Fashion for Gen Z

WPP Media

India

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

Kellogg's Multigrain Chocos

From Taste to Trust: Winning Back the Modern Indian Mom

Mindshare

India

UPDATED : Best Campaign for a Specific Audience
Shortlisted

POND'S

POND’S: Dream Summer

Spark pubU

Philippines

Best Integrated Campaign
Silver

Department of Health, Disability, and Ageing

Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough

UM

Australia

Best Communications Strategy
Shortlisted

Chery

From Zero to Hero: Chery’s Blockbuster Strategy Electrified the Hybrid Market

UM

Australia

UPDATED : Best Launch or Relaunch Campaign
Shortlisted

POND'S

POND’S: Dream Summer

Spark pubU

Philippines

Best Branded Content