Winners

Shortlisted

IKEA

Bowled Out! How IKEA won Australia’s Summer of Cricket

Mindshare Australia

Australia

UPDATED : Best Use of Out of Home

Shortlisted

Britannia 50-50

Britannia 50-50 Golmaal 4th Umpire

Mindshare

India

NEW : Best Use of AI

Shortlisted

UltraTech Cement

Building Before It Breaks: Making Invisible Home Builders Visible Through Growth Corridors

Mindshare India

India

Best Use of Data

Shortlisted

UltraTech Cement

Building Before It Breaks: Making Invisible Home Builders Visible Through Growth Corridors

Mindshare India

India

UPDATED : Best Use of Online

Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s unique model Predicting Rural Demand Through Growth Corridors

Mindshare India

India

Best Use of Data

Shortlisted

UltraTech Cement

Building the Future Before It Exists: UltraTech’s X Aroscop – Predicting Rural Demand Through Growth Corridors

India

Mindshare India

Best Partnership

Shortlisted

Cadbury 5Star

Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem

Wavemaker India

India

Best Engagement Strategy

Shortlisted

Cadbury 5Star

Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem

Wavemaker India

India

UPDATED : Best Use of Social Media

Shortlisted

Cadbury 5Star

Cadbury 5Star: How 5Star Made AI Mediocre Again

Wavemaker India

India

UPDATED : Best Use of Video

Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Building Trust with The Right Science

Wavemaker India

India

Best Use of Talent

Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Building Trust with The Right Science

Wavemaker India

India

NEW : Best Search Campaign

Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Rebuilding Trust with the Right Science

Wavemaker India

India

Best Integrated Campaign

Shortlisted

Cadbury Bournvita

Cadbury Bournvita: Rebuilding Trust with the Right Science

Wavemaker India

India

Best Response Campaign

Shortlisted

Cadbury Celebrations

Cadbury Celebrations – The New Meetha: How Enriched Audiences Improved ROI

Wavemaker India

India

Best Use of Data

Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

Best Cause Campaign

Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

Best Communications Strategy

Shortlisted

Cadbury Dairy Milk

Cadbury Dairy Milk: Uniting India, One Sweet Story

Wavemaker India

India

UPDATED : Best Use of Video

Shortlisted

Cadbury Fuse

Cadbury Fuse: Fueling Hunger at Live Concert

Wavemaker India

India

Best Event or Experiential Campaign

Shortlisted

Cathay Pacific

Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence

Digitas Hong Kong

Hong Kong

NEW : Best Use of AI

Shortlisted

Cathay Pacific

Cathay Pacific Future-Ready Marketing: Flying Smarter with Data & Intelligence

Digitas Hong Kong

Hong Kong

UPDATED : Best Use of Technology

Shortlisted

CLEAR

CLEAR 100 – THE ITCHY MONSTER

Dude Digital ltd

Thailand

Best Event or Experiential Campaign

Shortlisted

CLEAR

CLEAR 100 – THE ITCHY MONSTER

Dude Digital ltd

Thailand

Best Use of Talent

Shortlisted

CLEAR

CLEAR 100 – THE SCALP SURVIVOR

Dude Digital ltd

Thailand

Best Branded Content

Shortlisted

CLEAR

CLEAR 100 – THE SCALP SURVIVOR

Dude Digital ltd

Thailand

UPDATED : Best Use of Video

Shortlisted

Closeup

Closeup Bandersnatch: The First-ever Fan Powered Music Video

pubU

Philippines

Best Engagement Strategy

Shortlisted

Closeup

Closeup Bandersnatch: The First-ever Fan Powered Music Video

pubU

Philippines

UPDATED : Best Use of Social Media

Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Campaign for a Holiday or Celebration

Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

Best Music Marketing Campaign

Shortlisted

Closeup

Closeup Love Tunes: Expressing Love With Personalized AI Videos

Mindshare India

India

UPDATED : Best Use of Technology

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

Best Integrated Campaign

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

UPDATED : Best Use of Online

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

UPDATED : Best Retail Media Campaign

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

UPDATED : Best Local Execution of a Brand

Shortlisted

Coca Cola

Coca Cola Foodmarks Reloaded

WPP Media Vietnam

Viet Nam

Best Partnership

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

Best Campaign for a Holiday or Celebration

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

UPDATED : Best Use of Audio

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

Best Campaign for a Holiday or Celebration

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

The ROI Award

Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

WPP Media

Philippines

Best Partnership

Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

Best Integrated Campaign

Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

UPDATED : Best Use of Social Media

Shortlisted

McDonald's Singapore

Coffee, The McDonald’s Way

OMD Singapore Pte Ltd

Singapore

Best Integrated Campaign

Shortlisted

Colgate India

Colgate Oral Health Movement: Bringing the Dental Experience to Every Doorstep

Wavemaker India

Colgate India

Best Event or Experiential Campaign

Shortlisted

Colgate India

Colgate Oral Health Movement: Democratizing Preventive Dental Care for India

Wavemaker India

India

Best Cause Campaign

Shortlisted

Colgate India

Colgate Oral Health Movement: Icons Inspired Action

Wavemaker India

India

Best Use of Talent

Shortlisted

Colgate India

Colgate Oral Health Movement: India’s First National Dental-Checkup Drive

Wavemaker India

India

Best Engagement Strategy

Shortlisted

Colgate India

Colgate Oral Health Movement: India’s Largest Digital Dental Revolution Powered By AI

Wavemaker India

India

UPDATED : Best Use of Technology

Shortlisted

Colgate India

Colgate Oral Health Movement: India’s Largest Digital Dental Revolution Powered By AI

Wavemaker India

India

NEW : Best Use of AI