Backlight CEO, Lydia Amoah explains to Festival of Media how brands need to be braver to reach the right audiences and provide the best exposure to potential audiences they are not currently talking to.
Backlight, which produces The Black Pound report, has teamed up with the Festival of Media Cause Campaign Awards to create a new category Best Campaign for a Black Owned Business. The new category will be identifying media work that has been developed for black owned organisations.
To create submissions and to see the other categories in this year’s Festival of Media Cause Campaign Awards programme check out the categories here https://festivalofmedia.com/festival-of-media-cause-campaign-awards/
