This year, the Festival of Media APAC Awards saw an incredible standard of work, with entries that continue to raise the bar across the media industry in the Asia Pacific region and globally.
Among the standout campaigns, Wavemaker India took home the Grand Prix for Campaign of the Year for their remarkable campaign, ‘Colgate Oral Health Movement’
The Oral Health Movement transformed preventive dental care in India by using AI-powered WhatsApp screenings and nationwide community outreach to make oral-health checks free and accessible to everyone.
The campaign reached people through homes, schools, workplaces, retail and major cultural events, helping millions understand their oral health for the first time. In just six months, it delivered 4.5 million screenings across 18,000+ pin codes, making it one of India’s largest and most impactful public-health initiatives.
Discover the most awarded work by checking out our Top 10 Most Awarded Campaigns from the Festival of Media APAC Awards. You can watch the full case films and see these inspiring campaigns via the links below to our YouTube channel.
‘Colgate Oral Health Movement’ by Wavemaker India. You can watch the case film here: https://youtu.be/P68P4VWq9co
‘McDonald’s Back to the Start’ by OMD Hong Kong. You can watch the case film here: https://youtu.be/51C3SyQlIQ4
‘Animates Pawprint Petition’ by Hearts and Science New Zealand. You can watch the case film here: https://www.youtube.com/playlist?list=PLP4yb2cuoEwHB7gATqgHLktc_hyDZawtO
‘Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos’ by Mindshare India. You can watch the case film here: https://youtu.be/TAe2RCDyLP4
‘Coca Cola Foodmarks Reloaded’ by WPP Media Vietnam. You can watch the case film here: https://youtu.be/pT6hMDNQmzY
‘Coca-Cola – Sound of Home.FM’ by WPP Media Philippines. You can watch the case film here: https://youtu.be/TcPcscypnM4
‘The Swede As Road Trip’ by Mindshare New Zealand. You can watch the case film here: https://youtu.be/xpoVfprhE5U
‘Uber Backseat Arcade’ by EssenceMediacom Australia. You can watch the case film here: https://youtu.be/jeXJYyyAE68
‘24/7 Sweetness’ by PHD Hong Kong. You can watch the case film here: https://youtu.be/bZbTm10aWIo
‘Puasa Play’ by UM Malaysia. You can watch the case film here: https://youtu.be/XDylFevQH6U
You can explore our full winners list here: https://www.festivalofmedia.com/asia-pacific-media-awards/winners/
For Any Marketing Questions, please contact Izzy: izzy.branson-hammond@festivalofmedia.com
To find out more about the Festival of Media and our award programmes, visit our website now: https://www.festivalofmedia.com/awards/
