Winners

Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD EMEA

United Kingdom

Best International Media Campaign Created in the UK
Shortlisted

Inch's

“Hot, Bothered & Cider-less”: How Inch’s Tapped Craving to Drive Growth

dentsu X

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

Google Gemini, Google Pixel, Google Play, YouTube

#ThisIsWhyWithGoogle

EssenceMediacom

United States of America

UPDATED: Best Local Execution of a Brand
Shortlisted

Google Gemini, Google Pixel, Google Play, YouTube

#ThisIsWhyWithGoogle

EssenceMediacom

United States of America

Best Campaign for Entertainment, Media & Sport
Shortlisted

McDonald’s

“Mit Mecces um die Welt“ A Global Taste Journey

OMD

Germany

Best Campaign for FMCG, Food & Beverage
Shortlisted

McDonald’s

“Mit Mecces um die Welt“ A Global Taste Journey

OMD

Germany

UPDATED: Best Integrated Campaign
Shortlisted

e&

Addictech

Initiative Mena

United Arab Emirates

Best Campaign Led by Cause
Shortlisted

Skinny Mobile

Ads In My Phone Call

PHD

New Zealand

Best Campaign for Technology & Telecommunications
Shortlisted

Dove

All Body Billboards

Initiative

Argentina

UPDATED: Best Local Execution of a Brand
Shortlisted

American Express

Amex Super Shot and Super Shot Fund

UM London

United Kingdom

Best Campaign for a Specific Audience
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Content
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Digital Media
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign Led by Event or Experiential
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Use of Music in a Media Campaign
Shortlisted

American Express

Amex ‘Unsigned’ Powerfully Backing the Next Generation of UK Music

UM London

United Kingdom

Best Campaign for Financial & Utility Services
Shortlisted

e&

Arab-easy

Initiative MENA

United Arab Emirates

Best Campaign for Technology & Telecommunications
Shortlisted

e&

Arab-easy

Initiative MENA

United Arab Emirates

Best Campaign Led by Digital Media
Shortlisted

McDonald's

Back to the Beginning

OMD

Hong Kong

Best Campaign Led by Content
Shortlisted

McDonald's

Back to the Beginning

OMD

Hong Kong

UPDATED: Best Local Execution of a Brand
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Use of Gaming
Shortlisted

Electronic Arts

Battlefield 6: The Comeback

Mindshare USA

United States of America

Best Campaign for a Specific Audience
Shortlisted

Vodafone

BB Outage Campaign

Carat UK

United Kingdom

Best Campaign Led by Data
Shortlisted

Gap

Better in Denim

OMD

United States of America

Best Campaign for Fashion, Beauty & Retail
Shortlisted

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Campaign Led by Digital Media
Shortlisted

BIC

BIC Drop

Tempo OMD Greece

Greece

Best Use of Music in a Media Campaign
Shortlisted

Kingfisher Packaged Drinking Water

Bird + Jingle ft. Good Times in Cricket

dentsuX India

India

Best Campaign Led by a Partnership
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Communications Strategy
Shortlisted

Philips OneBlade

Body Royale: Trim to Win

OMD Germany

Germany

Best Use of Gaming
Shortlisted

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Campaign Led by Traditional Media
Shortlisted

Booking.com

Booking.Yeehaw

Mindshare USA

United States of America

Best Campaign for Tourism & Travel
Shortlisted

Herconomy

Breastmilk Money

MEDIAPLUS

Germany

Best Campaign Led by Cause
Shortlisted

TransUnion

Bring Clarity to Chaos

Mediaplus North America

United States of America

Best Campaign for a Specific Audience
Shortlisted

Uber Eats

Build Your Own Super Bowl Commercial

PHD USA

United States of America

The ROI Award
Gold

Cif

Cif Clean My Name

Initiative

Brazil

UPDATED: Best Local Execution of a Brand
Shortlisted

Cif

Cif Clean My Name

Initiative

Brazil

Best Campaign Led by Cause
Shortlisted

Cif

Cif Clean My Name

Initiative

Brazil

UPDATED: Best Retail Media Campaign
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Use of Music in a Media Campaign
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Campaign Led by Traditional Media
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

Best Inclusive Campaign
Shortlisted

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

UPDATED: Best Local Execution of a Brand
Shortlisted

Coca-Cola

Coke Holi

WPP Open X

India

UPDATED: Best Local Execution of a Brand
Shortlisted

Coca-Cola

Coke Holi

WPP Open X

India

NEW: Best Use of Packaging &/ or Connected Packaging as a Media Channel | In association with Appetite Creative
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

UPDATED: Best Local Execution of a Brand
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

Best Use of Technology
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker

India

NEW: Best Use of AI
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Use of Gaming
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Small Budget Campaign
Shortlisted

CUPRA

Crash Text Auto

PHD Germany

Germany

Best Campaign Led by Cause
Shortlisted

Channel 4

Dirty Business

OMD UK

United Kingdom

Best Campaign Led by Cause
Shortlisted

Channel 4

Dirty Business

OMD UK

United Kingdom

Best Campaign Led by Traditional Media
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

UPDATED: Best Retail Media Campaign
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

Best Campaign Led by Digital Media
Shortlisted

IKEA

Double Deal Reviews

Arena Media

Mexico

Best Campaign for Fashion, Beauty & Retail
Shortlisted

Dove Hair

Dove R/eal Reviews

Mindshare US

United States of America

Best Campaign Led by a Partnership
Shortlisted

Wyndham Hotels & Resorts

Drive to Europe

Havas Media Network North America

United States of America

Best Campaign for Tourism & Travel
Shortlisted

EXTRA

Extra – Channel Your Inner Goat

OneMars powered by Starcom

United Kingdom

Best Campaign for a Specific Audience
Shortlisted

Deliveroo

Family Dinneroo

Initiative UK

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

LEGO

Finding The Smallest NPC

dentsu X

Taiwan

UPDATED: Best Retail Media Campaign
Shortlisted

KFC

Fries Compensation

Arena Media Spain

Spain

UPDATED: Best Integrated Campaign
Highly Commended

KFC

Fries Compensation

Arena Media Spain

Spain

UPDATED: Best Local Execution of a Brand
Shortlisted

AMD

From component to conversion: How AMD unlocked growth with John Lewis & Epsilon

Epsilon (& John Lewis is the retail media network)

United Kingdom

UPDATED: Best Retail Media Campaign
Shortlisted

McDonald’s

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD Germany

Germany

Best use of Adtech
Shortlisted

McDonald’s

From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable

OMD Germany

Germany

Best Campaign Led by Data
Shortlisted

Co-op

From Play to Purpose

Carat UK

United Kingdom

Best Campaign Led by a Partnership
Shortlisted

Trojan

G.O.A.T. Launch

Wavemaker USA

United States of America

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

Google Search

Google Search Saves Christmas

EssenceMediacom USA

United States of America

Best Campaign Led by Talent
Shortlisted

Google Search

Google Search Saves Christmas

EssenceMediacom USA

United States of America

Best Campaign Led by Content
Shortlisted

GetYourGuide

Guided by Flavour

Initiative UK

United Kingdom

Best Campaign Led by a Partnership
Shortlisted

Hard Rated

Hard Rated – Sorry New Zealand, but here’s Hard Rated

Hearts & Science

New Zealand

UPDATED: Best Integrated Campaign
Shortlisted

Hard Rated

Hard Rated – Sorry New Zealand, but here’s Hard Rated

Hearts & Science

New Zealand

UPDATED: Best Local Execution of a Brand
Shortlisted

Hard Rated

Hard Rated – Sorry New Zealand, but here’s Hard Rated

Hearts & Science

New Zealand

Best Creative Idea
Shortlisted

OTTO & Twitch

Interactive Intermission

MEDIAPLUS Germany

Germany

Best Campaign Led by Content
Shortlisted

OTTO & Twitch

Interactive Intermission

MEDIAPLUS Germany

Germany

Best Creative Idea
Shortlisted

OTTO & Twitch

Interactive Intermission

MEDIAPLUS Germany

Germany

Best Use of Gaming
Shortlisted

OTTO & Twitch

Interactive Intermission

MEDIAPLUS Germany

Germany

Best Campaign for Fashion, Beauty & Retail
Shortlisted

KFC Canada

KFChicane x F1: Hack The Track

UM

Canada

Best Communications Strategy
Shortlisted

KFC Canada

KFChicane x F1: Hack The Track

UM

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

Dacia

Kidult: When Nostalgia Takes the Wheel

OMD

Germany

Best Campaign Led by Digital Media
Highly Commended

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

UPDATED: Best Local Execution of a Brand
Shortlisted

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

Best Campaign for FMCG, Food & Beverage
Shortlisted

Kleenex

Kleenex x Mr Doodle: turning media into accessible art

PHD UK

United Kingdom

Best Campaign Led by Talent
Shortlisted

KPMG

KPMG You Can With AI

True

United Kingdom

Best Campaign for a Specific Audience
Shortlisted

KFC Canada

Kyle F*cking Connor

UM

Canada

UPDATED: Best Integrated Campaign
Shortlisted

KFC Canada

Kyle F*cking Connor

UM

Canada

Best Communications Strategy
Gold

KFC Canada

Kyle F*cking Connor

UM

Canada

UPDATED: Best Local Execution of a Brand
Shortlisted

International Committee of the Red Cross (ICRC)

Laws Under Attack

OMD

Lebanon

Best Small Budget Campaign 
Shortlisted

International Committee of the Red Cross (ICRC)

Laws Under Attack

OMD

Lebanon

Best Campaign Led by Cause
Shortlisted

LEGO SMART Play™

LEGO Smart Play – OOH That Plays Back

PublicisOne powered by Starcom

United Kingdom

Best Campaign Led by Event or Experiential
Shortlisted

LEGO SMART Play™

LEGO Smart Play – OOH That Plays Back

PublicisOne powered by Starcom

United Kingdom

Best Campaign for Entertainment, Media & Sport
Shortlisted

Love Better

Love Creep

OMD

New Zealand

Best Campaign Led by Cause
Shortlisted

MagentaTV

MagentaTV x Stranger Things: Building the Ultimate Entertainment Portal

Mindshare GmbH

Germany

Best Campaign for Entertainment, Media & Sport
Shortlisted

ViiV Healthcare

Making HIV History: Reaching an HIV-free Generation

CNN International Commercial

United Kingdom

Best International Media Campaign Created in the UK
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom USA

United States of America

Best Campaign Led by Talent
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom USA

United States of America

Best Campaign Led by Content
Shortlisted

Indeed

Making Skills the Main Thing

EssenceMediacom USA

United States of America

UPDATED: Best Integrated Campaign