Winners

Shortlisted

Knorr

#ModTheVeg

PHD

Germany

Best Campaign for a Specific Audience
Shortlisted

Knorr

#ModTheVeg

PHD

Germany

Best Use of Gaming
Shortlisted

Knorr

#ModTheVeg

PHD

Germany

Best Campaign for FMCG, Food & Beverage
Shortlisted

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

UPDATED: Best Integrated Campaign
Shortlisted

Foundation to Combat Antisemitism (FCAS)

#TimeOutAgainstHate

Mindshare

United States of America

Best Campaign Led by Talent
Gold

2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD

New Zealand

Best Use of Packaging as a Media Channel in association with Appetite Creative
Shortlisted

2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD

New Zealand

Best Use of Music in a Media Campaign
Shortlisted

McDonalds

”Everything changes” – Campaign & Miniseries

OMD

Denmark

Best Campaign Led by Content
Shortlisted

The Hong Kong Jockey Club

140th Anniversary of The Hong Kong Jockey Club

The Hong Kong Jockey Club

Hong Kong

Best Campaign Led by Digital Media
Shortlisted

The Hong Kong Jockey Club

140th Anniversary of The Hong Kong Jockey Club

The Hong Kong Jockey Club

Hong Kong

Best Campaign for Entertainment, Media & Sport
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

UPDATED: Best Local Execution of a Brand
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Campaign for Technology & Telecommunications
Shortlisted

Google Workspace

50 States 50 Stories

EssenceMediacom

United States of America

Best Creative Idea
Shortlisted

Volkswagen

50 Years of Golf: Legacy meets Gen Zee!

PHD

Germany

Best Campaign for Automotive
Shortlisted

Alone in the Dark

Alone in The Dark Unleashed: Gaming Meets Reality

Havas Entertainment

United Kingdom

Best Campaign Led by Event or Experiential
Highly Commended

American Express

Amex ‘Unsigned’

UM London

United Kingdom

Best Campaign Led by Event or Experiential
Gold

American Express

Amex ‘Unsigned’

UM London

United Kingdom

Best Use of Music in a Media Campaign
Shortlisted

Carat

Applause For Children

Carat

Taiwan

Best Response Campaign
Gold

Association L'Enfant Bleu

Avoidable Death Notices

Havas Play

France

Best Campaign for a Specific Audience
Shortlisted

Association L'Enfant Bleu

Avoidable Death Notices

Havas Play

France

Best Campaign Led by Cause
Shortlisted

Association L'Enfant Bleu

Avoidable Death Notices

Havas Play

France

Best Creative Idea
Shortlisted

Ford Bronco

Baby Bronco: Tonight Show Integration

Mindshare

United States of America

Best Campaign Led by Talent
Shortlisted

Holland & Barrett

Be Strong for Life – 5:35pm: The Nation’s Wellness Moment

Carat

United Kingdom

Best Campaign Led by Traditional Media
Shortlisted

Holland & Barrett

Be Strong for Life – 5:35pm: The Nation’s Wellness Moment

Carat

United Kingdom

Best Communications Strategy
Shortlisted

Holland & Barrett

Be Strong for Life – 5:35pm: The Nation’s Wellness Moment

Carat

United Kingdom

Best Campaign for Pharma, Well-being & Healthcare
Highly Commended

Burger King x KFC

Best Friend Forever

Havas Media

France

Best Campaign Led by a Partnership
Shortlisted

Bitburger

Bitte come to Germany

OMD

Germany

Best Campaign for FMCG, Food & Beverage
Shortlisted

Dove

Born to Run

Mindshare

United States of America

Best Use of Music in a Media Campaign
Highly Commended

Dove

Born to Run

Mindshare

United States of America

Best Campaign Led by Content
Highly Commended

Cadbury Bournvita

Bournvita Vitamin Dravid

Wavemaker

India

Best Campaign Led by Talent
Gold

Cadbury Bournvita

Bournvita Vitamin Dravid

Wavemaker

India

Best Use of Technology
Shortlisted

Buchanan's

Buchanan’s

PHD

United States of America

Best Campaign Led by Data
Shortlisted

Bupa

Bupa, Health is

Initiative

United Kingdom

Best Response Campaign
Shortlisted

Bupa

Bupa, Health is

Initiative

United Kingdom

Best Inclusive Campaign
Shortlisted

Google Shopping

Can You Gift It?

EssenceMediacom

United States of America

Best Campaign Led by Content
Shortlisted

Cesar

Cesar x TripAdvisor: Dog Friendly Travel

EssenceMediacom

United States of America

Best Campaign for a Specific Audience
Shortlisted

Cheetos

Cheetos The Other Hand x Thrillist Escape Room

OMD Content Collective

United States of America

Best Campaign Led by Event or Experiential
Shortlisted

Corona Cero

Corona’s Olympic Golden Moments

Starcom Worldwide

United Kingdom

UPDATED: Best Integrated Campaign
Gold

belairdirect

Crashing Moving Day

PHD Montréal

Canada

Best Campaign Led by Event or Experiential
Shortlisted

Cheez-It

Crunch It, Taste It, Feel It, Cheez-It

Carat

United Kingdom

Best Use of Music in a Media Campaign
Shortlisted

Vattenfall

Creating Hope with Fossil FreeDOME

OMD

Sweden

Best Use of Technology
Shortlisted

Vattenfall

Creating Hope with Fossil FreeDOME

OMD

Sweden

Best Campaign for Financial & Utility Services
Shortlisted

Danimals

Danimals Adventure World

Wavemaker

United States of America

Best Campaign Led by Digital Media
Highly Commended

McDonald's

Deal with the Trash

OMD

Sweden

Best Use of Technology
Shortlisted

DeepL

DeepL Expansion as a Global Enterprise through Cultural Adaptation

INFUSE

United Kingdom

Best International Media Campaign Created in the UK
Shortlisted

London Northwestern Railway

Destination London

London Northwestern Railway

United Kingdom

The ROI Award
Highly Commended

Dove

Dove Beauty Test Stops With Me

Mindshare

India

Best Campaign Led by Cause
Shortlisted

Dove

Dove Beauty Test Stops With Me

Mindshare

India

Best Campaign for a Specific Audience
Highly Commended

Dove

Dove Beauty Test Stops With Me

Mindshare

India

Best Campaign Led by Digital Media
Shortlisted

Easy Fit

Easy Fit x Foodpanda Get Fit Hub

Dentsu X

Taiwan

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

McDonald's

Eat The Code

OMD

Canada

Best Campaign for a Specific Audience
Shortlisted

EE

EE Game Day 2024

Havas Play

United Kingdom

Best Campaign Led by Event or Experiential
Shortlisted

EE

EE Game Day 2024

Havas Play

United Kingdom

Best Use of Gaming
Shortlisted

Domino's

Emergency Pizza 2.0

Mindshare

United States of America

Best Use of Gaming
Shortlisted

AA

esbconnect x AA: Paid Social Partnership Drives CPA 37% Below Target

esbconnect

United Kingdom

Best use of Adtech
Shortlisted

Mibanco

EstibADores

OMD

Peru

Best Campaign Led by Cause
Gold

Mibanco

EstibADores

OMD

Peru

Best Campaign Led by Traditional Media
Gold

Mibanco

EstibADores

OMD

Peru

Best Campaign for Financial & Utility Services
Shortlisted

Mazda

First to the Finish

Mindshare

USA

Best Campaign Led by Content
Shortlisted

Mazda

First to the Finish

Mindshare

USA

UPDATED: Best Integrated Campaign
Shortlisted

Mazda

First to the Finish

Mindshare

USA

Best Campaign Led by a Partnership
Shortlisted

Mars

For You Who Did That Thing You Did

EssenceMediacom

Australia

UPDATED: Best Retail Media Campaign
Shortlisted

Ford Ranger

Ford Hoop Dreams

Mindshare

Australia

Best Campaign for Automotive
Shortlisted

Kotex

GameHers

OMD

Costa Rica

Best Use of Gaming
Gold

Kotex

GameHers

OMD

Costa Rica

UPDATED: Best Local Execution of a Brand
Shortlisted

Kotex

GameHers

OMD

Costa Rica

Best Campaign for a Specific Audience
Shortlisted

Kotex

GameHers

OMD

Costa Rica

Best Creative Idea
Highly Commended

KFC

Fries Compensation

Arena Media

Spain

Best Campaign for a Specific Audience
Highly Commended

KFC

Fries Compensation

Arena Media

Spain

Best Campaign Led by Data
Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Use of Gaming
Shortlisted

Continente

From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration

Arena Media

Portugal

Best Small Budget Campaign
Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Campaign for Entertainment, Media & Sport
Gold

Uber Eats

Get Almost Almost Anything, Maybe Even Andy

EssenceMediacom

Australia

UPDATED: Best Integrated Campaign
Gold

Andrex

Getting Comfortable with Retail Media

PHD

United Kingdom

UPDATED: Best Retail Media Campaign
Shortlisted

Visa

Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate

Starcom Worldwide

UK

Best Campaign for Financial & Utility Services
Shortlisted

Chiquita

Gone Bananas! Chiquita hijacks National Banana Day

Mediaplus

United States of America

UPDATED: Best Integrated Campaign

Visa

Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate

Starcom Worldwide

UK

Best International Media Campaign Created in the UK
Shortlisted

Google

Google AI Powers the Olympics

EssenceMediacom

United States of America

Best Use of Technology
Highly Commended

AXA

Group Therapy

Wavemaker

France

Best Campaign Led by Content
Shortlisted

Vaseline

Vaseline Verified

Mindshare

UK

UPDATED: Best Retail Media Campaign
Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

UPDATED: Best Integrated Campaign
Gold

Vaseline

Vaseline Verified

Mindshare

UK

Best Response Campaign
Shortlisted

AXA

Group Therapy

Wavemaker

France

Best Campaign for Financial & Utility Services
Gold

Vaseline

Vaseline Verified

Mindshare

UK

Best Campaign for Pharma, Well-being & Healthcare
Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

Best Campaign for a Specific Audience
Shortlisted

Producteurs de Lait du Québec

Guess who’s back? Milk again!

Touché!

Canada

Best Creative Idea
Shortlisted

Vaseline

Vaseline Verified

Mindshare

UK

Best Creative Idea
Shortlisted

Haidilao

Haidilao’s Late-Night Encore

Mindshare

China

Best Campaign Led by Event or Experiential
Highly Commended

Black Mirror

How Netflix Made the UK Question Reality for Black Mirror

iProspect

United Kingdom

Best Campaign for Entertainment, Media & Sport
Gold

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

Best Response Campaign
Shortlisted

Hyundai

Hyundai, Say It Your Way – Turning Misspelling into Brand Love

Havas Media

Spain

Best Campaign for Automotive
Shortlisted

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

Best Campaign Led by Cause
Shortlisted

Al Joumhouria

Uncensored Press: Breaching The Algorithm

OMD Dubai

UAE

Best Campaign Led by Traditional Media
Gold

Magnum

Ice Ice Maybe? With Data, Baby!

PHD

Germany

Best use of Adtech
Shortlisted

Renault

IRL x IRL: The interactive R5 Launch

OMD

Germany

Best Use of Gaming
Shortlisted

UK Department for Business and Trade

UK DBT: Great Trade and Investment

CNN International Commercial

UK

Best International Media Campaign Created in the UK