SHORTLIST & Winners

Gold

Amazon

Micro-Moments, Macro Impact, Amazon’s Culturally Intelligent Connection with Mexican Soccer

Omnicom Media Group

Mexico

Best Use of Sport
Gold

Código Indio [Indio Beer]

More Than a Code

Dentsu México

Mexico

Best Branded Content
Shortlisted

Motorola Mobility

Motorola: Transforming Perceptions, Elevating Experiences

GroupM

Mexico

Best Launch or Relaunch Campaign
Highly Commended

Amazon

Micro-Moments, Macro Impact, Amazon’s Culturally Intelligent Connection with Mexican Soccer

Omnicom Media Group

Mexico

Best Distribution and Amplification of Content
Highly Commended

Netflix

Netflix and the billboard that changed the rules of the game

Dentsu Media

Colombia

Best Use of Out of Home
Shortlisted

NISSAN

This Is New Nissan Kicks; Luisito Visits the Nissan Factory

NISSAN MEXICANA

Mexico

Best Branded Content
Gold

Código Indio [Indio Beer]

More Than a Code

Dentsu México

Mexico

Inclusive Campaign of the Year
Gold

Netflix

Netflix Argentina l Squid Game S2

Dentsu

Argentina

Best Local Execution of a Brand
Shortlisted

OFF!

No OFF! No Plans!

PHD

Costa Rica

Best Communications Strategy
Highly Commended

Quesos Del Vecchio

The snack for snack time

Woods & Trees

Colombia

UPDATED : Best Local Execution of a Brand
Gold

Oreo

Oreo & Coca-Cola: Bestie Mode Activated

Spark Foundry

Mexico

Best Partnership Campaign 
Gold

Puma Pris

Puma Pris 2.0

PHD

Costa Rica

Best Launch or Relaunch Campaign
Gold

Quilmes

QUILMES – QUILMES ROCK

Beyond Media Agency

Argentina

Best Music Marketing Campaign
Shortlisted

ICBC

The GoodHacker

Monks

Argentina

The Bravery Award
Shortlisted

Universal Pictures México

Reborn, right where it all ended.

Essence Mediacom

Mexico

Best Local Execution of a Brand
Gold

Heineken

Streaming Bars

Dentsu Creative

Brasil

The Creative Use of Media Award 
Shortlisted

Starbucks

Saborea el frío con Berry Pearls [Taste the cold with Berry Pearls]

Dentsu

Mexico

Best Campaign Delivered on a Small Budget
Gold

Volkswagen

VW 70 years of stories

PHD

Mexico

Best Distribution and Amplification of Content
Shortlisted

Scotch Brite

Scotch Brite is Brazil Family.

Essence Mediacom

Brazil

Best Viral or Widely-Shared Campaign 
Highly Commended

Netflix

Self Banned – Medusa

Dentsu Media

Colombia

Best Local Execution of a Brand
Shortlisted

Lipton

Shadows

Critical Mass

Costa Rica

The Creative Use of Media Award 
Shortlisted

Takis

Takis Fuego: Reigniting the spice with the fire of data

PHD

Mexico

Best Use of Data
Shortlisted

RIngo

#ElRingoRiga: Adopting a new approach to product placement

PHD

Colombia

Best Branded Content
Shortlisted

RIngo

#ElRingoRiga: Adopting a new approach to product placement

PHD

Colombia

Best Local Execution of a Brand
Shortlisted

RABANNE

#GetRabanneWithMe – A Bold Ritual of Beauty and Empowerment

Publicis

United States of America

Best Engagement Strategy
Shortlisted

Amazon Prime Video

“Mentiras, La Serie”, The Emotional Echo that Became National Conversation. — NEW

Omnicom Media Group

Mexico

Best Viral or Widely-Shared Campaign 
Shortlisted

Amazon Prime Video

“Mentiras, La Serie”, The Emotional Echo that Became National Conversation.

Omnicom Media Group

Mexico

Best Response Campaign
Shortlisted

Amazon Prime Video

“Mentiras, La Serie”, The Emotional Echo that Became National Conversation.

Omnicom Media Group

Mexico

Best Music Marketing Campaign
Highly Commended

Fundación Itau

ArtDaily

Nasta Ogilvy

Paraguay

The Creative Use of Media Award 
Highly Commended

Fundación Itau

ArtDaily

Nasta Ogilvy

Paraguay

Best Campaign Delivered on a Small Budget
Shortlisted

Axe

Axess by Axe

Unilever

Mexico

Best Use of Technology
Shortlisted

Bimbo Global Race

Bimbo Global Race 2024 – Powered by Data for a Social Cause

PHD

Mexico

Best Use of Data
Shortlisted

Mastercard

Campaign Mastercard – McDonald’s App Friday

Dentsu

Argentina

Best Use of Mobile
Shortlisted

Qik Banco Digital

Certified Qiker

OMD

Dominican Republic

Best Use of Data
Shortlisted

Qik Banco Digital

Certified Qiker

OMD

Dominican Republic

Best Use of Online
Shortlisted

Chevrolet

Chevrolet S10 – Brutally Comfortable

Carat

Argentina

Best Launch or Relaunch Campaign
Shortlisted

Nosotras

Me Feat. Me

PHD

Chile

Best Campaign Led by Cause
Shortlisted

Banco BHD

NOT-SO NORMAL CONTENT

AOR Dominicana

Dominican Republic

Best Campaign Led by Cause
Shortlisted

Banco BHD

NOT-SO NORMAL CONTENT

AOR Dominicana

Dominican Republic

Best Use of Social Media
Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Partnership Campaign 
Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Use of TV, Cinema & Video
Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

Best Branded Content
Shortlisted

ICBC

Tierras

ICBC

Argentina

Best Branded Content
Shortlisted

ICBC

Tierras

ICBC

Argentina

Best Communications Strategy
Shortlisted

Pernod Ricard

Mix My Emojis

Dentsu Creative

Brazil

The Creative Use of Media Award 
Shortlisted

Pernod Ricard

Mix My Emojis

Dentsu Creative

Brazil

Best Campaign Delivered on a Small Budget
Shortlisted

Pernod Ricard

Mix My Emojis

Dentsu Creative

Brazil

Best Integrated Campaign
Shortlisted

UBER EATS

Get almost almost anything with Checo

OMD

Mexico

Best Use of Out of Home