Samantha Loosley is a Connections & Media leader at Bimbo Canada, where she helps shape how some of Canada’s most recognized food brands, including Dempster’s, POM, Villaggio, Hostess, Vachon and Takis, connect with consumers across media, commerce and retail environments.
With more than 15 years of experience in media and marketing, Samantha leads initiatives spanning brand media, retail media, eCommerce, partnerships and digital transformation. Her work brings together brand building, consumer connections and commercial growth, with a particular focus on measurement, digital discovery, AI readiness and the evolving role of media in driving business outcomes.
