Raymond Dorcely JR. is a marketing leader and creative strategist at Meta, where he leads the developer marketing initiative for VR within Reality Labs, shaping how emerging technologies connect with creators, developers, and consumers. With experience spanning Meta, BBDO, Anomaly, and film, Ray has worked at the intersection of technology, entertainment, sports, and culture, bringing together brand strategy, creative storytelling, and integrated marketing. A self-described Creative Architect, Ray believes the most impactful marketing doesn’t simply respond to culture; it helps shape it. His approach centers on building brands through meaningful storytelling, cultural relevance, and creative innovation.