Nish Shah is Chief Strategy Officer at Media Experts, with a career spanning media, creative, technology and brand strategy. Previously Head of Agency at Meta Canada and CSO of Initiative Canada, he was part of the leadership team that led Initiative to two Media of the Year Agency titles and recognized as one of WARC’s Top 50 Most Effective Agencies. His team’s work has been recognized with more than 50 awards including a Cannes Lions Grand Prix in Creative Data, a D&AD Black Pencil and Best in Show at the Media Innovation Awards.