Daniele Foti is Vice President of Marketing for Lavazza North America, leading the company’s marketing strategy and brand growth across USA and Canada.
With more than a decade of experience across FMCG and consumer brands, Daniele has built his career at the intersection of brand building, commercial strategy and business growth. Before joining Lavazza in 2021, he held roles across finance, trade marketing and sales at companies including Coca-Cola HBC, Reckitt Benckiser and L’Oréal. At Lavazza, he previously led marketing for Eastern Europe before moving to North America in 2023.
Born in Italy, Daniele studied finance at Bocconi University and the Stockholm School of Economics. His approach to marketing combines a strong business and analytical mindset with a passion for building brands through culture, creativity and meaningful consumer experiences.