Maggie Yang is the Managing Director of Zenith Media Taiwan and Chief Momentum Officer of Publicis Groupe Taiwan, where she leads the transformation of media into a true investment discipline through pioneering AI-ROI solutions.
Maggie is a recognized leader in data-driven marketing, driving AI-led business transformation and establishing Zenith Taiwan as a market-first mover in AI-powered ROI. Her leadership has delivered globally awarded, first-of-its-kind AI work, redefining industry standards.
During her tenure, Zenith Taiwan has delivered five consecutive years of double-digit growth and achieved multiple historic milestones, including the first FOMA and FOMG Gold awards and becoming the only Taiwan media agency to win Campaign Global Agency of the Year. The agency also earned a record four Global Best Culture Gold awards within five years.
Maggie has built a high-performance, innovation-driven organization by embedding AI and data into its core, elevating industry standards and driving transformative business outcomes.
Recognized globally, she is among the few Taiwan media leaders to serve as a jury member for both Cannes Lions International Festival of Creativity and London International Awards
