Leila Umutoni

I am a strategic media and programme leader driving youth-focused social change in East Africa. As Senior Manager, Brand, Media & Programme – Gender Equality at Shujaaz Inc, I lead integrated storytelling campaigns that blend cultural insight, data, and creative excellence to shift social norms at scale. My work sits at the intersection of brand strategy, multi-platform media, and donor-funded programme delivery, ensuring that powerful content translnates into measurable impact for young people. I am passionate about building high-performing teams and creating media that doesn’t just engage audiences, but moves them to action.