Eduardo leads Scotiabank’s Digital and Marketing Centers of Excellence across Latin America and the Caribbean, setting strategy, standards and priorities for markets including Chile, Peru, Mexico, and the Caribbean region. With more than 15 years driving digital transformation and commercial growth at global companies such as Meta (commercial Representation in DR), Philip Morris, and Nestlé, he has built his career at the intersection of technology, media, and business. From launching one of the Dominican Republic’s first mobile apps to leading MarTech platforms and media strategies across seven markets.
Passionate about making media work smarter, Eduardo pairs a regional perspective with a focus on measurable results, he believes the best communication happens when creativity is grounded in data, culture and clear business impact.
